America's #1 Chocolate Chip Cookie brand
will highlight the new Chips Ahoy! Big Chewy Cookie and
cookie-inspired merch collection created with Big Sean to the
BIGGEST tastemakers in culture at ComplexCon
EAST
HANOVER, N.J., Nov. 13,
2024 /PRNewswire/ -- This collab is BIG! America's #1
Chocolate Chip Cookie brand is combining fashion, flavor, and
culture for an exclusive collaboration with GRAMMY-nominated hip
hop powerhouse Big Sean at ComplexCon to celebrate its BIGGEST
innovation now in stores – Chips Ahoy! Big Chewy Cookie in
three delicious flavors. Over three times the size of the Chips
Ahoy! Regular Chewy Cookie, this new treat not only levels up snack
culture nationwide but will now make its mark in fashion with an
exclusive capsule collection with Big Sean.
Featuring bold cookie-inspired styles and Big Sean's famous
Don Life mantra, the collection
features pieces co-designed by Big Sean and created to stand out
from the crowd. A Don Life T-shirt features the Big Chewy Cookie
towering over the Earth as a nod to Chips Ahoy! Big Chewy Cookie's
immense size and Big Sean's previous fan favorite collections,
while a premium heavyweight chocolate brown sweatshirt with a large
cookie design symbolizes Chips Ahoy! cookie's beloved chocolatey
chips and delicious taste. Fans enjoying their Big Chewy Cookie
on-the-go can toss it in their new oversized tote bag, constructed
with a perfectly sized slit to hold the Big Chewy Cookie, or their
new classic, nostalgic lunchbox tin. The capsule collection will
drop on November 16 at ComplexCon in
Las Vegas, where tastemakers
unveil the latest trends and set the cultural agenda. The event is
a groundbreaking festival and exhibition, bringing together music,
style, sneakers, pop culture, art, food and innovation.
At the event, fans can enter for a chance to win this exclusive
drop and try the delicious Big Chewy Cookie flavors – Chocolatey
Chip, Chocolatey Brownie, or Chocolatey Caramel – at the Chips
Ahoy! booth, which will be impossible to miss. Towering at 18 feet
tall, the massive cookie installation will give fans the
opportunity to meet Big Sean and snap photos with the music artist,
for a limited time on Saturday. If fans can't make it to
ComplexCon, they can enter for a chance to get their hands on the
exclusive drop at stories.complex.com/chipsahoysweeps from
November 12 through November 27. See
abbreviated rules below for more details.
"When thinking about bringing together BIG names for our Big
Chewy Cookie launch, we knew Complex and Big Sean would be the best
partners to help us make a splash in fashion and culture, while
underscoring our passion for mouth-watering innovation," said
Jen Levin, Senior Brand Manager at
Chips Ahoy! "At over three times the size of the Chips Ahoy!
Regular Chewy Cookie, this shareable, on-the-go choice brings
happiness with each big, delicious bite. Chips Ahoy! Big Chewy
Cookie is made with Gen Z Chips Ahoy! fans in mind – so,
collaborating with Big Sean at ComplexCon is the perfect way to
share the product and exclusive merch collection with them."
Big Sean shared why this Chips Ahoy! and Complex collaboration
is close to his heart and urges fans to join him for the event,
saying, "My new merch collaboration with Chips Ahoy! at ComplexCon
is about bringing big flavor and bold style together.
Debuting the collection for a brand I've loved for years at an
event where culture and creativity collide, is particularly
special. See ya'll in Vegas!"
Chips Ahoy! Big Chewy Cookie is currently available in
convenience stores nationwide and will be found more broadly in
grocery and mass merchandise stores in 2025. Don't forget to follow
Chips Ahoy! on TikTok and Instagram and follow Complex on TikTok
and Instagram to keep up with the latest on all ComplexCon news and
learn about the upcoming Chips Ahoy! collab.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers
people to snack right in over 150 countries around the world. With
2023 net revenues of approximately $36 billion, MDLZ is
leading the future of snacking with iconic global and local brands
such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop
biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and
Toblerone chocolate. Mondelēz International is a proud member of
the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index.
About ComplexCon
ComplexCon is a groundbreaking
festival and exhibition that brings together music, style,
sneakers, pop culture, art, food and innovation. A weekend where
creative minds converge to celebrate the latest trends and ideas
shaping our culture, the festival features immersive experiences,
exclusive releases from the most influential brands,
thought-provoking panel discussions and headlining performances
from Travis Scott & Cactus Jack,
Playboi Carti & Opium, Metro Boomin and many more. This year,
Travis Scott will act as the curator
of the event, bringing "CactusCon" to Las
Vegas. We invite you to join our community and experience
the future of pop culture this November
16-17 in Las Vegas.
About Big Sean
A 7x BET Award-winning and
GRAMMY®-nominated superstar, Big Sean is an uncompromising force in
hip hop and culture at the top of his game. Since unleashing his
2011 PLATINUM-certified debut album Finally Famous on Kanye West's G.O.O.D. Music/Def Jam imprint,
Sean has sold more than 50 million records and continues to elevate
with no signs of slowing. On August
30, he released his critically acclaimed sixth studio
album Better Me Than You (Def Jam Recordings)
which includes hit singles "Superstar," "Together Forever" feat.
The Alchemist, "On Up," "Yes," and "Precision." A true
multi-hyphenate, Sean is also gearing up to release his first book
"Go Higher" (Simon and
Schuster) on January 21 that serves as a spiritual
guidebook for our times and outlines his five key practices for
inner work and self-acceptance. In addition to his 2011 debut
album, Sean's musical catalog also comprises PLATINUM-certified
albums Detroit
2 (2020), I Decided. (2017)
and Dark Sky
Paradise (2015) which all debuted at No. 1 on the
Billboard 200, as well as GOLD-certified album Hall Of
Fame (2013). His track records boasts an impressive 21
MULTI PLATINUM, PLATINUM AND GOLD-certified hit singles including
the 9x-PLATINUM No. 1 hit "IDFWU" feat. E-40, the 6x-PLATINUM
"Bounce Back," 5x-PLATINUM "Dance (A$$)" feat. Nicki Minaj,
4x-PLATINUM "Beware" feat. Lil Wayne
and Jhené Aiko, as well as the No. 1 "Marvin Gaye & Chardonnay" feat. Kanye West and Roscoe
Dash, and the GRAMMY-nominated "Mercy" feat. Pusha T and 2
Chainz with which he shared multi-platinum success with Kanye.
Attracting an audience of 50 million across social channels, Sean
leverages his platform to give back as he runs the Sean Anderson
Foundation, a 501(c)3 non-profit organization which assists in the
education, health, safety and well-being of school aged youth in
underserved communities across the country. For more information,
please visit www.uknowbigsean.com.
COMPLEX x CHIPS AHOY! PROMOTION ABBREVIATED RULES
NO
PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. Void where prohibited. Open to legal residents of the 50
United States/D.C. at least 18 yrs. of age or age of majority in
state of residence. Begins 11/13/24
at 6:00 a.m. PT; Ends 11/27/24 at 7:00 p.m.
PT. For Official Rules, prize descriptions, and odds
disclosure, visit https://stories.complex.com/chipsahoysweeps.
Sponsor: Commerce Media Holdings LLC dba COMPLEX NTWRK,7060
Hollywood Blvd, 2nd Floor, Los Angeles,
CA 90028. Mondelēz Global LLC is not a sponsor.
LINK TO FULL RULES HERE
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SOURCE Chips Ahoy!