The Frito-Lay Variety Packs' campaign with
Hasbro celebrates moments of connection in new TV spots and a game
experience that gives players a chance to win daily prizes.
PLANO,
Texas, April 1, 2024 /PRNewswire/ --
Frito-Lay® Variety Packs has teamed up with leading toy
and game company Hasbro to show families how Frito-Lay snacks can
add more joy to their snacking occasions and bring everyone
together. As two brands dedicated to inspiring fun each day,
Frito-Lay Variety Packs' and Hasbro's new campaign bring its iconic
snacks and gaming experiences to life like never before and offers
families a chance to win a $1,000
game chest.
Now airing on TV, digital and social media platforms, the
campaign brings a world of fun to life in a series of four spots.
They follow families and friends as they enjoy Frito-Lay Variety
Packs throughout their day while becoming immersed in a vibrant,
life-sized world of popular Hasbro games including THE GAME OF
LIFE, CHUTES AND LADDERS, HUNGRY HUNGRY HIPPOS and CONNECT 4.
"Frito-Lay Variety Packs is thrilled to partner with Hasbro, who
connects generations of fans and families through its gaming
experiences, to help foster more joy in everyday snacking with our
bright, fun-filled campaign. Together, we want to encourage
families to embrace moments of connection, whether it's a family
game night or a road trip and add more fun and flavor to make this
quality time more memorable," said Melissa
Miranda, vice president of portfolio marketing for Frito-Lay
Variety Packs.
To join in on the fun, families can find limited-edition
Frito-Lay Variety Packs featuring popular Hasbro board games in
stores nationwide now. The packs also feature a QR code to access a
new interactive web game that allows players to explore an animated
world inspired by both brands.
To play Frito-Lay Variety Packs' game, participants will need to
scan the QR code inside the box and they'll choose an environment
to open the virtual gameboard. Players can move through the game in
a car inspired by THE GAME OF LIFE, collecting Frito-Lay snacks and
looking for potential shortcuts to the finish line along the
way.
Beginning now through May 19,
players will have the chance to win a game chest worth $1,000 daily that includes Frito-Lay snacks,
Hasbro games and more.
"With an expansive portfolio comprised of the world's most
popular board games, Hasbro connects fans and families through
gaming experiences that are fun to play, fun to watch and fun to
share. This campaign with Frito-Lay Variety Packs is a natural
expansion for our brands as we celebrate making the most out of
family connections with snacks and adventure that will put a smile
on everyone's face," said Matt
Proulx, vice president of global experiences, partnerships
and music at Hasbro.
For more information on how to play and win, visit
fritolayvarietypacks.com/hasbro.
About Frito-Lay North
America
Frito-Lay North
America is the $25 billion net
sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including
Fritos® corn chips, Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips,
PopCorners® popped snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at FritoLay.com,
on X (@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
About Hasbro
Hasbro is a leading toy and game company whose mission is to
entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers engaging
brand experiences for global audiences through toys, consumer
products, gaming and entertainment, with a portfolio of iconic
brands including MAGIC: THE GATHERING, DUNGEONS &
DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA
PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the
World's Most Ethical Companies by Ethisphere
Institute and one of the 50 Most Community-Minded Companies in
the U.S. by the Civic 50. For more information,
visit https://corporate.hasbro.com.
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SOURCE Frito-Lay North
America