Film is inspired by Halsey's Spoken Word Poetry Documenting
Her Rise to "Becoming a King"
Halsey and Budweiser Release Limited-Edition Merchandise
Collection
NEW YORK, Oct. 14, 2020 /PRNewswire/ -- Budweiser
announces a partnership with chart topping, multi-platinum, Grammy
nominated singer/songwriter and social activist, Halsey, unveiling
a new film titled: "Make Your Name – Be a King." The globally
recognized talent stars in the film highlighting her amazing story
of self-belief in rising from New
Jersey teenager Ashley Frangipane to award winning musician
Halsey. Fueled by her ambition, the film shows her journey to
overcome adversity by finding the inspiration for both her music
and her stage name.
"Make Your Name – Be a King" follows her metamorphosis from
Ashley to Halsey, bringing the viewer on an emotional journey as
she relentlessly pursues her path to stardom. Through
never-before-heard poetry, Halsey describes how Ashley found
inspiration from daily subway rides and ultimately adopting her
stage name from the Halsey station stop on the New York City subway. Armed with only
determination, dreams and a pen, Halsey's attitude and self-belief
enabled her to step up and find success to be crowned a global King
of music.
"I was so honored Budweiser found my story compelling enough to
recreate in such vivid detail. New York
City often felt like a kingdom in itself. My days tucked
away writing music in the underbelly of New York often felt bleak and hopeless, but
they were colored with the fantasy of one day exploring the
magnitude of it all and dominating it in my own way. I wrote songs
on the subway that I later performed on a sold-out stage at Madison
Square Garden and it was in this moment I truly felt like a King,
in this once ungraspable city," said Halsey. "I wrote the poem
accompanying the film to tell my younger self to save up all of her
rage and excitement and confusion because one day, on that stage at
MSG, I would feel it all explode and burst forth from me. I would
finally be a king in the city where I made my name."
As part of the global campaign, Budweiser and Halsey are
collaborating on limited-edition merchandise. Designed by Halsey
and her team, the apparel collection encourages fans to celebrate
the King mentality. Fans can pre-order the collection at
halseymusicstore.com with all profits going to the National
Alliance to End Homelessness.
"Budweiser is focused on celebrating stories of ambition which
inspire our consumers to step up and Be a King. This attitude to
life has been ingrained in Budweiser since Adolphus Busch came to the US with the dream of
creating the King of Beers," said Steve
Arkley, Budweiser Global VP. "Halsey embodies this same
self-belief with an incredible true story of overcoming challenges
to make her own name."
Halsey also released an original spoken word poetry entitled
"Becoming a King" which shares her powerful perspective on 'finding
her motivation in the lights and name in the signs'.
The partnership first kicked off Halsey's Super Bowl concert in
Miami at the BUDX Hotel and
follows Budweiser's recent partnerships with Sergio Ramos and Lionel
Messi.
For more information on Budweiser's partnership with Halsey
follow Budweiser on Twitter, Instagram and Facebook.
About Anheuser-Busch InBev and
Budweiser
Anheuser-Busch InBev is a publicly traded company
(Euronext: ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and
South Africa (JSE: ANH) stock
exchanges and with American Depositary Receipts on the New York
Stock Exchange (NYSE: BUD). Our Dream is to bring people together
for a better world. Beer, the original social network, has been
bringing people together for thousands of years. We are committed
to building great brands that stand the test of time and to brewing
the best beers using the finest natural ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck's®, Hoegaarden®, Leffe® and Michelob Ultra®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle
Brewery in South Africa during the
Johannesburg gold rush. To
Bohemia, the first brewery in
Brazil. Geographically diversified
with a balanced exposure to developed and developing markets, we
leverage the collective strengths of approximately 170,000
employees based in nearly 50 countries worldwide. For 2019, AB
InBev's reported revenue was 52.3 billion
USD (excluding JVs and associates).
Budweiser, The King of Beers, is a medium-bodied, flavorful,
crisp American-style lager. Brewed with the best barley malt and a
blend of premium hop varieties, Budweiser is an icon of optimism
and celebration which is enjoyed in over 60 countries around the
world and is committed to brewing every Budweiser with 100%
renewable energy by 2025.
For media inquiries, please contact:
Alison Brod Marketing +
Communications
BudGlobal@alisonbrodmc.com
(212) 230-1800
AB InBev / Budweiser:
Fallon
Buckelew
Fallon.Buckelew@ab-inbev.com
(310) 592-6319
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SOURCE Budweiser