SANTA ANA, Calif., Aug. 2, 2021 /PRNewswire/ -- Painting is a
cost-effective way to increase the market value of your home and
the color you choose could play a significant role. BEHR® Paint and
Zillow have partnered to curate a palette of inviting interior
paint colors that enhance a buyer's first impression and could
ultimately increase the return on investment (ROI) of the
home.
Based on findings from a 2021 Zillow-commissioned paint
analysis of nearly 1,300 recent or prospective U.S. home
buyers, this palette of BEHR colors includes
a range of hues that have the potential to increase the price
a buyer is willing to offer on a home by nearly $5,000.*
"We believe in the value painting can bring to a home," said
Jodi Allen, Global Chief Marketing
Officer for Behr Paint Company. "The compelling study from Zillow
allowed Behr to curate a collection of colors that suggests the
potential return on investment a fresh coat of paint can provide
when putting a home on the market."
The 12-color palette includes a mix of light neutrals, versatile
grays, and warm whites for the gathering spaces of the home, and a
variety of blues for personal spaces like the main bedroom and
bathroom. Zillow's research found that recent and prospective
buyers said they were more interested in touring and buying a home
with a light blue bathroom and, on average, were willing to pay 1.6
percent more than expected -- or nearly $5,000 on a typical U.S. home.*
The primary bedroom is the best place to go dark if homeowners
are thinking about resale. Dark blue bedrooms scored nine out of
10, and on average were associated with a nearly $1,500 offer premium.* It also pays to play
it safe when it comes to selecting paint colors in the common
spaces of the home like the kitchen and living room. White is
preferred in the kitchen while light grey in the living room
creates a soothing and welcoming atmosphere. The full color
palette from Behr and Zillow is detailed below.
"Color can evoke a strong emotional and psychological response
to a space," said Erika Woelfel,
Vice President of Color & Creative for Behr. "Blues, greys,
greens and whites, are timeless, calming colors that allow
potential buyers to see a home as a fresh, clean slate. They can
then picture themselves, and their personal furnishings, filling
the space to make memories in years to come."
BEHR X Zillow Interior Color Palette
- Ethereal Mood MQ3-52 - Light and
refreshing, this color creates a peaceful setting and a
spa-like feel in baths and could potentially add almost
$5,000 in value to your
home.
- Sojourn Blue M500-5 – A deep, calm
blue that helps promote a sense of quiet relaxation in
bedrooms or study areas. This color could increase
the value of your home by almost $1,500.
- Polar Bear 75 – A clean white
helps small spaces feel larger and brightens dark
rooms. Zillow uses Polar Bear as a go-to color in its
Zillow-owned homes. When used in kitchens, a crisp white
could add over $500 in value to your
home.
- Silver Mine PPU26-18 – A versatile light
gray, perfect for open spaces and helps small rooms feel more
spacious. When used in living rooms, this color could add
almost $200 in value to your
home.
- Brook Green N410-2
– A neutral green brings the feeling of the
great outdoors inside. Perfect color for all room types: bedrooms,
baths, living and dining areas.
- Dove HDC-MD-21 – A warm greige
brings a sense of elegance to bedrooms and dining
areas. This is a harmonious alternative to white on
the ceiling.
- Aged Beige PPU7-09 – A warm neutral
creates a cozy atmosphere for all rooms and pairs well with creamy
whites on trim or ceilings. Aged Beige is another favorite for
Zillow-owned homes.
- Adirondack Blue N480-5– A grayed blue
makes a timeless statement in bedrooms, offices and is a terrific
kitchen cabinet color.
- Creamy Mushroom PPU5-13 – A soft beige
creates a sense of welcoming comfort in all room
types, including hallways and connecting
spaces.
- Platinum PPU26-11 – A true gray with a
soothing nature that opens up any space and
complements a spectrum of other colors.
- Dark
Pewter PPU18-04 – A medium-toned gray
adds depth and a sense of sanctuary to living rooms and
bedrooms.
- Very Navy M500-7 – A classic navy
has timeless appeal for bedrooms, baths, studies and living
rooms. Tip: Pair it with Dove HDC-MD-21 on trim for a
crisp look.
The colors featured in the BEHR and Zillow Interior Color
Palette are available now, exclusively at The Home Depot® stores
nationwide. To learn more about the partnership and find project
inspiration using the palette, visit a local The Home Depot Color
Solutions Center, or visit behr.com/zillow.
* Price premiums were calculated based on a typical U.S.
home value of $290,000.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest
manufacturers of paints, primers, decorative finishes, stains,
surface preparation and application products for do-it-yourselfers
and professionals in the United
States, Canada, and
Mexico. The Santa Ana, Calif.-based company, and maker of
the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to
meeting the project needs of DIYers, professionals, architects, and
designers with an unwavering commitment to quality, innovation, and
value. For more information, visit Behr.com. Professional
contractors can visit BEHRPRO.com to learn about BEHR products and
BEHR PRO® services. Behr Paint Company is a subsidiary of Masco
Corporation (NYSE: MAS).
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make it easier to unlock life's next chapter.
As the most visited real estate website in the United States, Zillow® and its affiliates
offer customers an on-demand experience for selling, buying,
renting or financing with transparency and nearly seamless
end-to-end service. Zillow Offers® buys and sells homes directly in
dozens of markets across the country, allowing sellers control over
their timeline. Zillow Home Loans™, our affiliate lender, provides
our customers with an easy option to get pre-approved and secure
financing for their next home purchase. Zillow recently launched
Zillow Homes, Inc., a licensed brokerage entity, to streamline
Zillow Offers transactions.
Zillow Group's brands, affiliates and subsidiaries include
Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™,
Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®,
StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal
Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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