One town. One pic. One MAJOR upgrade. T-Mobile
is going Un-carrier on one lucky small town with a tech upgrade
valued at $3 million.
What’s the news: T-Mobile is offering
one lucky town the makeover of their dreams with a tech upgrade
valued at $3 million.
Why it matters: This is a once-in-a-lifetime chance for
one small town to get a multi-million-dollar Techover and take
center stage as the belle of the 5G ball.
Who it’s for: Anybody who loves their hometown, wants to
brag about it and wants to make every other town jealous! If your
hometown has a population of 50,000 or less, get to entering at
T-MobileHometownTechover.com.
Rural America, get ready for your closeup. Yesterday, in an
event webcast to the world, T-Mobile (NASDAQ: TMUS) detailed the
Magenta wave coming to small town U.S.A. That wave includes an
upgrade to 5G phones and plans, a new home broadband option for 10
million rural households — T-Mobile Home Internet — and a
commitment to build hundreds of new stores and create 7,500 new
jobs supporting the wireless needs of communities all across rural
America.
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the full release here:
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Today, the Un-carrier narrows its focus
to just one town: introducing the T-Mobile Hometown Techover, a
contest to find a single town in America that can showcase the
power of the T-Mobile 5G network, that can be the 5G model for all
other cities, towns, hamlets, burgs, parishes, villages or other
similarly named community. And entering is as easy as taking a
selfie. (Graphic: Business Wire)
Today, the Un-carrier narrows its focus to just one town:
introducing the T-Mobile Hometown Techover, a contest to find a
single town in America that can showcase the power of the T-Mobile
5G network, that can be the 5G model for all other cities, towns,
hamlets, burgs, parishes, villages or other similarly named
community. And entering is as easy as taking a selfie.
The Techover includes goods and services for the
community-as-a-whole as well as individual households that, in sum,
total more than $3 MILLION. Among the goodness:
- Community Grant: A $200,000 T-Mobile Hometown Grant and
consulting services from Smart Growth America
- Play Ball: Little League® field refurbishment including
a tech upgrade and T-Mobile Little League Call Up Grant
support
- Public Space Connectivity: An Un-carrier style upgrade
to a public space like a library, community center or town
square
- Access to T-Mobile Resources: Concierge enrollment in
T-Mobile’s Project 10 Million and Connecting Heroes programs
- The full Magenta treatment: 100 households will get free
wireless service and home internet for one year, four new 5G phones
and an HD TV
- And last, but certainly not least, the bash of all
bashes!: A FREE concert for the winning town with 18-time
chart-topping, multi-platinum duo Florida Georgia Line
“For far too long big cities have reaped the benefits of
upgraded technologies while small towns are left to wait months or
years for their turn. That’s helped fuel the digital divide in
rural America,” said Jon Freier, Executive Vice President of
Consumer Markets at T-Mobile. “We’ve wanted to find a way to
rewrite that narrative for a long time, and now thanks to our
merger with Sprint, T-Mobile has America’s largest, fastest and
most reliable 5G network. This puts T-Mobile in a unique position
to be the best in the world at connecting customers to their world
— including those in smaller markets and rural communities — AND
opening up new economic opportunities throughout America.”
The new kid in town
T-Mobile has long been relegated to the urban and suburban core,
not by choice but by necessity. Owing to a lack of the needed
spectrum, T-Mobile simply couldn’t effectively compete in rural
America. But upon closing its merger with Sprint one year ago,
T-Mobile now has all the assets needed to bring its unique brand of
wireless, and now home broadband, service to places throughout the
country that desperately need a competitive counterbalance to
incumbent service providers.
The people and businesses of rural America don’t have much
history with T-Mobile. They likely didn’t get to experience the
Un-carrier revolution that kicked off in 2013 and brought a wave of
changes to the industry. Some innovations like no annual service
contracts, global roaming at a reasonable price and unlimited data
service have been adopted by the industry. While others like taxes
and fees included, Netflix on US and a unique and popular customer
service model called Team of Experts have yet to be matched. All of
that amazingness just hasn’t been readily available in many parts
of the country.
Until now.
Something for everyone
To make up for lost time, T-Mobile wants to show off the power
of its 5G network and the breadth of its services by focusing this
content on one single town. T-Mobile will bring its award-winning
mobile phone service and newly launched T-Mobile Home Internet
service to 100 households and give them free service for a year.
We’ll throw in four 5G phones and an HD TV for each household,
too.
But home wireless and broadband service isn’t the extent of what
T-Mobile can bring to communities. To help close the digital
divide, T-Mobile offers Project 10 million, an initiative to bring
Internet connectivity to 10 million students. We’ll provide
concierge service to identify and enroll households that fit the
criteria. The winning town will also get free wireless service for
all its first responder agencies, saving vital tax dollars, via a
T-Mobile program that’s available to all municipalities called
Connecting Heroes.
As a benefit for the entire community, T-Mobile will work with
city leaders to identify a community gathering space that will
benefit from being tech’d out. That may mean wiring a plaza for
Wi-Fi service, decking out a community center with AR and VR gaming
tech — an emerging space with tons of potential in a 5G world — or
something else entirely.
For the kids and parents in the town, T-Mobile, a sponsor of
both Major League Baseball and Little League, will turn a local
Little League field into a Magenta field of dreams. The field will
even feature wireless technology called T-Mobile FamCam 5G that
makes livestreaming local Little League games possible so friends
and family who can’t make a game can still see it live or on demand
via their smartphone, tablet or laptop. In addition to the field
refurbishment, the town's Little League will receive support from
the T-Mobile Little League Call Up Grant, which helps to cover
Little League registration fees for families who may not have the
means to do so.
