Marchex Launches Marchex Network, Giving Advertisers Direct Access to Marchex's Web Sites
November 07 2006 - 9:15AM
Business Wire
Marchex, Inc. (NASDAQ: MCHX)(NASDAQ: MCHXP) today announced the
launch of the Marchex Network, an advertising network featuring
Marchex�s more than 200,000 owned and operated Web sites which
attract tens of millions of unique users per month(1). Advertisers
can directly bid for placement on a Cost-Per-Click basis across
Marchex�s network of Web sites, based on designated keywords and
categories. �Our initial campaigns on the Marchex Network have been
very successful in terms of conversion rate and return on
investment,� said Josh Boaz,�Director of Business Development,
DirectAgents, a New York-based interactive advertising and
marketing agency. �With a higher conversion rate than what we have
seen in many other channels, the Marchex Network has proven to be
effective at acquiring customers for our clients and raising
awareness of their products.� �Advertisers continue to seek out
premium traffic and targeted search inventory beyond the incumbent
top online search engines,� said John Keister, Marchex President
and COO. �Direct navigation traffic is recognized to be among the
highest converting online traffic sources available, and as we
continue to build out the content on our Web sites, the Marchex
Network will be an even greater source of qualified traffic for
advertisers.� According to a 2006 WebSideStory study, direct
navigation traffic (when users type a domain or keyword directly
into their browser bar or use a bookmark) converts at 4.23% on
average, a higher rate than other sources, including search engines
at 2.3%(2). Examples of the targeted domains within the Marchex
Network include www.debts.com, www.insuranceinformation.com,
www.floral.com, www.videocamera.com and travel related sites, such
as www.napavalleywine.com and www.californiadining.com, which
feature additional content provided by Open List, Marchex�s search
technology and content aggregation engine. This content includes
product or service descriptions, ratings, expert third-party
reviews, user-generated reviews, awards, maps and other
information. In the coming months, Open List content will expand
beyond the travel vertical and be integrated into additional
categories across the Marchex Network. Advertisers interested in
the Marchex Network can sign-up or learn more at
www.marchex.com/network, or contact Marchex Network sales at
networksales@marchex.com. (1) Unique visitor statistics are based
on internal traffic logs, which calculate unique IP (Internet
protocol) addresses on an unduplicated basis during a given month.
(2) WebSideStory, January 30, 2006. www.websidestory.com About
Marchex, Inc. Marchex (www.marchex.com) is a technology driven
search and media company focused on vertical and local online
traffic. Specifically, the company is focused on search marketing,
local search, and direct navigation. Marchex's platform of
integrated performance-based advertising and search marketing
services enables merchants to efficiently market and sell their
products and services across multiple online distribution channels,
including search engines, product shopping engines, directories and
selected Web properties. Safe Harbor Statement This press release
contains forward-looking statements that involve substantial risks
and uncertainties. All statements, other than statements of
historical facts, included in this press release regarding our
strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually
achieve the plans, intentions or expectations disclosed in our
forward- looking statements and you should not place undue reliance
on our forward- looking statements. Actual results or events could
differ materially from the plans, intentions and expectations
disclosed in the forward-looking statements we make. There are a
number of important factors that could cause Marchex's actual
results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk
Factors" section of our most recent periodic report and
registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.
Marchex, Inc. (NASDAQ: MCHX)(NASDAQ: MCHXP) today announced the
launch of the Marchex Network, an advertising network featuring
Marchex's more than 200,000 owned and operated Web sites which
attract tens of millions of unique users per month(1). Advertisers
can directly bid for placement on a Cost-Per-Click basis across
Marchex's network of Web sites, based on designated keywords and
categories. "Our initial campaigns on the Marchex Network have been
very successful in terms of conversion rate and return on
investment," said Josh Boaz, Director of Business Development,
DirectAgents, a New York-based interactive advertising and
marketing agency. "With a higher conversion rate than what we have
seen in many other channels, the Marchex Network has proven to be
effective at acquiring customers for our clients and raising
awareness of their products." "Advertisers continue to seek out
premium traffic and targeted search inventory beyond the incumbent
top online search engines," said John Keister, Marchex President
and COO. "Direct navigation traffic is recognized to be among the
highest converting online traffic sources available, and as we
continue to build out the content on our Web sites, the Marchex
Network will be an even greater source of qualified traffic for
advertisers." According to a 2006 WebSideStory study, direct
navigation traffic (when users type a domain or keyword directly
into their browser bar or use a bookmark) converts at 4.23% on
average, a higher rate than other sources, including search engines
at 2.3%(2). Examples of the targeted domains within the Marchex
Network include www.debts.com, www.insuranceinformation.com,
www.floral.com, www.videocamera.com and travel related sites, such
as www.napavalleywine.com and www.californiadining.com, which
feature additional content provided by Open List, Marchex's search
technology and content aggregation engine. This content includes
product or service descriptions, ratings, expert third-party
reviews, user-generated reviews, awards, maps and other
information. In the coming months, Open List content will expand
beyond the travel vertical and be integrated into additional
categories across the Marchex Network. Advertisers interested in
the Marchex Network can sign-up or learn more at
www.marchex.com/network, or contact Marchex Network sales at
networksales@marchex.com. (1) Unique visitor statistics are based
on internal traffic logs, which calculate unique IP (Internet
protocol) addresses on an unduplicated basis during a given month.
(2) WebSideStory, January 30, 2006. www.websidestory.com About
Marchex, Inc. Marchex (www.marchex.com) is a technology driven
search and media company focused on vertical and local online
traffic. Specifically, the company is focused on search marketing,
local search, and direct navigation. Marchex's platform of
integrated performance-based advertising and search marketing
services enables merchants to efficiently market and sell their
products and services across multiple online distribution channels,
including search engines, product shopping engines, directories and
selected Web properties. Safe Harbor Statement This press release
contains forward-looking statements that involve substantial risks
and uncertainties. All statements, other than statements of
historical facts, included in this press release regarding our
strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually
achieve the plans, intentions or expectations disclosed in our
forward- looking statements and you should not place undue reliance
on our forward- looking statements. Actual results or events could
differ materially from the plans, intentions and expectations
disclosed in the forward-looking statements we make. There are a
number of important factors that could cause Marchex's actual
results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk
Factors" section of our most recent periodic report and
registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.
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