Lay's® and the Swicy™
duo invite couples nationwide to share their "Marry Me" meal for
the chance to win $1,000 for the
ultimate date night
PLANO,
Texas, Feb. 21, 2024 /PRNewswire/ -- Everyone
knows opposites attract when it comes to love, but
Lay's® is proving the theory also stands true when it
comes to food with the debut of its latest flavor innovation:
Lay's® Sweet & Spicy Honey flavored chips. During
the month of love, America's favorite potato chip brand is
celebrating what happens when sweet and spicy flavors come together
in perfect harmony – a combo coined as Swicy™.
To bring this marriage of flavors to life, Lay's is teaming up
with a couple known for their sweet and spicy dynamic – reality TV
stars Cameron Hamilton and
Lauren Speed-Hamilton. As one of the
most adored couples from any reality television dating show, the
Hamiltons prove that love prevails even though their personalities
are on the opposite ends of the sweet and spicy spectrum. After
five years of marriage, the couple is sharing their "Marry Me" meal
– the dish that sealed the deal for their relationship. But this
time, they're adding a Swicy twist to the viral "Marry Me" meal
trend by featuring Lay's Sweet & Spicy Honey flavored chips as
the main ingredient.
"As a leader in flavor innovation, Lay's is always on the
lookout for the latest trends to inspire our next potato chip
flavors," said Tina Mahal, senior
vice president of marketing, PepsiCo Foods North America. "From
condiments to cocktails to restaurant menus, the Swicy food
trend is everywhere now, so we're excited to bring this unique
combination of flavors to life in potato chip form for fans of
sweet heat."
Now through March 6, Lay's and the
Hamiltons are inviting Swicy couples nationwide to share their own
#SwicyMarryMeMeal for a chance to win $1,000 for the ultimate date night. To enter,
follow @Lays on Instagram or
TikTok, like the launch post and comment
a special date night dish using the hashtags #SwicyMarryMeMeal and
#Sweepstakes. For more information and official rules, see
here.
"One of our favorite things to do is get creative in the
kitchen, and we're so excited to celebrate the month of love with
Lay's while showcasing our sweet and spicy personalities," said
Hamilton. "Trust me – amazing things can happen when a little bit
of heat meets a hint of sweet, much like our relationship!"
"Our Swicy recipe perfectly embodies my spicy personality and
Cameron's sweet side, making it an amazing meal for our special
date nights," said Speed-Hamilton. "I love that Lay's is bringing
couples together to spice things up and inspiring them to get Swicy
in the kitchen."
To recreate the duo's Lay's Swicy™ Chicken Tenders, fans
can head to Lay's Instagram
for step-by-step
instructions.
Sweet and spicy snackers alike can get their hands on Lay's
Sweet & Spicy Honey flavored chips at
Snacks.com and at retailers nationwide
now. Lay's Sweet and Spicy Honey flavored chips can be found in
7.75 oz bags for $4.79 or 2.625 oz
bags for $2.49.
About Frito-Lay North
America
Frito-Lay North
America is the $24 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's® and Ruffles®
potato chips, Doritos® and Tostitos® tortilla
chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn snack,
SunChips® multigrain snacks and Fritos® corn
chips. The company operates 30+ manufacturing facilities across the
U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, www.fritolay.com, on X (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America