Investing in communities
T-Mobile also recognizes the impact that community
revitalization can have on residents. T-Mobile has partnered with
Smart Growth America (SGA), an organization that specializes in
community planning and development, to help with a key part of the
Hometown Techover — bringing a community project to life and
maximizing its benefits. Having helped scores of smaller towns
achieve economic vibrancy, our friends at SGA will help the
Hometown Techover winner develop an old plan that never got off the
ground or help them create a new project that will enrich the
town’s development (i.e., town square, historic neighborhood,
community center, etc.). The winning town will receive a $200,000
grant to help make its project a reality.
“We are excited to partner with T-Mobile to help a small town
reach its full potential,” said Smart Growth America CEO Calvin
Gladney. “Community projects like these can be a catalyst for
creating healthier, thriving communities with strong local
businesses and jobs that create economic prosperity for all.”
Celebrating Un-carrier Style with Florida Georgia
Line
T-Mobile is excited to serve small town America. What better way
to celebrate than with a party for the whole town?! To mark the
occasion T-Mobile is bringing in 18-time chart-topping,
multi-platinum duo Florida Georgia Line to perform a concert for
the Hometown Techover winning town. That’s right — the WHOLE
TOWN!
“Touring all across the country for so many years, we’ve seen
firsthand some of the tech challenges in small towns,” shared
Florida Georgia Line’s Tyler Hubbard. “So, we’re excited to be a
part of this Hometown Techover and have the chance to celebrate one
lucky town’s newest upgrade!”
Florida Georgia Line’s Brian Kelley continues, “We’re dreamers
ourselves and can’t wait to see how the winning town is able to
realize their community’s dreams.”
America’s Biggest, Fastest and Most Reliable 5G
Network
A Magenta wave is headed to the winning Techover town — and with
it, that town is going to be the 5G model for everyone else. And
it’s not just big and fast. Our 5G is also reliable. Just this
week, independent research firm umlaut released a new report
showing that T-Mobile’s largest and fastest 5G network is now also
the most reliable 5G in the U.S. umlaut examined real customer
usage from millions of device measurements from the top 5G
providers and found T-Mobile customers have the best 5G coverage,
fastest 5G speeds and most reliable 5G network. Yet another reason
why T-Mobile is the leader in 5G.
But that’s not the only place the Un-carrier is going. T-Mobile
is bringing 5G to small towns across the country! Out of the 1.6
million square miles that T-Mobile’s 5G network covers, 1.45
million of them are in rural and small-town America. That’s nearly
5x more than Verizon and more than twice as many as AT&T. THAT
is what we mean by 5G for All!
Ready to transform your hometown? T-Mobile’s Hometown Techover
contest begins today, April 8, at 9 a.m. PT and ends at 9 p.m. PT
on Friday, May 7. Visit T-MobileHometownTechover.com. Just upload a
photo or video of your town and tell us what makes it special. For
official rules, visit T-MobileHometownTechover.com/rules.
For more information about T-Mobile's commitment to small towns,
visit T-Mobile.com/AcrossAmerica.
Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay
up to date with the latest company news.
Hometown Techover: No purchase necessary. Open to legal
residents of all 50 United States and the District of Columbia aged
18 or older. Enter April 8, 2021 through May 7, 2021. Full rules at
T-MobileHometownTechover.Com. Void where prohibited. Sponsor:
T-Mobile USA, Inc. Most Reliable 5G according to an audit
report conducted by independent third party umlaut containing
crowdsourced data for user experience collected from September 2020
until February 2021. Full details at: www.umlaut.com/en/benchmarking/USA
About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
https://www.t-mobile.com.
About Florida Georgia Line
GRAMMY-nominated duo Florida Georgia Line have been making
history since 2012. The global superstars are the first and only
Country act to achieve two RIAA DIAMOND-certified singles with 11X
PLATINUM, #1 breakout “Cruise” (the best-selling digital Country
single of all time – SoundScan) and 10X PLATINUM, #1 “Meant to Be”
with Bebe Rexha (holding the longest reign on the Billboard Hot
Country Songs chart at 50 straight weeks). With their fifth studio
album, LIFE ROLLS ON (BMLG Records), featuring #1 hit “Long Live,”
FGL keeps proving themselves as in-demand collaborators and “one of
the format’s premier musical shapeshifters” (Esquire), including
recent releases “Lil Bit” (Nelly), “It’s About Time” (Russell
Dickerson), plus “Drinkin' Beer. Talkin' God. Amen.” (Chase Rice).
FGL’s tallied 18 career #1 singles, 13.2+ billion global streams,
sold more than 40 million tracks and 4.7 million albums worldwide,
logged 1.7 billion video views, and played to over 4 million fans
spanning massive arena and stadium headline tours. Honored by ACM,
AMA, Billboard, CMA, and CMT Music Awards, their creative empire
also includes FGL House Party Radio with Florida Georgia Line on
Apple Music Country, and thriving business initiatives: FGL House,
meet + greet, Round Here Records, Tree Vibez Music, Tribe Kelley,
Old Camp Whiskey, and Wolf Moon Bourbon (with Jason Aldean).
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Media Contacts T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com
Investor Relations Contact T-Mobile US, Inc.
investor.relations@t-mobile.com https://investor.t-mobile.com
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