"Protect Your Everything" TV Spots Personify
Relatable, Everyday Uncertainties and Illustrate How Arlo Smart
Home Security Delivers Smarter Protection
SAN
JOSE, Calif., Aug. 1, 2022
/PRNewswire/ -- Arlo Technologies, Inc. (NYSE: ARLO), a
leading, smart home security brand, today unveiled its first
national advertising campaign, "Protect Your Everything." The
campaign features spots focused on two unique narratives that tap
into the chaos of today's world and the multitude of associated
worries. Spots will air on linear TV networks and streaming
properties, including Bravo, Discovery, ESPN, HGTV, Hulu,
Paramount+, Peacock and Travel Channel. The targeted, full-funnel
media campaign also includes endemic display and paid social ads as
part of Arlo's media investment.
Most Americans face common concerns and feel like they're in
danger daily, with 42% feeling unsafe in their own
homes1. "Protect Your Everything" leverages relatable
headspace-occupying anxieties to offer viewers a sense of control
and peace of mind enabled by smarter protection.
"Did my kids make it home safely? Did my package get stolen? Did
I leave the stove on? Whether working from the office or remotely,
running errands or on vacation, we can all relate to the mountain
of uncertainties tied to everyday life," said Lily Knowles, SVP of Sales and Marketing at
Arlo. "Our new spots capture those relatable feelings through a
unique lens and show how Arlo's powerful, yet easy-to-use smarter
security solutions protect everything we love in this fast-paced,
modern world."
Directed by award-winning multidisciplinary director
Rodrigo Valdes, "Protect Your
Everything" was conceptualized by Los
Angeles-based creative agency Haymaker. Award-winning
special effects makeup artist Barney
Burman helped transform the campaign's actors as they
personified everyday uncertainties.
"Protect Your Everything"
commercial spots include:
- Uncertainties At the Office
-
- :30 spot - Featuring full-suite of Arlo Smart Home Security
Products
- :15 spot - Featuring Arlo Pro 4 Security Camera
- :15 spot - Featuring Arlo Wireless Video Doorbell
- Uncertainties On Vacation - Live October
10, 2022
Arlo's full suite of award-winning smart security solutions,
including indoor and outdoor wireless cameras, floodlight cameras,
video doorbells, security system, works in tandem with the
easy-to-use Arlo Secure app and Arlo Secure AI-powered service,
which enables users to not only manage their Arlo devices but also
access emergency help when needed. Arlo Secure service plans
provide rolling 30-day cloud recordings, personalized notifications
such as person, animal, vehicle and package detection, and access
to 24/7 Emergency Response so customers can more quickly dispatch
fire, police, or medical responders to the camera's location in one
touch.
For more information on Arlo's "Protect Your Everything"
campaign or to learn more about Arlo's full range of Arlo smart
security products and services, visit
www.Arlo.com/Protect.
About Arlo Technologies,
Inc.
Arlo is the award-winning, industry leader that is transforming
the way people experience the connected lifestyle. Arlo's deep
expertise in product design, wireless connectivity, cloud
infrastructure, and cutting-edge AI capabilities focuses on
delivering a seamless, smart home experience for Arlo users that is
easy to setup and interact with every day. The company's
cloud-based platform provides users with visibility, insight, and a
powerful means to help protect and connect in real-time with the
people and things that matter most, from any location with a Wi-Fi
or a cellular connection. To date, Arlo has launched several
categories of award-winning smart connected devices, software and
services, including wire-free smart Wi-Fi and LTE-enabled security
cameras, audio and video doorbells, a floodlight, the Arlo App and,
Arlo Secure, an AI-based subscription service designed to maximize
security through personalized notifications and emergency services
for quicker help during a crisis.
With a mission to bring users peace of mind, Arlo is as
passionate about protecting user privacy as it is about
safeguarding homes and families. Arlo is committed to supporting
industry standards for data protection designed to keep users'
personal information private and in their control. Arlo does not
monetize personal data. Arlo provides enhanced controls for user
data, supports privacy legislation, keeps user data safely secure,
and puts security at the forefront of company culture.
Safe Harbor Statement under the
Private Securities Litigation Reform Act of 1995:
This press release contains forward-looking statements
within the meaning of the U.S. Private Securities Litigation Reform
Act of 1995. The words "anticipate," "expect," "believe," "will,"
"may," "should," "estimate," "project," "outlook," "forecast" or
other similar words are used to identify such forward-looking
statements. However, the absence of these words does not mean that
the statements are not forward-looking. The forward-looking
statements represent Arlo Technologies, Inc.'s expectations or
beliefs concerning future events based on information available at
the time such statements were made and include statements regarding
Arlo cameras, Arlo video doorbells, Arlo Secure and future Arlo
products. These statements are based on management's current
expectations and are subject to certain risks and uncertainties,
including the following: future demand for the Company's products
may be lower than anticipated; consumers may choose not to adopt
the Company's new product offerings or adopt competing products;
and product performance may be adversely affected by real world
operating conditions. Further, certain forward-looking statements
are based on assumptions as to future events that may not prove to
be accurate. Therefore, actual outcomes and results may differ
materially from what is expressed or forecast in such
forward-looking statements. Further information on potential risk
factors that could affect Arlo and its business are detailed in the
Company's periodic filings with the Securities and Exchange
Commission, including, but not limited to, those risk factors
described in the Company's Annual Report on Form 10-K for the year
ending December 31, 2020 and
Quarterly Report on Form 10-Q for the fiscal quarter ended
June 27, 2021. Given these
circumstances, you should not place undue reliance on these
forward-looking statements. Arlo undertakes no obligation to
release publicly any revisions to any forward-looking statements
contained herein to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.
1 Nationally representative online survey of 2,000
U.S. adults, commissioned by Arlo and conducted by OnePoll. Data
was collected between September 22 - 28,
2021.
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SOURCE Arlo Technologies, Inc.