Fast-growing interactive home gym lands in
select lululemon stores for guest demonstrations
Available for purchase in-store and online
beginning November 22
VANCOUVER, BC, Oct. 7, 2021 /CNW/ - lululemon athletica inc.
(NASDAQ: LULU) announced today that MIRROR, its popular nearly
invisible interactive home gym, will be offered in nearly 40
lululemon stores across Canada and
available for purchase in-store and online beginning on
November 22. Guests in Canada will now have direct access to engage
with MIRROR's digital community and experience the platform's
best-in-class content for all levels. This expansion in
Canada will increase MIRROR's
in-store presence to almost 200 lululemon locations in North America and help propel lululemon's
vision to strengthen its community connection through the
platform.
"Community is at the heart of lululemon—and bringing MIRROR to
Canada will enable more guests to
interact with our growing collective and experience a digital
sweatlife offering like never before."
"Community is at the heart of lululemon—and bringing MIRROR to
Canada will enable more guests to
interact with our growing collective and experience a digital
sweatlife offering like never before," said Celeste Burgoyne, President, Americas and Global
Guest Innovation at lululemon. "We have seen rapid growth and
strong engagement for MIRROR since launching in the United States and look forward to
deepening our roots at home in Canada."
lululemon acquired MIRROR in July
2020 and the launch in Canada strengthens and enhances its omni guest
experiences with cutting-edge digital and interactive capabilities.
With best-in-class content and a versatile platform powered by
advanced camera technology and a personal performance dashboard,
MIRROR extends lululemon's digital sweat and mindful offerings and
community engagement to new and existing Canadian guests.
MIRROR offers new live classes daily led by lululemon MIRROR
Ambassadors – and thousands of on-demand workouts available 24/7 –
including boxing, barre, cardio, strength, yoga, meditation and
more, in addition to inclusive offerings for family and
prenatal/postnatal. Certified trainers provide expert instruction,
motivation and live feedback in classes spanning 50+ genres,
ranging from 5- to 60-minute sessions for beginner to expert
levels.
The idea of connected community comes to fruition through
MIRROR's features including:
- Camera On: Members can connect with friends in the
MIRROR community to create an immersive sweat experience.
- Face Offs: Members can compete one-on-one with friends
in MIRROR classes. Points are earned when target heart rate zones
are maintained.
- High Fives: Members can send emojis to motivate friends
in classes.
- Friending: Members can find and follow friends in the
MIRROR community.
- Recommended for You: Members can receive a set of
workouts each week based on their individual profile.
Guests are invited to experience MIRROR in-store and speak with
a dedicated MIRROR Lead to receive a personalized demonstration.
Starting November 22, MIRROR is
expected to be available for purchase online and in Canadian
lululemon stores. Guests interested in purchasing MIRROR are
expected to have the opportunity to sign up for a limited time
offer in-store from October 7 to
November 21.
For more information on MIRROR and its availability in
Canada, please visit:
https://shop.lululemon.com/story/mirror-home-gym
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ: LULU) is a healthy lifestyle
inspired athletic inspired athletic apparel company for yoga,
running, training, and most other sweaty pursuits, creating
transformational products and experiences which enable people to
live a life they love. Setting the bar in technical fabrics and
functional designs, lululemon works with yogis and athletes in
local communities for continuous research and product feedback. For
more information, visit LULULEMON.COM
About MIRROR
MIRROR is a nearly invisible, interactive home gym featuring
live and on-demand fitness classes and personal training in a
variety of workout genres. MIRROR is creating a new category of
in-home fitness with cutting-edge hardware, responsive software,
and best-in-class content that transforms any room into a complete
home gym. For the first time, the essential components of a great
studio workout – variety, personalization, and community – are
brought to the most convenient place: the home. MIRROR was founded
by Brynn Putnam, creator of Refine
Method, named "New York's Smartest
Workout." MIRROR is headquartered in New
York City. https://mirror.co
Forward-looking Statements
This press release contains "forward-looking statements," which
are statements related to future, not past, events. These
statements often address our future business and financial
performance and expected results and are based on our current
expectations. Actual results and the timing of events could differ
materially from those anticipated in the forward-looking statements
as a result of risks and uncertainties we face. For example, our
limited operating experience and limited MIRROR brand recognition
in new international markets and new product categories may limit
our expansion and cause our business and growth to suffer, we may
not realize the potential benefits and synergies sought with the
acquisition of MIRROR, and we may not be able to grow the MIRROR
business and have it achieve profitability. Other risks and
uncertainties are included in our most recent reports on Form 10-K
and Form 10-Q, which we file with the SEC. All forward-looking
statements speak only as of the date of this press release and we
do not plan publicly to update these statements to reflect
subsequent events or circumstances, except as may be required by
law.
![MIRROR from lululemon logo (CNW Group/lululemon athletica) MIRROR from lululemon logo (CNW Group/lululemon athletica)](https://mma.prnewswire.com/media/1654225/lululemon_athletica_lululemon_Brings_MIRROR_to_Canada_2.jpg)
SOURCE lululemon athletica