The RealReal Issues Luxury Resale Retrospective On The 2010s
January 09 2020 - 9:00AM
The RealReal (Nasdaq: REAL)--the world’s largest online marketplace
for authenticated, consigned luxury goods--today released a
Retrospective Report of the trends and brands that defined the
2010s. Based on sales of millions of luxury resale items to
millions of shoppers in the past decade, the report offers new
insights into the era’s biggest rises and falls -- from the
volatility of contemporary luxury to the rise of gender fluidity.
“In the 2010s, fashion tribes came and went, but maximalism’s
over-the-top styles ruled the decade -- selling 3x more than any
other style,” said Rati Levesque, COO at The RealReal. “Streetwear
solidified its place in the world of luxury, and Supreme dominated
the decade as the luxury brand with the overall strongest resale
value. Millennials came into their spending power and leveraged it
to support a more sustainable future for fashion, becoming the top
demographic buying resale.”
Key additional findings include:
- Gucci had the fastest growing resale value, up
2.7x across the decade
- Resale value for sustainable brands increased
1.5x
- Kim Jones had the greatest impact of all new creative
directors, driving resale value for his Dior Men
pieces 5.2x above those from his Dior Men predecessors
- Vintage demand surged 830% at
the end of the decade
- Stella McCartney was the No.
1 best-selling sustainable brand
What’s in store for the new decade? Shoppers will be embracing
sustainability more than ever before, with 60% buying more resale
and 55% buying less fast fashion.
To see all the ups and downs of the decade, view The RealReal’s
complete Luxury Resale Retrospective.
About The RealReal Inc.The RealReal is the
world’s largest online marketplace for authenticated, consigned
luxury goods. With a rigorous authentication process overseen by
experts, The RealReal provides a safe and reliable platform for
consumers to buy and sell their luxury items. We have 100+ in-house
gemologists, horologists and brand authenticators who inspect
thousands of items each day. As a sustainable company, we give new
life to pieces by hundreds of brands, from Gucci to Cartier,
supporting the circular economy. We make consigning effortless with
free in-home pickup, drop-off service and direct shipping for
individual consignors and estates. At our stores in LA and NYC,
customers can shop, consign, and meet with our experts. At our nine
Luxury Consignment Offices, three of which are in our retail
stores, our expert staff provides free valuations.
Press Contact:Erin Santypr@therealreal.com
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