Tractor Supply Introduces YETI Products to Outdoor Gear Line-up
October 24 2023 - 10:00AM
Business Wire
YETI coolers, drinkware and equipment will
begin to roll out in Project Fusion stores and online starting Oct.
30
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, today announced that
starting October 30, an assortment of YETI® products will begin
rolling out at select Tractor Supply stores. A broader collection
of YETI gear will also be available online at
tractorsupply.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231024588451/en/
An assortment of YETI® products will
begin rolling out at select Tractor Supply stores with a broader
collection of YETI gear available online at tractorsupply.com.
(Photo: Business Wire)
“The addition of YETI complements our extensive lineup of
outdoor gear and reinforces our commitment to providing our
customers with a great selection of products for Life Out Here,”
said Seth Estep, chief merchandising officer at Tractor Supply. “We
are especially excited to collaborate with a well-regarded brand
like YETI that brings a longstanding reputation for quality and
durability, and aligns with our customers’ interests in camping,
fishing, hunting and all outdoor activities.”
YETI is known for its premium outdoor products designed to
enhance time spent outside, be it an epic adventure or anywhere
life takes its customers. As consumer interest in outdoor and
active lifestyles grows, Tractor Supply remains committed to
providing customers with a superior assortment of products that
will now include a variety of YETI’s popular Tundra® and Roadie®
Hard Coolers, Hopper® Soft Coolers, Rambler™ and Yonder™ drinkware,
and equipment like LoadOut® Buckets, LoadOut® GoBoxes, and Boomer™
Dog Bowls, all in various sizes and colors, available at select
stores.
“YETI is proud to partner with Tractor Supply and build upon our
shared commitment to high-quality and innovative products for
outdoor pursuits,” said Faiz Ahmad, chief commercial officer at
YETI. “We look forward to working together to reach consumers where
they work and play.”
Starting October 30, YETI will be available in Tractor Supply
Project Fusion stores with an extended assortment online.
About Tractor Supply Company
For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been
passionate about serving the needs of recreational farmers,
ranchers, homeowners, gardeners, pet enthusiasts and all those who
enjoy living Life Out Here. Tractor Supply is the largest rural
lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The
Company’s 52,000 Team Members are known for delivering legendary
service and helping customers pursue their passions, whether that
means being closer to the land, taking care of animals or living a
hands-on, DIY lifestyle. In store and online, Tractor Supply
provides what customers need – anytime, anywhere, any way they
choose at the low prices they deserve.
As of July 1, 2023, the Company operated 2,181 Tractor Supply
stores in 49 states, including 81 stores acquired from Orscheln
Farm and Home in 2022 that will be rebranded to Tractor Supply by
the end of 2023. For more information on Tractor Supply, visit
www.tractorsupply.com.
Tractor Supply Company also owns and operates Petsense by
Tractor Supply, a small-box pet specialty supply retailer providing
products and services for pet owners. As of July 1, 2023, the
Company operated 192 Petsense by Tractor Supply stores in 23
states. For more information on Petsense by Tractor Supply, visit
www.Petsense.com.
About YETI COOLERS, LLC
Headquartered in Austin, Texas, YETI is a global designer,
retailer, and distributor of innovative outdoor products. From
coolers and drinkware to backpacks and bags, YETI products are
built to meet the unique and varying needs of diverse outdoor
pursuits, whether in the remote wilderness, at the beach, or
anywhere life takes our customers. By consistently delivering
high-performing, exceptional products, we have built a strong
following of brand loyalists throughout the world, ranging from
serious outdoor enthusiasts to individuals who simply value
products of uncompromising quality and design. We have an
unwavering commitment to outdoor and recreation communities, and we
are relentless in our pursuit of building superior products for
people to confidently enjoy life outdoors and beyond. For more
information, please visit www.YETI.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231024588451/en/
Tractor Supply Company Mary Winn Pilkington, (615) 440-4212
Tricia Whittemore, (615) 440-4410
corporatecommunications@tractorsupply.com YETI media@yeti.com
Tractor Supply (NASDAQ:TSCO)
Historical Stock Chart
From Jun 2024 to Jul 2024
Tractor Supply (NASDAQ:TSCO)
Historical Stock Chart
From Jul 2023 to Jul 2024