PLANO, Texas, Jan. 11, 2021 /PRNewswire/ -- Unlike any
ordinary snack mix, Cheetos today has unleashed its new Crunch Pop
Mix — a mischievously cheesy combination of traditional Cheetos
Crunchy and the immensely popular Cheetos Popcorn introduced during
last year's Super Bowl LIV. Sure to be the most coveted snack in
the pantry, Cheetos Crunch Pop Mix is so deliciously tantalizing
that it comes with its own mock advisory, warning fans it may be
snatched by others' Cheetle-coated fingers.
Combining two beloved products to create a one-of-a-kind
Cheetle-infused snacking experience, Cheetos Crunch Pop Mix brings
consumers a new way to snack just in time for the New Year. In
fact, the excitement surrounding the new snack mix has inspired
Chester Cheetah to issue a mock advisory warning that the new
product is so tantalizingly delicious, fans are likely to sneak a
few bites from another family member's stash.
Chester even rolled out a survey to back his theory: According
to a recent consumer survey commissioned by Cheetos, nearly
half of Americans (48%) admit to sneaking snacks from friends or
loved ones, and among those, one in four (25%) even admit to doing
it with some regularity*.
Cheetos Crunch Pop Mix also ties into recent food and snack
mashup trends that emerged during 2020, including the infusion of
snack mixes into mealtime occasions, leading to other innovations
and campaigns such as Cheetos Mac 'n Cheese, a Cheetos cookbook and
even a new PepsiCo Foods North America recipe hub,
MoreSmilesWithEveryBite.com.
"2020 was a year unlike any other in that we saw the incredibly
popular introduction of Cheetos Popcorn in January, quickly
followed by world-changing events that affected every industry
differently," said Rachel
Ferdinando, SVP and CMO, Frito-Lay
North America. "For our brands, we saw trends like Cheetos
recipe searches skyrocketing 190%. So now we're thinking with that
lens through everything we introduce to the world. Hopefully
Cheetos Crunch Pop Mix can provide a small moment of joy and bring
a few smiles this year."
Cheetos Crunch Pop Mix is available in a 7 oz bag for
$3.99 SRP and 2.25 oz bag for
$1.89 SRP beginning this week at
retailers nationwide.
*This poll was conducted by Morning Consult between December 18-December 20, 2020 among a national
sample of 2,200 Adults. The interviews were conducted online, and
the data were weighted to approximate a target sample of Adults
based on gender, educational attainment, age, race, and region.
Results from the full survey have a margin of error of plus or
minus 2 percentage points.
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North
America, the $17 billion convenient foods division of
PepsiCo, Inc. (Nasdaq: PEP), which is headquartered
in Purchase, NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $67 billion in net revenue in
2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more than
$1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit www.pepsico.com.
Contact:
Chris Yemma
Frito-Lay
619-850-7240
Christopher.Yemma@pepsico.com
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SOURCE Frito-Lay North
America