Limited-Edition Snapple Fruit Flavor
Mix Hitting Shelves This Summer
EAST HANOVER, N.J.,
July 9,
2024 /PRNewswire/ -- The SOUR PATCH KIDS brand is
igniting taste buds this summer with an exciting partnership with
Snapple®, the iconic beverage brand that delivers fun and flavorful
teas and juice drinks. Together, the brands are introducing one of
the boldest flavor mash ups yet, SOUR PATCH KIDS Snapple
fruit-flavored mix candy. The limited-time offering is arriving in
stores nationwide now in three tantalizing flavors inspired by the
Snapple® brand's popular juice drinks: Mango Madness, Kiwi
Strawberry, and Fruit Punch that are sure to delight fans of both
SOUR PATCH KIDS and Snapple.
"At SOUR PATCH KIDS, we're always looking for inventive ways to
introduce new flavors and spark excitement among our fans," said
Grace Howard, Innovation Brand
Manager, Mondelēz International. "And what better way to do that
than by partnering with Snapple, whose iconic juice drink flavors
perfectly complement our sour-then-sweet experience."
This collaboration merges two beloved brands, bringing Snapple's
refreshing juice drink flavors into the delectable SOUR PATCH KIDS
candies. "Joining forces with a fellow Gen-Z favorite like the SOUR
PATCH KIDS brand allows us to give Snapple fans a delicious new way
to treat themselves to their favorite Snapple flavors, and supports
the brand's vision to inspire a more flavorful world," said
Kelli Freeman, Senior Vice President
of Marketing, Keurig Dr Pepper.
Learn the Facts for Sweet Rewards*
Beginning
August 1, the SOUR PATCH KIDS brand
and Snapple are taking the partnership one step further with a
virtual trivia game where fans can test their skill in recognizing
a Snapple Real Fact® from fiction. Through a "Fact or Kid" branded
effect on TikTok, participants can test their wit to determine
whether the statement shown is a Snapple Real Fact, or the
mischievous SOUR PATCH KIDS just "kid-ing" around. Fans who follow
@therealsourpatchkids on TikTok and answer three out of five
questions correctly can post the video to TikTok with #SPKContest
in the caption to be entered in a drawing for a chance to win up to
$1,000!* A mail-in entry method is also available. Fans are
encouraged to follow @therealsourpatchkids on TikTok for more
details.
The SOUR PATCH KIDS brand loves to introduce unique flavor
combinations for fans to enjoy, and the collaboration with Snapple
is a perfect limited-time addition to the classic line-up of
sour-then-sweet favorites. SOUR PATCH KIDS Snapple flavored candy
is now available at all major national retailers in a 3.61 oz bag
for $1.28 SRP and 8.02 oz bag for
$2.88 SRP. For more information about
SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
For fans who can't get enough of Snapple's iconic flavors,
Mondelēz International's sister brand, Swedish Fish, is also
introducing a limited-edition mix of Snapple-inspired flavors.
Swedish Fish Snapple Fruit Flavor Mix is now available at all major
national retailers.
Abbreviated Rules
*No Purchase or Mobile Device
Necessary. Open to legal residents of the 50 U.S. (D.C.)
and PR who are 16 years of age or older. Ends 11:59 p.m. ET on 8/30/24. For entry requirements,
including mail-in entry, odds & prize details, see the Official
Rules at www.factorkid.com. Three correct answers or mail
in required to be included in random drawing. Void where
prohibited. Sponsor: Mondelez Global LLC, 100 Deforest Avenue,
East Hanover, NJ 07936. Snapple
Beverage Corp. is not a Sponsor of this promotion. SNAPPLE is a
trademark of Snapple Beverage Corp., used by Mondelēz International
under license. © 2024 Snapple Beverage Corp.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36 billion, MDLZ is leading the
future of snacking with iconic global and local brands such
as Oreo, Ritz, LU, Clif
Bar and Tate's Bake
Shop biscuits and baked snacks, as well as Cadbury
Dairy Milk,
Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor's 500,
Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
About Snapple
Snapple, a brand of Keurig Dr Pepper
(KDP), is a leader in great-tasting premium beverages. Founded in
1972 by three childhood friends, Snapple got its start in New
York and is now available throughout the United States. Snapple prides itself on
developing, producing, and marketing a wide variety of premium
beverages, including ready-to-drink teas and juice drinks. For more
information, visit Snapple.com or KeurigDrPepper.com. For the
brand's latest news and updates, follow Snapple at
Facebook.com/Snapple or Instagram.com/Snapple.
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SOURCE Mondelēz International, Inc.