Event impact goes beyond 26.2 miles supporting
hundreds of organizations
BOSTON, May 30, 2024
/PRNewswire/ -- The Boston Athletic Association (B.A.A.) announced
today that the total funds raised through the 2024 Boston Marathon
presented by Bank of America reached a record total of
$71.9 million.
Combining funds raised through the 168 non-profit organizations
in the Bank of America Boston Marathon Official Charity
Program – $45.7 million – with
other donations and fundraising from race participants, the 2024
total surpasses the previous record of $40.2
million set last year. This brings the total charitable
fundraising since the program began in 1989 to over $550
million.
Nicole Juri, Director of
Development for the B.A.A. said, "We set a high bar for our
fundraising at the Boston Marathon this year and I am delighted to
be able to share today that thanks to our amazing runners and
supporters – we did it. This amount will have a huge impact on the
Greater Boston community and all
those who receive support and services from these incredible
organizations."
When it partnered with the B.A.A. to become the presenting
sponsor of the Boston Marathon, Bank of America was very clear
about its goal: To bring the Boston Marathon's impact and reach to
new heights – both on a national and global scale – in the years
ahead. Through its My Marathoner campaign, the bank amplified
the goal and mission of the Bank of America Boston Marathon
Official Charity Program, helping create a platform for runners to
share their stories and encourage the community to get behind their
causes.
Rob Hale and his wife Karen
represent the spirit of this year's My Marathoner campaign and
serve as an inspiration to others. Rob celebrated his running
achievement by donating $26.2 million
to 72 local nonprofit organizations after crossing the finish line.
The first-time Boston Marathoner and Massachusetts native is the co-founder and
President of Granite Communications LLC.
"The Boston Marathon is part of the cultural fabric of our
great city, and I was humbled to run it this year, and inspired by
the focus on giving back," said Hale. "In celebration of
Boston and this powerful event,
Karen and I are adding to the impressive total by also giving
$26.2 million to local charitable
organizations. Recognizing the immense impact the fabled marathon
has had on our proud city, these gifts are going to wonderful
organizations throughout our region that support our community.
Together we make Boston Strong."
The Bank of America Boston Marathon Official Charity Program
comprises nearly 10% of the Boston Marathon field size, with
selected organizations utilizing their entries to recruit athletes
who pledge to raise funds for their cause. A full list of
organizations who were part of the 128th Boston Marathon
presented by Bank of America can be found on the Bank of America
Boston Marathon Official Charity Program page.
"From day one of our partnership with the B.A.A., we set out to
help make an impact that matters, where it matters. And with nearly
$72 million raised for charity, the
opportunity to make an impact is more real than ever – thanks to
Rob and Karen, the thousands of charity runners, the thousands more
who made donations, and the 168 charitable organizations who help
put those funds to work," said David
Tyrie, Chief Digital Officer and Chief Marketing Officer for
Bank of America. "That spirit of selflessness and giving is what
propels the Boston Marathon and makes it the world's preeminent
endurance event."
To further support participants' fundraising efforts, Boston
Marathon Giving Day took place on March 15,
2024 – one month out from race day – where incentives were
offered throughout the day including financial contributions from
Bank of America. A special event was held at Bank of America's
Boston offices where 2014 Boston
Marathon Champion Meb Keflezighi and
B.A.A. Chair of the Board Cheri Blauwet joined staff and runners to
celebrate their training and fundraising milestones and give them
encouragement towards race day.
The B.A.A. once again had its own team as part of the program,
using entries to raise funds to support the mission of promoting a
healthy lifestyle through sports, especially running. The B.A.A.
Gives Back Marathon Team raised more than $340,000 for the organization's year-round youth
and community programing.
Details on how to apply to be part of the Bank of America Boston
Marathon Official Charity Program for 2025 will be announced in the
coming weeks.
ABOUT THE BOSTON ATHLETIC
ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a
non-profit organization with a mission of promoting a healthy
lifestyle through sports, especially running. The B.A.A. manages
the Boston Marathon, and supports comprehensive charity, youth, and
year-round programming. The 129th Boston Marathon presented by Bank
of America is scheduled to take place on Monday, April 21, 2025. The Boston Marathon is
part of the Abbott World Marathon Majors, along with international
marathons in Tokyo, London, Berlin, Chicago, and New
York City. For more information on the B.A.A., please
visit www.baa.org.
MEDIA CONTACT
Lorna
Campbell
Head of Public Relations
Lcampbell@baa.org
Chris Lotsbom
Director of Race Communications & Media
Clotsbom@baa.org
Andy Aldridge, Bank of
America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation