-- JetBlue Sets Ambitious and Comprehensive
Environmental Social Governance (ESG) Targets, Focuses on Achieving
Net Zero Carbon Emissions by 2040, Expanding Usage of Sustainable
Aviation Fuels (SAF), Increasing Representation in Leadership and
Robust ESG Governance --
-- As part of its annual GreenUp® Environmental
Campaign, JetBlue is Encouraging Customers and Crewmembers to
Lessen their Individual Impact and Participate in the Great Global
Clean Up in Partnership with EARTHDAY.ORG --
JetBlue (Nasdaq: JBLU) today announced an ambitious and
comprehensive set of short and medium term ESG targets to achieve
net zero carbon emissions for its airline operations by 2040,
increase usage of renewable energy, significantly increase diverse
representation in its leadership ranks, hold business partners
accountable for sustainable business practices, and more. This
Earth Month, JetBlue is accelerating its commitment to take
critical and measurable steps toward reducing its contribution to
climate change.
JetBlue views robust oversight of key ESG issues as good for
business and in generating long-term value, and recognizes that
customers expect clean, efficient, and affordable travel. That’s
why JetBlue is helping lead the path in sustainable aviation. In
2020, JetBlue became the first U.S. airline to achieve carbon
neutrality for all domestic flying, today primarily through carbon
offsets while the industry builds up lower-carbon technologies to
reduce direct emissions.
“Our vision is to lead the way to a lower-carbon future for
aviation. To get there, we are focused on innovations that offer
meaningful reductions in emissions – and are setting clear targets
along the way,” said Joanna Geraghty, president and chief
operating officer, JetBlue. “We’re facing climate change head
on and are seeking opportunities to reduce natural resource
consumption, such as increasing use of renewable energy and
minimizing waste produced.”
While ESG is part of JetBlue’s business strategy, programs
encouraging individuals to lessen their environmental impact remain
a pillar of JetBlue For Good, the airline’s platform for social
impact and corporate responsibility. Each April, JetBlue hosts its
annual GreenUp campaign dedicated to bettering the communities it
serves and help create a cleaner earth for future generations. This
Earth Month, JetBlue is partnering with EARTHDAY.ORG, whose mission
is to diversify, educate and activate the environmental movement
worldwide, for the Great Global Cleanup highlighting volunteer
opportunities throughout the airline’s network.
JetBlue Launches New ESG Targets
Environmental
Carbon neutrality is just one way JetBlue is preparing for a
changing climate and ensuring a more sustainable business for its
crewmembers, customers, shareholders and communities. JetBlue’s
carbon reduction efforts focuses on decreasing emissions through
fuel-efficient operations, aircraft, and usage of sustainable
aviation fuels. JetBlue is setting clear targets to chart a path
toward net zero.
Reduce emissions with carbon offsets:
- Achieve net zero carbon emissions by 2040, including carbon
offsets
Reduce direct emissions:
- Decrease aircraft emissions 25 percent per available seat mile
(ASM) by 2030 from 2015 levels, excluding offsets
Increase usage of sustainable energy:
- Convert 10 percent of total jet fuel to be from blended
sustainable aviation fuel (SAF) by 2030
- Convert 40 percent of three main ground service equipment
vehicle types to electric by 2025 and 50 percent by 2030
Reduce waste:
- Eliminate single use plastics within service ware where
possible. Where not possible, ensure plastic is recyclable
- Maintain at least an 80 percent recycling rate for audited
domestic flights
Social
Crewmember feedback and societal demands were part of the
impetus for JetBlue to reexamine its relationships with
crewmembers, business partners, customers, and the communities it
serves. This included an evolution of its diversity, equity and
inclusion (DEI) strategy, which now concentrates on three areas:
people, sourcing and brand.
This year JetBlue’s senior leaders tied to their 2021-2023
long-term incentive plan (LTIP) compensation to key ESG metrics. An
ESG Index was developed that measures leadership payouts based on
percent reduction in company emissions per ASM, volume of
sustainable aviation fuel used, spend toward underrepresented
business partners, long-term efforts to engage and work with
minority and women owned businesses (MWBE), and a more diverse
slate of officers and directors.
