SPOKANE, Wash., Oct. 22, 2014 /PRNewswire/ -- AT&T's new
store design focused on the customer's mobile lifestyle is now a
reality in the Inland Northwest area. The first of its kind in the
state of Washington, the new store
in Spokane transforms the entire
shopping experience by shifting focus to how technology helps
enables customers' lives, instead of on the technology itself.
Congresswoman Cathy McMorris
Rodgers was among the first to experience the new store
concept at a grand opening celebration today, which included a
$25,000 donation to to the American
Red Cross – Inland Northwest Region chapter.
"This store is another example of AT&T's strong commitment
to invest in Spokane and the state
of Washington," said Bob Bass, President, AT&T Washington.
"AT&T invested nearly $60 million
in its network in Spokane and the
Spokane Valley area during the past three years and AT&T and
its employees have contributed more than $8.4 million to giving programs in Washington during the past five years.
We are pleased to continue that tradition as a part of today's
store opening and we are donating $25,000 donation to the American Red Cross –
Inland Northwest Region."
AT&T's new store concept is the result of more than two
years of exploration and research all centered on one design goal –
to create a more interactive and inviting store environment. Many
of the new store design and merchandising elements were first seen
in AT&T's award-winning flagship brand store on Michigan Avenue
in Chicago and are now coming to
other company-owned retail stores.
Flexible Design
Everything about the store is designed for ultimate
flexibility. It brings to life AT&T's mission, brand
vision, and personality while encouraging self-discovery and
satisfying curiosity. The store layout will highlight AT&T's
products and services, devices and accessories across three unique
"zones" – the Connected Experience Zone, the Community Zone, and
the Explore Zone.
- The new Connected Experience Zone
features "lifestyle vignettes" that offer customers a glimpse of
how products can be used in customers' everyday lives. These
lifestyle pavilions will highlight categories such as music, home
security, entertainment and more.
- Next is the Community Zone, featuring
"community tables" that let customers shop and play in an open and
interactive space. This space has apps, accessories and devices on
display to show customers how they can work together.
- Finally, customers can check out the Explore Zone with "explore walls" that showcase AT&T's
diverse device line-up and accessories complemented by digital
monitors with product information.
"Customers visiting our new store in Spokane will discover an interactive shopping
experience built around their mobile lifestyle," said Mike Maxwell, Vice President/General Manager,
AT&T Pacific Northwest. "Our goal is to be America's
premier retailer by providing an exceptional experience in every
interaction, and we've been working hard to exceed customer
expectations by taking our stores and network to a new level here
in in the Inland Northwest."
Enhanced service experience
What you won't see in these new stores is almost as important as
what you will see. Customers will no longer see the traditional
retail "cash-register" counters. Instead, they'll find round
café-style "learning tables" that allow for side-by-side
interactions with the AT&T retail consultant to ask questions
or learn about a product or service. All retail consultants carry a
tablet supported by a new mobile point-of-sale system that allows
them to help customers anywhere in the store.
Customers also won't see the printed product brochures common in
many stores. With digital signage, e-brochures and interactive
video monitors, they can have the information literally at their
finger tips while giving AT&T the flexibility of updating
messaging faster and more efficiently.
Store information
The new AT&T Retail store in Spokane is located at 6117 N. Division, and
operating hours are Monday through Saturday, 9:00 a.m. to 8:00 p.m., and Sunday, 10:00 a.m. to 6:00 p.m. AT&T has more
than 40 retail locations in Washington. To find the nearest AT&T store
or Device Support Center near you, visit www.att.com/find-a-store
or www.att.com/dsc. Don't forget you can also make an
appointment before visiting your local AT&T store
-https://www.att.com/storeappointment/.
* AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE: T) is a premier
communications holding company and one of the most honored
companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in
the United States and
internationally. With a powerful array of network resources that
includes the nation's most reliable 4G LTE network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet, voice and
cloud-based services. A leader in mobile Internet, AT&T also
offers the best global wireless coverage based on offering roaming
in more countries than any other U.S. based carrier, and offers the
most wireless phones that work in the most countries. It also
offers advanced TV service with the AT&T U-verse®
brand. The company's suite of IP-based business communications
services is one of the most advanced in the world. Reliability
claim based on third party data regarding nationwide carriers' 4G
LTE.
Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is
available at http://about.att.com or follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2014 AT&T Intellectual Property. All rights reserved.
AT&T, the AT&T logo and all other marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
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SOURCE AT&T