PLANO, Texas, Jan. 22, 2019 /PRNewswire/ -- Just as
Americans are finalizing game day plans for Super Bowl Sunday,
Frito-Lay North America today
announced its inaugural U.S. Snack Index – a poll asking consumers
what they plan to snack on during this year's big game.
According to retail sales data, Super Bowl Sunday is one of the
single-largest retail sales days for snacks at many supermarkets.
So, Frito-Lay, the division of PepsiCo producing Doritos, Cheetos,
Tostitos and more, is listening so it can continue to delight
consumers with many snacking options.
"The Super Bowl is synonymous with enjoying snacks with friends
and family," said Steven Williams,
senior vice president of sales, chief commercial officer,
Frito-Lay North America. "As a
leader in snacking, Frito-Lay keeps its finger on the pulse of
snacking, always looking at what consumers prefer. It's interesting
to see how different regions and age groups snack – whether it's
potato chips or tortilla chips, classic or spicy – everyone
definitely approaches snacking in their own way."
Key insights from the U.S. Snack Index included:
- Most viewers will have potato chips or tortilla chips and
intend to have a snack. Nine out of 10 viewers plan to have at
least one snack during the game. In addition, 80 percent of
Americans will have potato chips or tortilla chips.
- However, no two cities are exactly alike when it comes to
Super Bowl snacking preferences. Chicago's top pick – popcorn. L.A. had the
highest percentage of potato chip lovers, while Boston chose tortilla chips as their top pick.
Cities like Dallas, Miami, New York
City, Seattle and
Washington, D.C., also chose
potato chips. Houston and the home
of this year's Super Bowl, Atlanta, sided with Boston in selecting tortilla chips.
- Spicy and cheesy snacks are the MVPs with younger consumers,
while others go for the classics. Nearly half of Gen Z and
millennials selected cheesy snacks as a top pick. In addition,
spicy snacks fared best with these age groups.
- Salsa was the overall top dip choice. But when it came
down to chip preference, French onion dip was the most popular dip
for potato chips, while both salsa and guacamole came in high for
tortilla chip dipping.
- Consumers like to spread the word about their snacks.
More than one-third of those polled planned to share their photos
on social media.
- Easy does it when it comes to recipes. More than half of
viewers prefer to prepare simple recipes when they are attending a
partly or hosting their own gathering.
"Super Bowl Sunday is one of the busiest shopping days of the
year for snacks. It's different than other holidays we see
throughout the year as consumers are most likely to be enjoying
snacks specifically at home, which can mean their choices can vary
from other occasions," Williams added. "At Frito-Lay, we are
hyper-focused in the weeks leading up to the Super Bowl to make
sure consumers can get the variety of snacks they want for game
day. What better time to launch our first U.S. Snack Index and get
insights into their snack plans for this major snacking event?"
For more information, visit: FritoLay.com/SnackIndex. Frito-Lay
is an Official Sponsor of Super Bowl LIII.
Survey Methodology
Frito-Lay
North America partnered with Morning Consult to field the
Frito-Lay North America U.S. Snack Index nationally. This poll was
conducted from January 8-9, 2019,
among a national sample of more than 2,200 adults. The interviews
were conducted online and the data were weighted to approximate a
target sample based on age, race/ethnicity, gender, educational
attainment and region. Results from the full survey have a margin
of error of plus or minus 2 percentage points.
About Frito-Lay North
America
Frito-Lay North America is the $15
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on
Twitter, http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $63 billion in net revenue in
2017, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world is what enables PepsiCo to run a successful global company
that creates long-term value for society and our shareholders. For
more information, visit www.pepsico.com.
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SOURCE Frito-Lay North
America