NEW YORK, Aug. 7, 2024 /PRNewswire/ -- PopUp Bagels, the
innovators behind the "Not Famous, but Known" bagel and schmear
brand, are excited to announce that they have teamed up with the
OREO® Brand, AMERICA'S FAVORITE COOKIE®, to launch an exciting new
flavor: Cookies and Cream Cheese Made With OREO®. This epic
collaboration blends PopUp Bagels' ultra-fluffy schmear with the
irresistible crunch and iconic flavor of OREO® cookies, creating a
sweet topping perfect for bagel lovers and cookies and cream
enthusiasts alike.
"Creating Cookies and Cream Cheese Made With OREO® was a
no-brainer for us," said Adam
Goldberg, Founder at PopUp Bagels. "We're just as excited as
the public to get our hands on this limited-edition taste and bring
OREO® cookies in on the PopUp Bagels craze. The blend of iconic
OREO® cookies with our renowned schmear is truly something
special."
The Cookies and Cream Cheese Made With OREO® will debut
exclusively at PopUp Bagels locations from August 14 to August 20, 2024. However, eager fans
can guarantee their batch for this exciting collaboration by
pre-ordering beginning August 11 at
www.PopupBagels.com. This limited-edition offering promises to
elevate your bagel experience with the fan-favorite taste of OREO®
cookies, making it a must-try for anyone seeking an added layer of
sweetness in their bagel routine.
About PopUp Bagels
Founded in the heart of a pandemic in Adam Goldberg's kitchen, PopUp Bagels began as a
simple mission fueled by passion and dedication—to craft
unmistakably perfect bagels with no frills, just the essence of
simplicity... crispy crusts, soft crumb centers, the right size,
and an ideal proportion of seeds.
What started in a small kitchen quickly evolved into a culinary
sensation, winning over locals' taste buds and hearts, as well as
winning Brooklyn's BagelFest Best
Bagel award two years in a row. Today, PopUp Bagels is a name that
spans several neighborhoods, including five towns in Connecticut, its most known location in
Greenwich Village, NYC, and now
the Upper West Side and Upper East Side, with exciting new
locations to come next. Our brand extends further with seasonal
locations in East Hampton,
Palm Beach, Wellesley, and beyond.
As we continue to expand, our dedication to bagel-making allows
more people to experience our simple yet distinct offerings. Our
bagels are served fresh from the oven, hot and whole - and we do
not make sandwiches. Loyal fans love to grip, rip, and dip right on
the street, or bagels can be taken home or to the park to enjoy it
in endless ways. For more information on our story and locations,
check out PopUp Bagels on Instagram or our website, where
every bagel crafted is a testament to this commitment to
perfection.
About OREO® Cookie
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100
countries around the globe. Over 60 billion OREO® cookies are sold
each year with more than 20 billion of those cookies sold in the
U.S. annually. An estimated 500 billion OREO® cookies have been
sold since the first OREO® biscuit was developed in 1912. For more
information, follow OREO® on Facebook/OREOUnitedStates,
Twitter/X @OREO, TikTok @OREO or on Instagram @OREO.
About Mondelēz International
Mondelēz
International, Inc. (Nasdaq: MDLZ) empowers people
to snack right in over 150 countries around the world. With 2023
net revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop
biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is
a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow
Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the
company on Twitter at www.twitter.com/MDLZ.
Media Contact: Madeline
Steinberg, madeline@popupbagels.com
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SOURCE PopUp Bagels