NEW YORK, Feb. 25, 2021 /PRNewswire/ -- PepsiCo is
shaking up the cocktail mixer category with the launch of Neon
Zebra, a new line of non-alcoholic cocktail mixers with a vibrant
personality that offers a shortcut to great-tasting-cocktails in
seconds. A modern alternative to complicated cocktail recipes or
large format cocktail mixers, each 7.5oz mini-can of Neon Zebra
mixed with your spirit of choice, makes two tasty cocktails without
the fuss. Made with real juice and no artificial sweeteners, Neon
Zebra mixers don't compromise on taste. These non-alcoholic
cocktail mixers come in four flavors: Margarita Mix, Strawberry Daiquiri Mix, Mojito
Mix and Whiskey Sour Mix.
PepsiCo's Latest Innovation Neon Zebra™ Non-Alcoholic Mini-Can
Mixers Deliver Real Juice and No Artificial Sweeteners
As a leader in beverage innovation, PepsiCo is entering the
growing cocktail mixers category at a time when today's homebound
consumers are looking for easy-to-make cocktails. In fact, the
cocktail mixers category (including total mixers, ginger beer, club
soda, and tonics) saw 28% growth in 2020 and is worth more than
$858MM.1 Cocktail culture is taking hold at
home, and people are looking for innovations that fit their
lifestyle.
"With at-home cocktail consumption on the rise, we saw an
opportunity to build and disrupt this fast-growing category with a
product that meets consumers' needs for convenience - to cut out
time and mess without compromising on quality and taste," said
Emily Silver, VP of Innovation &
Capabilities, PepsiCo Beverages North America. "Neon Zebra adds a
new level of personality in the cocktail mixer category with its
bold flavors and colors and easy-to-use, recyclable mini-can
format. We're thrilled with this new venture and all of the
opportunities to come in the mixology category."
With Neon Zebra, making classic cocktails is wildly easy,
whether you're an amateur mixologist or just a fan of great
cocktails. Simply add 1 can of Neon Zebra + 3 oz. of liquor = 2
#WildlyEasy cocktails. Serve them over ice, top with your favorite
garnish (or don't!) and cheers to cocktail-making made easy.
Neon Zebra cocktail mixers come in four wildly popular
flavors:
- Margarita
Mix: Paired with your favorite tequila, it's tangy
and bold with a flavorful citrus kick of lime.
- Strawberry Daiquiri Mix: Sweet & fruity strawberry
flavor with a hint of lime. The perfect balance with your favorite
rum.
- Mojito Mix: Tasty lime and the light sweetness of
real sugar makes a refreshing mojito, mixed with your rum of
choice.
- Whiskey Sour Mix: Sour, but not too tart, for a
balanced citrus flavor your whiskey will appreciate.
Neon Zebra launches in sustainable, recyclable packaging via
aluminum cans and paperboard 6-packs. Beginning in March, Neon
Zebra will start to roll out nationwide across retail and
online stores for an MSRP of $6.99-$7.99 for six
7.5FL oz cans.
Visit us: NeonZebraMixers.com.
Join the herd on Instagram @NeonZebraMixers.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
1 MULOC, 52 weeks, 2020; includes Total Mixers,
Ginger Beer, Club Soda and
Tonics
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SOURCE PepsiCo