America's favorite snack brands launch
sweepstakes to give one fan the rare opportunity to play a direct
role in the Super Bowl and ignite the celebration
PLANO,
Texas, Jan. 23, 2024 /PRNewswire/ -- Attending
the Super Bowl is a lifelong dream of many NFL fans. But Frito-Lay,
a company dedicated to celebrating sports fandom, is taking that
dream a step further and giving one fan a critical role in the
official victory celebration. As a part of its Taste of Super
Bowl campaign, Frito-Lay will give one lucky football fan a
once-in-a-lifetime opportunity to press the button that launches
the NFL's official confetti for the winning team at Super Bowl
LVIII.
"At Frito-Lay, our fans are at the center of everything we do –
and we're always dreaming up new and exciting ways to heighten the
game-watching experience during the biggest sports moments of the
year," said Brett O'Brien, chief
marketing officer, PepsiCo Foods North America. "The joy that comes
with the Super Bowl confetti drop is truly unique. We loved
bringing this feeling to life in our Taste of Super Bowl
campaign and now will let one of our fans be the one to kick off
the celebration at Super Bowl LVIII."
For the chance to be the official confetti button pusher, fans
can simply purchase a specially marked Frito-Lay Taste of Super
Bowl bags, now available in stores nationwide. The first 500
eligible fans to scan the QR code on their favorite specially
marked Frito-Lay snacks beginning January 25 at 12:00 a.m.
ET will win a special Taste of Super Bowl Confetti
Kit and be entered for a chance to win a trip to Super Bowl LVIII
in Las Vegas to meet Marshawn Lynch and press the official Super Bowl
LVIII confetti button.
Frito-Lay's Taste of Super Bowl campaign features a new
television commercial starring football legends Rob Gronkowski, Marshawn
Lynch and Troy Polamalu as
they rediscover the taste of victory – but this time with a
chip-inspired twist. The former Super Bowl champions— with a
combined seven Super Bowl victories between them – experience
confetti bursting from bags of Lay's®, Cheetos® and Tostitos®. The
crunch of the chip and subsequent pop of confetti transports them
right back to the feeling of celebrating on football's biggest
stage.
"Frito-Lay's NFL Playoff campaigns are always creative, next
level and fun to be in, and I've had a dope time working with them
all these years," said Lynch. "It's impressive how they actually
make fans part of the experience, and now they are giving someone
the chance to hit the confetti button at Super Bowl LVIII. I'm
excited to get to Vegas, meet the winner, have some fun and make
sure get they're ready for game day."
These football legends together combined with confetti popping
led to hilarious antics – and even some pranks – during the filming
of the commercial. Fans can get a look behind the scenes here.
Frito-Lay at the Super Bowl
In addition to the Taste of Super Bowl campaign,
Frito-Lay is bringing even more to Las Vegas with an immersive
fan experience at the Frito-Lay Chip Strip. Fans in Vegas will have
the opportunity to take a seat in the hottest ride on the Strip,
feel the love at the Cheetos Chapel, try their luck at the
Frito-Lay Snackpot – and more. The Frito-Lay Chip Strip is located
on the Brooklyn Bridge at New York, New
York Hotel & Casino and is open daily
from Thursday, February 8 through
Sunday, February 11.
Doritos Dinamita, which will also be featured at the Frito-Lay
Chip Strip, announced a fiery in-game commercial for Super
Bowl LVIII and exploded onto snack shelves this month with new
spice-packed flavors and an unexpected new shape.
As the Official Chip & Dip of the NFL, Tostitos is headed
back to the Super Bowl with Tost by Tostitos. At the complimentary
limited-time experience, Tostitos is inviting fans to go on a
culinary journey and enjoy Tostitos chips and dip in a way they
never have before. Tostitos' key ingredient— corn – is at the
center of the recipes, taking Tostitos beyond the chip bag and
transforming it into one-of-a-kind culinary creations.
In support of its ambitious pep+ (PepsiCo Positive) goals,
Frito-Lay is reimagining packaging possibilities at the Chip Strip.
Visitors will be able to experience the latest touchdown in its
sustainability journey – all while enjoying their favorite Game Day
snack products. Featuring an industrially compostable bag, this
technology is a critical step forward in building a world where
packaging never becomes waste.
Specially marked Taste of Super Bowl Frito-Lay products
are now available at retailers nationwide. For more information
about the campaign, the Frito-Lay Chip Strip and more, visit
TikTok, Facebook, Instagram, X and YouTube.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn snacks,
SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than
200 distribution centers and services 315,000 retail customers per
week through its direct-store-delivery model. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, on X
(@fritolay), on Instagram (@fritolay) and on Facebook
(Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient
foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on X, Instagram, Facebook,
and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America