-- New report incorporates in-depth
interviews, industry research and social listening to understand
the role of individuality in the world of aesthetics --
-- Report underpins ongoing commitment to
aesthetics accessibility and inclusivity to achieve desired patient
outcomes --
IRVINE,
Calif., Jan. 31, 2024 /PRNewswire/
-- Today, Allergan Aesthetics, an AbbVie (NYSE: ABBV)
company and a global leader in medical aesthetics treatments,
released the "Decoding the Future of Aesthetic Individuality"
report, which aims to deepen the understanding of the evolving
consumer mix and their aesthetic needs. This report was
commissioned to look at individuality through the lens of the
aesthetics industry and how to support patients as they find and
embrace their own personal definition of individuality when
considering an aesthetic treatment.
"When it comes to self-expression, consumers have different
objectives; we all make our own choices on how to be our true
selves. Delivering on those expectations requires consumers to
understand what options are possible, and providers to assess and
apply different techniques. This variety demands expertise from
providers and that's why we continue to invest in training and
research to offer treatments that reflect individual aesthetic
goals," said Carrie Strom, Global
President of Allergan Aesthetics and SVP, AbbVie. "The findings in
'Decoding the Future of Aesthetic Individuality' help us to
understand and support the evolving needs of aesthetic
consumers."
This new report follows "The Future of Aesthetics Global Trends
Report" launched by Allergan Aesthetics in 2022 that outlined 10
key trends set to shape the future of the aesthetics industry over
the next 5 years. Individuality was featured as a key theme
throughout the research.1 Individuality is a complex and
multi-faceted concept, comprised of personal identity, inner
motivations, needs, and the desire for self-expression and social
connection.1
"As a practicing dermatologist, I know firsthand that no two
patients and their experiences are alike. I was happy to be able to
contribute to this report and develop a resource that provides
insight for aesthetics professionals to better communicate with
patients and ultimately help them to achieve their own individual
look," said U.S. dermatologist Dr. Mona
Gohara. "A focus on individuality -- as a practitioner and
as a consumer – is critical when considering the patient's
perspective and delivering desired patient outcomes."
The Findings
The findings recognize the personal needs
of each patient should be at the forefront of every interaction
across the patient journey.1 Key research themes
included: understanding individuality, the impact of social media
and the opportunity for aesthetics professionals to work towards
personalized approaches to consultation and treatment.
Research included in the consumer survey found that:
- 90% of US respondents agree it is important to have an
individualized approach to their aesthetics treatment
consultation.
- 81% of US respondents agree that they see a more varied version
of what is considered beautiful in the media today.
- 73% of US respondents agree that individuality drives the
definition of beauty.
Research brought to you by leading global experts
Decoding the Future of Aesthetic Individuality is
formulated from robust and extensive research across consumer and
business media, global social listening data, and market and
industry reports from multiple geographies, specifically
Brazil, China, Japan,
UK and USA. Findings were
validated through 1:1 interviews with some of the world's leading
aesthetics practitioners** as well as experts in psychology,
beauty, marketing, consumer behaviour and futures.***
To receive the Decoding the Future of Aesthetic
Individuality report and for more information, please
contact your local Allergan Aesthetics representative or download
the report here.
Notes to Editors
About the Decoding the Future of Aesthetic Individuality
report
The Decoding the Future of Aesthetic Individuality report was
commissioned by Allergan Aesthetics, an AbbVie company, and
developed by future think tank Wunderman Thompson Intelligence. It
provides aesthetics practitioners and consumers with a deeper
understanding of the concept of individuality and how the
aesthetics industry can support patients in expressing their
own.
Key opinion leaders who contributed to the report are:
Dr. Jonquille Chantrey, Aesthetic Surgeon, United Kingdom. Dr Mona Gohara, Dermatologist, United States. Dr Luiz
Gustavo, Plastic Surgeon, Injectables Specialist,
Brazil. Dr Kiyoko Kato, Surgeon and Cosmetologist,
Japan. Dr Alex Box, Identity Designer and Beauty Futurist,
United Kingdom. Rae Morris, Makeup Artist, Australia. Dr Marco
Antonio Correa Varella, Experimental Psychologist,
Brazil. Geraldine Wharry, Fashion Futurist, Advisor and
Founder of the Trend Atelier, United
Kingdom
About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop,
manufacture, and market a portfolio of leading aesthetics brands
and products. Our aesthetics portfolio includes facial injectables,
body contouring, plastics, skin care, and more. Our goal is to
consistently provide our customers with innovation, education,
exceptional service, and a commitment to excellence, all with a
personal touch. For more information, visit
www.allerganaesthetics.com
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines
that solve serious health issues today and address the medical
challenges of tomorrow. We strive to have a remarkable impact on
people's lives across several key therapeutic areas: immunology,
oncology, neuroscience, eye care, virology, women's health and
gastroenterology, in addition to products and services across its
Allergan Aesthetics portfolio.
About Wunderman Thompson Intelligence
Wunderman Thompson Intelligence is Wunderman Thompson's
futurism, research and innovation unit. It charts emerging and
future global trends, consumer change, and innovation
patterns—translating these into insight for brands. It offers a
suite of consultancy services, including bespoke research,
presentations, co-branded reports and workshops. It is also active
in innovation, partnering with brands to activate future trends
within their framework and execute new products and concepts.
Footnotes:
** Dr. Jonquille Chantrey, Aesthetic
Surgeon, United Kingdom. Dr
Mona Gohara, Dermatologist,
United States. Dr Luiz Gustavo, Plastic Surgeon, Injectables
Specialist, Brazil. Dr
Kiyoko Kato, Surgeon and
Cosmetologist, Japan.
*** Dr Alex Box, Identity Designer
and Beauty Futurist, United
Kingdom. Rae Morris, Makeup
Artist, Australia. Dr Marco Antonio Correa Varella, Experimental
Psychologist, Brazil. Geraldine Wharry, Fashion Futurist, Advisor and
Founder of the Trend Atelier, United
Kingdom.
References
1 Allergan Aesthetics. "The Future of Aesthetics
global trends report." May 2022.
ALL-AGNA-220005
View original content to download
multimedia:https://www.prnewswire.com/news-releases/allergan-aesthetics-releases-decoding-the-future-of-aesthetic-individuality-exploring-the-power-of-self-expression-302048600.html
SOURCE AbbVie