Webzen Pursues Trademark Litigation Against The9 for Its Popular Online Game MU
December 08 2009 - 8:30AM
Marketwired
Webzen, Inc. (NASDAQ: WZEN) (KOSDAQ: 069080), a developer of
popular MMORPG game 'MU,' announced that they had begun pursuing
trademark litigation against their Chinese service distribution
partner, The9 Limited, for trademark agreement and transfer rights
violation with MU.
Webzen first filed the trademark transfer lawsuit at Seoul
District Court, mandating The9 to transfer their trademark title of
MU which was registered since 2002 in Chinese National Chamber of
Commerce to Webzen, Inc.
Webzen claims that The9 violated the trademark transfer
provision of their contract signed in 2003, stating that The9 shall
transfer all of MU-related trademarks to Webzen per Webzen's
request as well as restraining from all of MU-related copyright
infringement.
Webzen also made clear that this lawsuit is to reserve their
trademark rights for MU from The9. Webzen had previously allowed
The9 to register MU under The9 in order to provide smooth initial
service distribution to China, however Webzen still reserved the
trademark right of MU, and The9 had an obligation to transfer their
title to Webzen per their request.
The9 had been the service provider of MU in China. The dispute
between Webzen and The9 began in June, 2009 when The9 revealed with
teaser movies and original graphic works of their own MMORPG named
MUX in the well-known Chinese game show 'China Joy 2009,'
commenting that MUX will be the sequel to the MU series. As the
original developer of MU, Webzen began trademark and copyright
infringement with The9.
Since MUX was revealed, Webzen had requested The9 to cease any
usage of MU in MUX brand and correct their comment about MUX being
the sequel to MU, but The9 has been avoiding commenting or taking
any action.
The9 announced through their webpage that MUX is their own 2.5D
online game and will first reveal the game to the consumers during
2009.
As the dispute grew, The9 changed MUX into the full name,
Miracle: Ultimate X, on their disclosure from September, 2009 but
they are still using MUX on their official website.
The officials from Webzen commented, "Not only their MUX title
confuses the users with our trademark of MU, but MUX also imitated
MU's original background music and main characters as well."
Webzen is also preparing to file a complaint against The9 and
MUX to Korea and China Copyrights Commission in order to protect
their trademarks and copyrights of MU.
Chang-Guen Kim, the CEO of Webzen, Inc. said, "We have tried to
settle the dispute with The9 for the last four months in order to
maintain our partnership with The9, but we have not received any
cooperation from them. Not only MU Online is Webzen's primary
online game product, but it is also an important figure in the
history of Korean MMORPG industry, and the development of the
official MU2 is on the way. We have decided to take strong action
against The9 in order to protect MU's brand and trademark."
MU Online was first introduced to China through The9 in 2003,
and it has reached over 9 Billion Yuan in first month revenues. The
popularity of MU grew significantly as MU's game storyline was
published as novel for the first time in the MMORPG genre, and MU
has been one of the most popular MMORPG games in Korea and China
for 8 years.
About WEBZEN, Inc.
Founded in 2000 and based in Seoul, South Korea, WEBZEN, Inc.
(NASDAQ: WZEN) (KOSDAQ: 069080) has become a leader in the MMOG
market and has developed some of the world's top online game and
client/server technologies. WEBZEN is continuing the tradition of
MU Online, which boasts more than 56 million registered users, with
Soul of the Ultimate Nation: World Edition, Huxley: the Dystopia
and an array of exciting game titles slated for release in the
world's game market. For more information on the company and its
products, please visit www.webzen.com
< Reference >
MU Online
-- Started its commercial service in November, 2001, Korea
-- Started its commercial service in November, 2002, Taiwan
-- Started its commercial service in February, 2003, China
-- Started its commercial service in February, 2004, Japan
-- Started its commercial service in May, 2005, Philippines
-- The License Agreement signed with K2 Network in 2005 to transfer the
global publishing rights.
-- 'Webzen.com' started 'Global MU Online service' in June, 2009.
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Contacts Youngran Kim Manager / Public Relation Team
+82-2-3498-1622 / +82-11-9714-5086 Email Contact Yanghun Kim
Assistant Manager / Public Relation Team +82-2-3498-1617 /
+82-10-9084-4888 Email Contact
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