“JetBlue’s reinforced DEI strategy includes an increased
investment in crewmembers’ development, retention and growth,
focusing on a more inclusive workplace that drives better
decision-making and innovation, said Robin Hayes, chief
executive officer, JetBlue. “We’re mobilizing our senior
leadership team to create a more equitable workplace that better
reflects the diverse communities we serve in all aspects of our
airline. To ensure our success and strengthen shareholder value,
ESG metrics will be tied to compensation and goals for JetBlue’s
officers and directors.”
Leadership diversity:
- Double race and ethnic minority representation at the officer
and director level, from 12.5 percent today to 25 percent by the
end of 2025.
- Increase representation of women at the officer and director
level, from 32 percent today to 40 percent by the end of 2025.
Business partner engagement:
- Engage with 80 percent of top active business partners by spend
on ESG principles within JetBlue’s Business Partner Code of Conduct
by 2023
Governance
Oversight of material ESG risks and opportunities at JetBlue
starts with its board of directors. In 2020, JetBlue’s board
established a dedicated ESG subcommittee to manage and address key
environmental and social issues, including identifying, monitoring,
and mitigating climate-related risks and opportunities.
Board ESG Oversight:
- An ESG subcommittee of the Board, consisting of at least 3
members, meets 3 times a year by 2021
- Board-level accountability and areas of ESG oversight published
by 2021
Board ESG Fluency:
- Integrate ESG and DEI into Board member selection process by
2021
Executive Compensation:
- Establish ESG goals tied to senior leadership compensation by
2021
JetBlue For Good’s Annual GreenUp Initiative Partners with
EARTHDAY.ORG:
From April 1 – 30, 2021, customers and crewmembers are
encouraged to visit jetbluegreenup.com, where they can enter the
GreenUp sweepstakes (a.) for a chance to win a variety of
carbon-neutral JetBlue prizes including one pair of roundtrip Mint
tickets, JetBlue Vacations packages or JetBlue flight certificates.
All carbon emissions for air travel awarded will be offset by
JetBlue. Participants can receive additional entries in the
sweepstakes by reviewing eco-friendly fun facts at
jetbluegreenup.com and signing up for the EARTHDAY.ORG newsletter
or participating in EARTHDAY.ORG’s Great Global Clean Up.
“Plastics and other pollution are destroying our communities,
our drinking water systems, and our oceans, said Kathleen Rogers,
EARTHDAY.ORG President. “Whether it’s
a lot or a little, every piece of plastic and other waste materials
that we remove from our beaches, our rivers, our hiking trails, and
our parks makes a difference. Thank you to JetBlue for joining our
efforts to restore our natural and urban landscapes.”
“We’re focused on reducing our environmental impact all year
long. Earth Month serves as a great reminder that we can all lessen
our individual impact, whether it’s preserving local natural spaces
or participating in a global clean-up event. Our annual GreenUp
campaign is one way we’re encouraging our customers and crewmembers
to take steps in their daily lives, while we as an airline work on
our own footprint,” continued Geraghty.
About JetBlue Airways
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San
Juan. JetBlue carries customers across the U.S, Caribbean, and
Latin America. For more information, visit jetblue.com.
a.)
Official Rules: NO PURCHASE NECESSARY.
Sweepstakes ends at 11:59 PM ET on 4/30/21. Void where prohibited,
taxed or restricted by law. Sponsor: JetBlue Airways Corporation,
located at 27-01 Queens Plaza North, Long Island City, New York
11101.
Customers: Open to legal residents of the
50 United States, the District of Columbia and Puerto Rico who are
18 years of age or older. Void in the U.S. Virgin Islands and other
U.S. territories and possessions. Subject to complete Official
Rules.
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Media Contact JetBlue Corporate Communications Tel: +1
718 709 3089 corpcomm@jetblue.com
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