To address America’s joy deficit the beauty
retailer taps its inner circle to take its Joy Project to new
heights
Ulta Beauty, the nation’s largest beauty retailer, today
announced the launch of The Joy Council—a continuation of its Joy
Project initiative launched last year. Together with world renowned
well-being expert and author, Deepak Chopra M.D., Ulta Beauty will
help people find, embrace and experience joy in their everyday
lives. Chopra, who will serve as Ulta Beauty’s honorary Chief of
Joy, will lead a council of joy advocates and experts in various
fields of wellness to inspire, uplift and motivate people through
approachable content and community, making joy more accessible to
everyone while underscoring its mission to make beauty a force for
good for all.
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Renowned well-being expert and author,
Deepak Chopra M.D., serves as Ulta Beauty's Chief of Joy, with
Olympic champion and mental health advocate, Laurie Hernandez,
certified relationship expert, podcast host and author, Jillian
Turecki, and fitness instructor, health coach and motivational
speaker, Ally Love joining inaugural Joy Council. (Photo: Business
Wire)
“Like beauty, we believe joy should be for everyone, and people
want to feel joy now more than ever,” says Michelle Crossan-Matos,
chief marketing officer, Ulta Beauty. “The reality is many of us
don’t know how or where to find it. At Ulta Beauty, we know joy is
often found in the activities we love, the relationships we foster
and the communities we belong to, and it’s our hope, that through
the Joy Project and our newly established Joy Council, we will help
people see the joy within and around them, so they can share that
joy forward.”
As a pioneer in the world of mental, physical and spiritual
well-being, Deepak Chopra M.D., brings a wealth of knowledge and
expertise to The Joy Council. With a shared passion and personal
mission to foster joy, and over 30 years at the forefront of the
meditation and whole health movement, Chopra will share his best
practices with consumers through custom content, exclusively for
Ulta Beauty.
"Joy is the only measure of success,” says Chopra. “It is
associated with gratitude, empathy, compassion and love, and opens
the door to well-being and abundance. I am delighted to be working
with Ulta Beauty as The Joy Project is fully aligned with my life's
work. Together we can reach a critical mass of people for a more
peaceful, just, sustainable, healthier and joyful world. It is the
most urgent need of our times."
Ulta Beauty agrees. In 2023, the retailer conducted research
that revealed a joy deficit plaguing American teens and adults.
Acknowledging the inner critic and negative self-talk as the number
one barrier to joy, Ulta Beauty launched The Joy Project in an
effort to arm its more than 55,000 associates with the tools to
silence their inner critic and help guests do the same. Now, with
new research unveiling joy as a common thread among beauty
enthusiasts of all ages, 94% who agree that feeling joy is
essential to the wellbeing of everyone, Ulta Beauty is helping
people achieve joy by turning the focus to their inner circle.
Leveraging the power of its vast community, the retailer introduced
chapter two of the Joy Project inviting guests, influencers,
associates and brand partners to join them in creating the world’s
longest compliment chain across social media and within its stores.
In this next phase, Ulta Beauty is building upon that momentum by
enlisting relatable joy advocates to help guide guests on their
journey in the areas that matter most.
In addition to Deepak Chopra M.D., the council includes renowned
fitness instructor, health coach and motivational speaker Ally
Love, certified relationship expert, podcast host and author,
Jillian Turecki, and celebrated Olympic champion and mental health
advocate, Laurie Hernandez, who together will reach millions of
people with their unique perspective on joy and the tools and
motivation to claim it through routines, passions and connections.
Joy Council members will create exclusive content, tips and
insights centered around joy to be shared across Ulta Beauty’s
owned channels, and ultimately a joy hub on ulta.com, allowing
access to the content all in one place. Content will celebrate the
beauty of joy and the various pathways to embrace it, such as 21
Days of Joy Mantras from Deepak Chopra M.D., joyful movement and
mindset practices, and tips on finding joy through relationships,
self-care and self-expression, among others.
For more information about The Joy Project, visit
www.ulta.com/company/about-us/joy-project, and follow along Ulta
Beauty’s social platforms for Joy Council updates and more.
About Ulta Beauty:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest specialty U.S. beauty retailer and the
premier beauty destination for cosmetics, fragrance, skin care
products, hair care products and salon services. In 1990, the
Company reinvented the beauty retail experience by offering a new
way to shop for beauty – bringing together All Things Beauty, All
in One Place®. Today, Ulta Beauty operates 1,411 retail stores
across 50 states and also distributes its products through its
website, which includes a collection of tips, tutorials, and social
content. For more information, visit www.ulta.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240912754198/en/
Crystal Carroll Senior Director, Public Relations
ccarroll@ulta.com
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