Fans can win tickets to the exclusive
experience in Austin on
March 16
PLANO,
Texas, March 9, 2023 /PRNewswire/ --
Doritos® is bringing Doritos After Dark, its recently
piloted ghost kitchen menu, to SXSW for one night only, taking
late-night bites to ANOTHER LEVEL® at an exclusive
experience in partnership with Billboard.
Set in a high-energy, triangle-inspired space,
Doritos®️ After Dark™️ at Billboard House will allow
attendees to sample the brand's previous menu, like Doritos Sweet
Chili Chicken Bites, as well as two exclusive dishes inspired by
the Austin food scene, including
Doritos®️ BBQ Pulled Pork Nachos and
Doritos®️ Flamin' Hot®️ Limon Margarita
Cheesecake.
DJ Pee .Wee, the "vinyl-spinning alter ego" of eight-time
Grammy Winner, artist, producer, and
director Anderson.Paak, will put on an electrifying show that's
sure to keep the party going and create a night to remember for
festivalgoers and giveaway winners.
"Inspired by those exhilarating hours between sunset and
sunrise, Doritos After Dark encourages fans to TRY ANOTHER
ANGLE™ and embrace unexpected late-night eats," said
Stacy Taffet, senior vice president
of brand marketing, Frito-Lay North America. "As a brand that has
its finger on the pulse of pop culture, this collaboration was
designed to showcase the food, music and technology that SXSW and
Doritos are all about."
Doritos® will celebrate at The Billboard House on
Thursday, March 16 at 800 Congress
from 10:30 p.m. – 1:30 a.m. The experience will be available to
SXSW® badge holders on a first-come-first-served basis.
Those in Austin have two ways to
win tickets and skip the line:
- Starting Friday, March 10, head
to www.billboard.com/doritos-after-dark to enter for a chance to
win two tickets to experience Doritos® After Dark™. Full
terms and conditions can be found at
www.billboard.com/DADterms.
- Visit the Doritos® 'Taste The Night' Tunnel located
at 604 Driskill Street in Austin
from March 13-14 and enjoy a
multi-sensorial experience inspired by Doritos®
celebrated triangular shape. The kaleidoscopic tunnel leads fans on
a Doritos® After Dark™ journey into the vibrant heart of
night, complete with visuals, scents and sounds – from the
satisfying crunch of a chip to the savory scent of BBQ. Fans can
enter the sweepstakes by using the exclusive Doritos®
Triangle Tracker AR Lens developed by Snapchat and scanning the
installation.
Ahead of the late-night experience, Doritos® will
sponsor Billboard Presents THE STAGE at SXSW®️ at the
Moody Amphitheatre at Waterloo Park. Fans can stop by the
Doritos®️ Dip Snack Bar to taste new
Doritos®️ Cool Ranch®️ Jalapeno dip,
Doritos®️ Spicy Nacho dip and Doritos®️ Sweet
& Tangy BBQ chips.
In celebration of Doritos coming to Austin, one of the most iconic downtown
buildings- 100 Congress Ave, a Carr property- will be lit up with
bright red triangles during SXSW.
Visit www.DoritosAfterDark.com to learn more about
Doritos® After Dark™, sign up for future event
promotions, and get inspired by Doritos® recipes to make
at home, and visit www.billboard.com/doritos-after-dark to
enter for a chance to win two tickets to experience
Doritos® After Dark™.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $23 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase,
NY. Follow Doritos
on Twitter, Instagram, YouTube, Facebook and TikTok.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North
America is the $23 billion convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in 2022, driven by a
complementary beverage and convenient foods portfolio that includes
Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew,
Quaker, and SodaStream. PepsiCo's product portfolio includes a wide
range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook,
and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America