NBCUniversal and Roku Partner to Bring All-New Immersive Experience to the Roku Platform Ahead of 2020 Tokyo Olympics
July 20 2021 - 9:00AM
Business Wire
Updates to Roku Home Screen Navigation and More
Give Easy Access to NBCUniversal’s Coverage of the 2020 Tokyo
Olympics
NBCUniversal and Roku, Inc. (NASDAQ: ROKU) today announced a
partnership to bring an all-new, immersive Olympic experience to
streamers on the Roku® platform in the U.S. The initiative makes it
easy for users to access Olympic coverage and Olympics-related
entertainment on supported Roku devices and Roku TV™ models. For
the first time ever, Roku is creating easy access to NBCU’s 5,500
hours of streaming coverage of the Summer Games directly from the
home screen. Additionally, Roku users will be able to access
in-depth coverage of the Olympic Games in Tokyo, Japan via the NBC
Sports1 or Peacock channels on Roku devices starting July 20, 2021,
through August 8, 2021.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210720005432/en/
2020 Tokyo Olympics | Roku (Photo:
Business Wire)
“As this is Peacock’s first Olympics, we saw a great opportunity
to bring the games to life across the Roku platform,” said Maggie
McLean Suniewick, President, Business Development and Partnerships,
Direct-to-Consumer, NBCUniversal. “This experience on Roku makes
NBC Olympics content unmissable for streamers.”
“The Tokyo Olympics will be one of the biggest media events of
our lifetime and we look forward to working with Roku to create a
new, on-device experience for their millions of streamers,” said
Matt Bond, Chairman, Content Distribution, NBCUniversal. “We know
that more engaging, personalized experiences are what consumers
expect for this global event and we look forward to using this
opportunity to innovate with terrific partners like Roku.”
NBCUniversal previously announced that it will present 7,000
hours of coverage of the 2020 Tokyo Olympics this summer across its
multiple platforms.
“Streaming has fundamentally changed the way we come together
for news, sports and entertainment today and nothing combines these
moments together better and on a bigger scale than the Olympics,”
said Tedd Cittadine, Vice President of Content Partnerships, Roku.
“We’re thrilled to be partnering with NBCUniversal to develop a
unique, dedicated destination for streamers to experience all of
the excitement of the 2020 Olympic Games in Tokyo.”
Olympic Games Tokyo 2020 Experience
Roku users will be greeted with a dedicated 2020 Tokyo Olympics
experience on the left-side menu on the home screen starting on
July 20, 2021. The experience will be available on supported
devices. Ahead of the 2020 Olympic Games, a countdown clock will
track the time remaining to the Opening Ceremony and users will
have access to free Olympics-related content, as well as a quick
informational video on how to watch the 2020 Olympics Games on
their Roku devices. Once the Olympic Games begin, the countdown
clock will be replaced with a medal tracker. Users will be able to
stream free daily highlights, get easy access to live shows,
condensed replays and highlights for free through Peacock. Users
can watch live events through NBC Sports.2
For more information, visit www.roku.com.
About NBCUniversal
NBCUniversal is one of the world’s leading media and
entertainment companies in the development, production, and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment television networks, a premier motion
picture company, significant television production operations, a
leading television stations group, world-renowned theme parks, and
a premium ad-supported streaming service. NBCUniversal is a
subsidiary of Comcast Corporation.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features, timing and availability of the 2020 Tokyo Olympics on the
Roku platform, including NBC Sports and Peacock; the anticipated
audience for and impact of the 2020 Tokyo Olympics; trends related
to TV streaming; and the features, benefits, growth and reach of
the Roku platform. Except as required by law, we assume no
obligation to update these forward-looking statements publicly, or
to update the reasons actual results could differ materially from
those anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2021. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku and the Roku logo are registered trademarks and Roku TV is
a trademark of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
1 Subscription required 2 Requires a Pay TV subscription or
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version on businesswire.com: https://www.businesswire.com/news/home/20210720005432/en/
Roku, Inc. Abby Reyes areyes@roku.com
NBCUniversal Christopher McCloskey
christopher.mccloskey@nbcuni.com
NBCUniversal Content Distribution Pat Bunting
pat.bunting@nbcuni.com
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