AEO Showcases Smart Shopping Experience at NRF 2019
January 10 2019 - 9:00AM
NRF 2019 – American Eagle Outfitters, Inc. (NYSE:
AEO) and Aila Technologies are showcasing the American Eagle
brand’s new interactive fitting room technology at NRF 2019
Retail’s Big Show this week. As part of AEO Inc.’s ongoing
initiative to elevate customers’ in-store experiences, this new
interactive fitting room experience has been launched in several
American Eagle flagship stores around the United States, including
Boston, Las Vegas and San Francisco.
“We recognize the way our customers shop is constantly
evolving,” said Dave Repp, AEO’s Chief Technology Officer. “We are
dedicated to embracing innovative technologies that can address
their needs, and by partnering with Aila Technologies, we’ve been
able to provide an enhanced fitting room experience, while
empowering our store associates to better serve and connect with
our customers.”
Mounted in each fitting room, Aila’s Interactive Kiosk powers
custom-built software that allows shoppers to easily scan items on
a sleek, iOS-based device. Shoppers can immediately see and request
other available sizes and styles, receive product recommendations,
view running cart totals, email information to themselves or
potential gift givers and more—all without ever leaving the fitting
room. Store associates receive notifications and can quickly
deliver any other pieces the shopper wants to try on.
In addition to providing an all-in-one solution delivering an
intuitive user experience, the technology also addresses concerns
such as device security, loss prevention, customer privacy and ease
of integration. With Aila’s proprietary technology, AEO is creating
an exceptional customer experience, while gaining invaluable
insight into shopping behaviors.
“Forward-thinking retailers like AEO that actively listen to
their customers’ needs are readily embracing digital
transformation—both online and in-store,” noted Aila CEO Jason
Gulbinas. “Aila products help retailers deliver digital experiences
in-store that better engage today’s tech-savvy consumers. We are
thrilled by the results we’ve seen in American Eagle stores to
date, and we’re excited to continue working with the AEO team to
elevate customer experiences in brick-and-mortar retail and drive
business results.”
Aila’s intuitive scanning technology has driven notable
improvements in American Eagle’s customer engagement when compared
to non-scanning fitting rooms. AEO plans to expand the interactive
fitting room experience to more stores in 2019.
To see the technology in action, join AEO and Aila at the NRF
2019 Big Show in booth #1240.
About American Eagle Outfitters,
Inc.American Eagle Outfitters, Inc. (NYSE: AEO) is a
leading global specialty retailer offering high-quality, on-trend
clothing, accessories and personal care products at affordable
prices under its American Eagle® and Aerie® brands. The company
operates more than 1,000 stores in the United States, Canada,
Mexico, China and Hong Kong, and ships to 81 countries worldwide
through its websites. American Eagle Outfitters and Aerie
merchandise also is available at more than 200 international
locations operated by licensees in 25 countries. For more
information, please visit www.aeo-inc.com.
About American Eagle Since
1977, American Eagle has offered an assortment of specialty apparel
and accessories for men and women that enables self-expression and
empowers our customers to celebrate their individuality. The brand
has broadened its leadership in jeans by producing innovative
fabric with options for all styles and fits for all at a value. We
aren’t just passionate about making great clothing, we’re
passionate about making real connections with the people who wear
them. Visit www.ae.com to find your perfect pair of #AEJeans.
About Aila Aila Technologies delivers seamless
experiences for enterprises that unite real-world and online
operations to delight customers, empower employees and streamline
processes at every touchpoint. Powered by our proprietary TrueScan
technology, Aila's suite of sleek fixed and mobile products add
effortless scanning to iOS-based devices. Leading retailers such as
Aldo, Stop & Shop, and Rent the Runway turn to Aila for crucial
enterprise use cases from point of sale and self checkout to price
checking and inventory management. Learn how Aila Technologies is
making every interaction and transaction we touch more valuable,
for every enterprise partner, every day, at ailatech.com.
Media Contacts Connexa Communications for Aila TechnologiesErica
Camiloerica@connexacommunications.com610.639.5644
SHADOW Sarah Gordon sgordon@weareshadow.com212.972.0277
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/334a46d7-8015-4528-9b83-e6af3187c2df
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