lululemon’s Global Wellbeing Report Shows the Pressure to Keep Up with Wellbeing is Making People Feel Unwell
September 23 2024 - 7:00AM
Business Wire
Annual report from global retailer underscores
that moving with others can improve overall wellbeing
lululemon (NASDAQ: LULU) today released its fourth annual 2024
Global Wellbeing Report1, revealing a perpetual and
counterproductive cycle where the relentless pursuit of wellbeing
is making us less well. While the focus on wellbeing is stronger
than ever – 89% of people are taking more action than they were a
year ago to improve their wellbeing – so is the pressure to keep
up. Nearly two-thirds of respondents are struggling with this
growing societal demand to support their wellbeing in specific
ways. This pressure is causing almost half of respondents to
experience “wellbeing burnout.”
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2024 lululemon Global Wellbeing Report
(Photo: Business Wire)
“We are pleased to share new insights into the state of
wellbeing around the world,” said Calvin McDonald, CEO, lululemon.
“By sharing these insights, we hope to stimulate conversations and
encourage people to reflect on how to support their wellbeing. The
data shows us that moving with others and feeling a sense of
community can positively impact how a person feels, and we look
forward to bringing our guests and communities around the world
together throughout the year to do just that.”
Despite this continued prioritization of wellbeing, the
Wellbeing Index Scores, measured across physical, mental and social
dimensions, have remained stagnant globally over the past four
years; underscoring a need for a change in the approach to
improving wellbeing. The data highlights the top pressure points
fueling the wellbeing cycle:
- 61% of those surveyed say they experience overwhelming societal
expectations to appear well.
- 53% say there is a lot of conflicting information about the
best ways to improve wellbeing.
- 89% of those experiencing “wellbeing burnout” say loneliness is
a contributing factor.
The report outlines three strategies that are helping people
worldwide get unstuck and move beyond “wellbeing burnout.”
- Quiet the noise – Focus on mindfulness, take social
media breaks and set boundaries. For example, those who practice
meditation report 12% higher wellbeing.
- Do what feels good to you – Practice doing things at
your own pace, move your body throughout the day, spend time in
nature, or use physical activity to socialize. Those who move their
body a little throughout the day report 16% higher wellbeing.
- Invite others on your journey – Connect with your
community by working out with a friend, sign-up for a team sport or
fitness class, or vocalize your needs with your family,
friendships, and relationships. Those who use physical activity as
an opportunity to socialize with others report 23% higher
wellbeing.
“Often, the pressure to improve our wellbeing causes us to
overthink and fixate on what’s lacking in our lives. I recommend
setting gradual, achievable goals, turning the pursuit of wellbeing
into a source of joy and anticipation rather than stress,” said Dr.
Murali Doraiswamy, professor, Duke University and lululemon Mental
Wellbeing Global Advisory Board member.
While the data highlights the wellbeing pressures, an
intersection of community and movement can help break the cycle and
improve wellbeing. Through the simple act of moving with others,
individuals can feel more connected to their communities, become
rooted in purpose and improve overall wellbeing by 16%.
As a brand rooted in community and movement, lululemon announced
a $3.1M USD commitment to United for Global Mental Health, The
Global Coalition for Youth Mental Health led by UNICEF2 and
UNICEF's Global Mental Health Fund, and the National Alliance on
Mental Illness (NAMI) to continue their work in advancing mental
health across the globe, with a sharpened focus on the intersection
of movement and mental health.
“People are talking about mental health more than ever before
and it is critical for every part of our societies to come together
to continue to raise awareness, reduce stigma and take action to
increase support for mental health around the world,” said Sarah
Kline, CEO of United for Global Mental Health (UnitedGMH) and
lululemon Mental Wellbeing Global Advisory Board Member. "With
lululemon’s donation and partnership, United for Global Mental
Health will continue to drive national and global policy
commitments and actions to encourage greater physical activity to
support mental health across the world, recognising the strong
bidirectional link between physical and mental health. We will
continue building the Global Mental Health Action Network as a
global community to promote action and garner conversations to help
address mental health and wellbeing pressures.”
In support of World Mental Health Day, lululemon is sharing a
variety of actions big and small to boost wellbeing for all and
bring guests together globally to move in different ways. From
October 7 – October 12, lululemon will be hosting a variety of free
movement-based community activations around the world. To learn
more about how to participate please visit:
https://corporate.lululemon.com/media/our-stories/2024/lululemon-brings-community-and-movement-together.
To view the lululemon 2024 Global Wellbeing Report, please visit
here.
1 lululemon launched its annual Global Wellbeing Report in 2021
to help guide its ongoing work in support of its brand purpose and
achieving the Be Well goals outlined in its Impact Agenda. The
15-market study benchmarks the state of wellbeing globally and
explores the drivers and barriers to being well mentally,
physically, and socially. Research was fielded April 22, 2024, to
May 30, 2024, and included 16,000 general population adults
globally (1,000 within each of the following 15 markets: United
States, Canada, United Kingdom, France, Germany, Spain, Australia,
New Zealand, Singapore, Malaysia, South Korea, Hong Kong S.A.R.,
Thailand and Japan; and 2,000 within China Mainland).
2 UNICEF does not endorse any company, brand, product or
service.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel,
footwear, and accessories company for yoga, running, training, and
most other activities, creating transformational products and
experiences that build meaningful connections, unlocking greater
possibility and wellbeing for all. Setting the bar in innovation of
fabrics and functional designs, lululemon works with yogis and
athletes in local communities around the world for continuous
research and product feedback. For more information, visit
lululemon.com.
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