In celebration of Miss
Vickie's® grocery and retail launch, the brand is giving a
fan the chance for their art to be featured on a billboard
PLANO,
Texas, April 3, 2024 /PRNewswire/ -- Miss
Vickie's® Kettle Cooked Potato Chips is hitting grocery and retail
stores nationwide, allowing consumers to enjoy their favorite snack
at home. To celebrate Miss Vickie's
being available on store shelves, the brand is partnering with a
special judge to kick off an art contest inspired by the expressive
watercolor illustrations found on its packaging. Through the
"Stroke of Goodness" contest, Miss
Vickie's will choose one winner's original artwork to be
featured on a billboard that will make an otherwise stressful
situation – like traffic – a more enjoyable experience.
"Expanding Miss Vickie's to grocery store shelves allows us to
share our unique potato chips with even more consumers," said
Tina Mahal, senior vice president of
brand marketing at Frito-Lay North America. "The art on
Miss Vickie's packaging is
reflective of our longstanding heritage, and we wanted to embrace
that by inviting our fans to create original artwork to share with
thousands of commuters."
Beginning today, fans across the country are invited to submit a
piece of original artwork inspired by their favorite Miss Vickie's flavor. If selected, their art
will appear on a billboard in a high-traffic area to make even a
traffic jam a little more pleasant. Entries will be judged based on
their connection to Miss Vickie's
brand aesthetic, creativity and originality.
Miss Vickie's has also brought in
a surprise judge for the contest to lend their creative eye and
help select the winning artwork. While the special judge is yet to
be revealed, their love for art and snacking makes them the perfect
fit for the job.
Eligible consumers nationwide can enter by posting their
original artwork inspired by Miss
Vickie's on Instagram with the hashtags #MissVickiesArt and
#Contest and tag and follow @MissVickiesUS.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT
INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of
the 50 U.S. & D.C., 18 years of age and older (19+ AL &
NE). Void where prohibited by law. Contest entry period begins on
or about 12:00 p.m. ET on 4/3/24, and
all Submissions must be posted by 11:59:59
a.m. ET on 4/24/24. Subject to full Official Rules,
including Submission requirements, judging criteria, and prize
details, visit https://www.missvickies.com/strokeofgoodness.
Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas, 75024.
For more moments of love and care, fans can now find
Miss Vickie's at major retailers
nationwide including Kroger, Albertson's, Walmart and Target. For
more information, visit www.missvickies.com.
About Frito-Lay North America
Frito-Lay North
America is the $25 billion net sales
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including Fritos®
corn chips, Lay's® and Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® air popped snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at FritoLay.com,
on X (@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America