PLANO, Texas, Jan. 22, 2020 /PRNewswire/ -- As fans prep
their platters for the Super Bowl, Frito-Lay today announced
findings from its latest U.S. Snack Index, a poll focused on
Super Bowl snacking habits, and the results are clear – snacking is
an essential part of the game day experience as nearly eight in 10
Americans expect snacks, such as chips and pretzels, to be
available at a Super Bowl event.
Retail sales data shows Super Bowl Sunday is the biggest day of
the year for salty snacks, generating approximately $520 million in one day. Historically,
Frito-Lay produces approximately 600 million pounds of snacks in
the six weeks leading up to the game – nearly 20 percent of its
annual snack production – and more than 67 million pounds of snacks
the week of Super Bowl.
Potato chips and tortilla chips are the most sought-after snacks
with 70 percent of Super Bowl watchers – up four points from the
2019 U.S. Snack Index – expecting potato chips to be
available at a Super Bowl event, followed by tortilla chips (54
percent vs. 52 percent in 2019).
"The Super Bowl is ingrained in American culture and a top week
for the business of snacks," said Mike Del
Pozzo, senior vice president of sales and chief customer
officer, Frito-Lay North America.
"For Frito-Lay, the Super Bowl is a cross-functional effort
involving our sales, operations and marketing teams to ensure
consumers have the best Super Bowl experience. Our U.S. Snack Index
is just one of the ways we keep a pulse on how consumers are
snacking for Super Bowl, and we're always excited to see the
evolving trends around the biggest salty snacks day of the
year."
Key insights from the annual U.S. Snack Index around
Super Bowl snacking include:
- Majority of Americans say they will watch the Super Bowl LIV
this year and most will watch regardless of who is playing.
More than nine in 10 (91 percent) say they watch the Super Bowl no
matter which teams hit the field.
- Super Bowl party goers are there for the food and prefer
snacks. Nine in 10 (90 percent) say a Super Bowl spread isn't
complete without snacks and dips and nearly eight in 10 (79
percent) prefer snacks like chips and pretzels to be
available.
- For the second year in a row, salsa was the favorite
dip. The top five favorite dips to pair with Super Bowl snacks
include: salsa (16 percent), cheese dips and spreads (13 percent),
French onion dip (13 percent), guacamole (12 percent), and buffalo
chicken dip (12 percent).
- Most will watch Super Bowl LIV in homes. Nearly nine in
10 (87 percent) say they will host / attend a party or watch at
home vs. the 9 percent heading to the bars.
- Spicy and out-of-the-box flavors are hot with younger
consumers. While all generations are most likely to prefer the
classic flavors (53 percent), Gen Z and Millennials favor flavors
like hot and spicy or more elevated / amplified flavors. Consumers
felt the same way in 2019 and echoes Frito-Lay's prediction as
spicy being one of the top snack trends of the year.
- Snacking preferences across the American melting pot
vary.
-
- The two remaining Super Bowl LIV cities prefer different
snacks, with San Francisco
choosing potato chips (48 percent) and Kansas City favoring popcorn (32
percent).
- Miami residents who plan to
watch Super Bowl LIV are most likely to snack in the second quarter
(27 percent) while those in Kansas
City (39 percent) and San
Francisco (42 percent) are more likely to snack in the first
quarter.
Given the heightened demand and excitement around Super Bowl,
Frito-Lay has increased its marketing investment to support its
multitude of new innovations this year. Launching its first-ever
portfolio Super Bowl advertising campaign staring NFL legends
Deion Sanders, Michael Irvin, Tony
Gonzalez and Terry Bradshaw
to get consumers "Ready for Crunchtime." Featuring Lay's, Doritos
and Tostitos, the campaign includes in-store, out-of-home, digital
and radio advertising, as well as two 30-second TV spots.
For more information, visit: FritoLay.com/SnackIndex. Frito-Lay
is an Official Sponsor of Super Bowl LIV.
Survey Methodology
This poll was conducted between
January 13-15, 2020 among a national
sample of 2200 adults and oversamples of 200 adults each in the
Miami MSA, Kansas City MSA, San Francisco MSA, Tennessee, and Wisconsin. The national interviews were
conducted online and the data were weighted to approximate a target
sample of adults based on age, education, gender, race, and region.
Results from the full survey have a margin of error of +/-2%. The
local data was weighted to approximate geographic samples based on
age, gender, and race and has a margin of error of +/-7%.
About Frito-Lay North
America
Frito-Lay North
America is the $16 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP),
which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/ and on Twitter
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $64 billion in net revenue in
2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales. Guiding PepsiCo is our vision to Be the Global Leader
in Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE Frito-Lay North
America