The authority in all things pickle created the
summer's must-have pickleball bag with an NYC leather legend
NEW
YORK, July 9, 2024 /PRNewswire/ -- B&G
Foods, in collaboration with Made by Alex, announced today the
exciting launch of the B&G® Pickleball Bag x
Made by Alex, a pickleball bag designed for handbag, pickle and
pickleball enthusiasts alike. The
B&G® brand, originally known as Bloch
& Guggenheimer®, originated in the
streets of New York City in 1889,
and its pickles, peppers, relishes, olives, sauerkraut and other
specialty items have set the standard for New York taste for more than 135 years.
Made in New York City, where
the iconic B&G® brand originated, the
B&G® Pickleball Bag x Made by Alex will be
the ultimate summer must-have. As pickleball's popularity continues
to rise, B&G Foods saw an opportunity to blend the obsession
with pickle culture with the craftsmanship of one of New York's top local designers, Made by Alex.
The result is a strikingly innovative accessory that seamlessly
merges the worlds of pickles, pickleball, and high fashion.
Crafted with meticulous attention to detail, the
B&G® Pickleball Bag x Made by Alex is ideal
for hitting the courts or stepping out for a day of leisure,
embodying both durability and unparalleled style. Made with Italian
leather and a chenille-branded patch, the
B&G® Pickleball Bag x Made by Alex, can hold
two pickleball paddles and two pickleballs.
"The B&G® brand has been a staple in New
Yorkers' households for over 135 years," said Frank Rinaldi, Sr. Director, Marketing &
Sales Strategy at B&G Foods. "We wanted to get in touch with
our Manhattan roots to create
something fun and trendy, while still staying true to what we know
at heart: pickles. Made by Alex brought the vision to life, and we
can't wait to see the bag taking over pickleball courts this
summer. "
"We are excited to make an official pickleball bag inspired by a
legendary pickle brand," said Alex
Dabagh, Founder of Made by Alex. "We know combining the
heritage of the B&G® brand and our history of
making bags in New York City will
make this bag the must-have for the summer."
As collaborations between handbags and food brands continue to
captivate audiences worldwide, the partnership between the B&G®
brand and Made by Alex taps into three passionate demographics,
handbag, pickle and pickleball fans alike, heralding a future where
functional accessories seamlessly integrate with both culinary and
sport culture.
The B&G® Pickleball Bag x Made by Alex is
available for sale for $250 on Made
by Alex. For more information and to purchase the
B&G® x Made by Alex Pickleball Bag, go to
https://madebyalexnyc.com/collections/athletics/products/pickleball-bag.
About B&G Foods:
Based in Parsippany, New Jersey,
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries
manufacture, sell, and distribute high-quality, branded,
shelf-stable frozen foods across the
United States, Canada, and
Puerto Rico. With B&G Foods'
diverse portfolio of more than 50 brands you know and love,
including B&G, B&M, Bear Creek, Cream of Wheat, Crisco,
Dash, Green Giant, Las Palmas, Le
Sueur, Mama Mary's, Maple Grove Farms, New
York Style, Ortega, Polaner, Spice Islands and Victoria, there's a little something for
everyone. For more information about B&G Foods and its brands,
please visit www.bgfoods.com.
About Made by Alex:
Made by Alex, created by Alex
Dabagh, is a second-generation handbag manufacturer based in
New York City. Made by Alex is
part of Park Avenue International, a family-owned and operated
business for over 40 years. It is one of the last and largest
operating leather goods factories in the heart of the Garment
District that manufactures artisan-quality services and production,
including handbags. Alex also created ANYBAG, which has diverted
almost a million bags from reaching our landfills and waterways
into fashionable hand-woven handbags.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/bg-foods-introduces-the-bg-pickleball-bag-in-collaboration-with-nyc-designer-made-by-alex-302191402.html
SOURCE B&G Foods North America, Inc.