VVIP Ventures to syndicate content from
a360media celebrity brands including In Touch, Star, Closer, and
Life&Style across its digital platforms including Vinco
Ventures' TikTok Rival Lomotif
ROCHESTER, N.Y., Feb. 9, 2023
/PRNewswire/ -- VVIP Ventures, LLC, a joint venture between Vinco
Ventures, Inc. (Nasdaq: BBIG) ("Vinco Ventures," "Vinco," or the
"Company"), a digital media and content technologies holding
company, and ICON Publishing, LLC today announced it has signed a
multi-year content syndication agreement with a360media which will
provide access to digital content from its celebrity brands
including In Touch, Star, Closer, and Life&Style. Content
syndicated by VVIP Ventures' new properties The National Enquirer,
Globe, National Examiner and National Enquirer UK will also be
fully monetized on its sites including the TikTok competitor
Lomotif.
"We are focused on establishing new revenue streams across
multiple platforms for these brands and the content syndication
agreement underscores our commitment to delivering results," said
Vinco Ventures Executive Chairman of the Board Rod Vanderbilt.
"Having access to the trusted and sought-after content from
powerhouse brands like In Touch, Star, and Life & Style will
help us to immediately establish a significant and relevant digital
presence for The National Enquirer, National Examiner, and Globe as
we expand their digital content offerings and significantly scale
audiences across all brands."
The syndication agreement with a360media is the first step to
VVIP Ventures' strategy to unlock continued value for its
shareholders through in-sourcing and synergies. A key business
within the Vinco media ecosystem that will create new monetization
opportunities for the news portfolio is AdRizer, a leading
publisher and analytics solution with a focus on revenue
attribution, which Vinco acquired in February 2022. AdRizer's technology creates a
virtual trading platform for publishers and advertisers allowing
them to connect and use A.I. to provide the best possible
advertising Return On Investment in real time. This includes
display and video ads across desktops, mobile apps, mobile web, and
TV. Content syndicated by Vinco will be fully monetized across its
websites and platforms.
Another Vinco company that will benefit from this syndication
agreement is Mind Tank, a digital media company that operates a
portfolio of vertical brands connecting premium advertising
partners to its audience. Mind Tank creates and distributes easily
consumable content through social media and discovery networks
across all platforms and leverages its data-driven technology
solutions to help grow audiences, monetization and evolve digital
ecosystems.
About ICON Publishing
Through innovation, disruption and content creation, ICON
Publishing, LLC, founded by Ted
Farnsworth, strives to create and monetize synergies between
legacy media brands and digital media brands.
About Vinco Ventures
Vinco Ventures, Inc. (Nasdaq: BBIG) is focused on the
development of digital media and content technologies. For more
information visit Investors.vincoventures.com.
Forward-Looking Statements and Disclaimers For Vinco
Ventures
This press release contains "forward-looking statements" as
defined in the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995, which are based upon
beliefs of, and information currently available to, Vinco as well
as estimates and assumptions made by Vinco's management. These
statements can be identified by the fact that they do not relate
strictly to historic or current facts. When used in this press
release the words "estimate," "expect," "intend," "believe,"
"plan," "anticipate," "projected," and other words or the negative
of these terms and similar expressions as they relate to the
applicable company identify forward-looking statements. Such
statements reflect the current view of Vinco's management with
respect to future events and are subject to risks, uncertainties,
assumptions and other factors relating to Vinco and its
consolidated subsidiaries and variable interest entities, including
Lomotif, AdRizer and Honey Badger,
and their respective industries, financial condition, operations
and results of operations. Such factors include, but are not
limited to, uncertainties as to the expected benefits from Vinco's
investments in Lomotif, AdRizer and Honey
Badger and related growth initiatives including integration
of the AdRizer platform with Lomotif and synergies between AdRizer,
Lomotif and Honey Badger, and such
other risks and uncertainties described more fully in documents
filed by Vinco with or furnished to the Securities and Exchange
Commission, including the risk factors discussed in Vinco's Annual
Report on Form 10-K for the period ended December 31, 2021 filed on April 15, 2022, and Vinco's Quarterly Reports on
Form 10-Q filed thereafter including the Quarterly Report on Form
10-Q for the quarter ended March 31,
2022 filed on May 23, 2022,
which are available at www.sec.gov. Should one or more of these
risks or uncertainties materialize, or the underlying assumptions
prove incorrect, actual results may differ significantly from those
anticipated, believed, estimated, expected, intended, or planned.
Although Vinco believes that the expectations reflected in the
forward-looking statements are reasonable, Vinco cannot guarantee
future results, performance, or achievements. Except as required by
applicable law, including the securities laws of the United States, Vinco does not intend to
update any of the forward-looking statements to conform these
statements to actual results.
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SOURCE Vinco Ventures