SOUTHLAKE, Texas and AUCKLAND,
New Zealand, April 29,
2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading technology provider to the global travel industry,
today announced that Serko has launched Sabre NDC content in Zeno,
the online travel platform for the business travel market. The
activation makes Sabre the first GDS to provide NDC content through
Zeno.
Starting this month, Serko's corporate travel and expense
management platform, Zeno, is integrating NDC-enabled content
through Sabre's Offer and Order APIs. Zeno users will be able to
shop and book NDC offers through Zeno's intuitive interface,
alongside the ability to book complimentary or prepaid seats and
cancel bookings in the platform. Zeno's integration also enables
users to mix and match NDC and EDIFACT fares in a single booking,
helping to ensure corporates have access to the broadest possible
set of options for their travelers.
"Our vision is to deliver a connected trip experience with the
Zeno platform, and this starts with the harmonization of fragmented
content sources into a single, seamless interface for the travel
booker" said Joydip Das, Chief
Product Officer, Serko. "The integration of personalized NDC offers
through Sabre continues to build on this vision, helping to ensure
that our customers have access to the best offers and pricing for
their corporate travel programs."
Business travelers are often high frequency travelers with very
specific needs and are a prime target group for the flexible,
personalized content enabled by NDC. Integrating Sabre's NDC APIs
into corporate online booking tools has the potential of increasing
demand for airlines' NDC offers and accelerating the shift from
traditional ATPCO/EDIFACT distribution to NDC connectivity.
"With Sabre's end-to-end capabilities from shopping to booking
and servicing, we have laid the foundation to make NDC a reality
across the ecosystem," said Kathy
Morgan, Vice President, Product Management – Distribution
Experiences, Sabre Travel Solutions. "Now the focus is on
scalability, on making NDC offers widely available, and on
providing a personalized experience to as many travelers as
possible. The availability of NDC content in Zeno is an important
step in that journey."
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Serko
Serko is a leader in online travel booking and expense management
for the business travel market. Zeno is Serko's next generation
travel management application, using intelligent technology,
predictive workflows and a global travel marketplace to transform
business travel across the entire journey. Listed on the New
Zealand Stock Exchange Main Board (NZX:SKO) and Australian
Securities Exchange (ASX:SKO), Serko is headquartered in
New Zealand, with offices across
Australia, China and the United
States. For more information, visit serko.com.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Nick Whitehead
nick.whitehead@serko.com
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation