lululemon Brings MIRROR to Canada
October 07 2021 - 6:00AM
Business Wire
Fast-growing interactive home gym lands in
select lululemon stores for guest demonstrations
Available for purchase in-store and online
beginning November 22
lululemon athletica inc. (NASDAQ:LULU) announced today that
MIRROR, its popular nearly invisible interactive home gym, will be
offered in nearly 40 lululemon stores across Canada and available
for purchase in-store and online beginning on November 22. Guests
in Canada will now have direct access to engage with MIRROR’s
digital community and experience the platform’s best-in-class
content for all levels. This expansion in Canada will increase
MIRROR’s in-store presence to almost 200 lululemon locations in
North America and help propel lululemon’s vision to strengthen its
community connection through the platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211007005114/en/
MIRROR in-store experience (Photo:
Business Wire)
“Community is at the heart of lululemon—and bringing MIRROR to
Canada will enable more guests to interact with our growing
collective and experience a digital sweatlife offering like never
before,” said Celeste Burgoyne, President, Americas and Global
Guest Innovation at lululemon. “We have seen rapid growth and
strong engagement for MIRROR since launching in the United States
and look forward to deepening our roots at home in Canada.”
lululemon acquired MIRROR in July 2020 and the launch in Canada
strengthens and enhances its omni guest experiences with
cutting-edge digital and interactive capabilities. With
best-in-class content and a versatile platform powered by advanced
camera technology and a personal performance dashboard, MIRROR
extends lululemon’s digital sweat and mindful offerings and
community engagement to new and existing Canadian guests.
MIRROR offers new live classes daily led by lululemon MIRROR
Ambassadors – and thousands of on-demand workouts available 24/7 –
including boxing, barre, cardio, strength, yoga, meditation and
more, in addition to inclusive offerings for family and
prenatal/postnatal. Certified trainers provide expert instruction,
motivation and live feedback in classes spanning 50+ genres,
ranging from 5- to 60-minute sessions for beginner to expert
levels.
The idea of connected community comes to fruition through
MIRROR’s features including:
- Camera On: Members can connect with friends in the
MIRROR community to create an immersive sweat experience.
- Face Offs: Members can compete one-on-one with friends
in MIRROR classes. Points are earned when target heart rate zones
are maintained.
- High Fives: Members can send emojis to motivate friends
in classes.
- Friending: Members can find and follow friends in the
MIRROR community.
- Recommended for You: Members can receive a set of
workouts each week based on their individual profile.
Guests are invited to experience MIRROR in-store and speak with
a dedicated MIRROR Lead to receive a personalized demonstration.
Starting November 22, MIRROR is expected to be available for
purchase online and in Canadian lululemon stores. Guests interested
in purchasing MIRROR are expected to have the opportunity to sign
up for a limited time offer in-store from October 7 to November
21.
For more information on MIRROR and its availability in Canada,
please visit: https://shop.lululemon.com/story/mirror-home-gym.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ: LULU) is a healthy lifestyle
inspired athletic inspired athletic apparel company for yoga,
running, training, and most other sweaty pursuits, creating
transformational products and experiences which enable people to
live a life they love. Setting the bar in technical fabrics and
functional designs, lululemon works with yogis and athletes in
local communities for continuous research and product feedback. For
more information, visit LULULEMON.COM.
About MIRROR
MIRROR is a nearly invisible, interactive home gym featuring
live and on-demand fitness classes and personal training in a
variety of workout genres. MIRROR is creating a new category of
in-home fitness with cutting-edge hardware, responsive software,
and best-in-class content that transforms any room into a complete
home gym. For the first time, the essential components of a great
studio workout – variety, personalization, and community – are
brought to the most convenient place: the home. MIRROR was founded
by Brynn Putnam, creator of Refine Method, named “New York’s
Smartest Workout.” MIRROR is headquartered in New York City.
https://mirror.co.
Forward-looking Statements
This press release contains “forward-looking statements,” which
are statements related to future, not past, events. These
statements often address our future business and financial
performance and expected results and are based on our current
expectations. Actual results and the timing of events could differ
materially from those anticipated in the forward-looking statements
as a result of risks and uncertainties we face. For example, our
limited operating experience and limited MIRROR brand recognition
in new international markets and new product categories may limit
our expansion and cause our business and growth to suffer, we may
not realize the potential benefits and synergies sought with the
acquisition of MIRROR, and we may not be able to grow the MIRROR
business and have it achieve profitability. Other risks and
uncertainties are included in our most recent reports on Form 10-K
and Form 10-Q, which we file with the SEC. All forward-looking
statements speak only as of the date of this press release and we
do not plan publicly to update these statements to reflect
subsequent events or circumstances, except as may be required by
law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211007005114/en/
Media: lululemon Meghan Chisholm mchisholm@lululemon.com
312.856.5758
Edelman Maryann Nasello Maryann.nasello@edelman.com
1-416-559-4481
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