Extreme to Drive Engaging Fan Experiences at MLB All-Star Game and Events
July 07 2023 - 7:05AM
Business Wire
Extreme Wi-Fi 6 and Analytics Solutions to
Drive Fan Engagement, Streamline Venue Operations at Seattle’s
T-Mobile Park and Lumen Field Throughout MLB All-Star Week
Events
Extreme Networks™, Inc. (Nasdaq: EXTR), a leader in cloud
networking, today announced that it is an Official Partner of Major
League Baseball All-Star Week happening July 7-11 in Seattle,
Washington. Extreme Wi-Fi 6 solutions will power next-generation
in-stadium fan experiences at both Lumen Field and T-Mobile Park,
and ExtremeAnalytics will enable league officials to gather and
leverage real-time network insights to drive better decisions
around venue operations, such as redirecting the flow of foot
traffic based on device density or repositioning staff based on
current demands.
MLB will rely on a combined total of 2,201 Wi-Fi 6 access points
across Lumen Field and T-Mobile Park to deliver an incredible
experience for everyone attending All-Star Week. The network will
support:
- Thousands of fan devices.
- IoT devices like IPTVs and a new 10,000 square ft. LED system
which enables real-time updates to digital signage and digital
menus.
- Cashless transactions on over 1,200 POS machines.
- The MLB All-Star Experience Pass App at Capital One PLAY BALL
PARK.
- Connectivity for fans across the Lumen Field Event Center,
which includes WAMU Theater as well as several restaurants and
retail spaces.
Specifically for All-Star Week, Extreme and MLB worked together
to add Wi-Fi coverage managed through ExtremeCloud™ IQ at the
entrances to PLAY BALL PARK at Lumen Field, enabling better
connectivity in the fan festival and expanding bandwidth for fans
who need to download the Experience Pass app or mobile tickets.
In addition to powering the event network, Extreme will host and
sponsor several activities as a part of All-Star Week, including a
free Legends for Youth softball and baseball clinic at Mount
Rainier High School, the MLB Arcade – powered by Extreme Networks –
within PLAY BALL PARK, and a CIO Technology Summit. For fans that
want more information about connecting to the Wi-Fi, Extreme Wi-Fi
Coaches will be onsite during the All-Star Game presented by
Mastercard, the SiriusXM All-Star Futures Game, the Celebrity
Softball Game presented by Corona and the T-Mobile Home Run
Derby.
Executive Perspectives
Kari Escobedo, SVP Information Technology, Seattle
Mariners
“MLB has been at the forefront of using technology to improve
the game and the way fans experience the game and the ballpark. We
just completed a significant upgrade with Extreme in half the time
it would take with traditional vendors. This has enabled us to roll
out new guest features like digital signage for easier park
navigation and mobile concessions ordering. And now that we’re
beginning to use analytics, we can get smarter about the ways we
plan future upgrades and partnerships so we can continue providing
better experiences every time fans return to see their favorite
teams play in Seattle.”
Wes Durow, Chief Marketing Officer, Extreme Networks
“The network is the connective tissue supporting nearly every
digital experience across MLB All-Star Week. High-performance,
customer-facing connectivity has become table stakes in every
industry, but with powerful analytics that enable organizations to
make data-driven decisions based on user preferences, we can take
it a step further to continuously improve services, from the
ballpark applications fans rely on to navigate the stadium to
online testing in school districts or virtual family visits for
patients in hospitals. By enabling our customers to find new ways
to apply our solutions to their organization’s goals, we can help
them drive better outcomes for their end users, including MLB
fans.”
Did You Know?
- Extreme is the Official Wi-Fi Solutions Provider of MLB,
delivering in-stadium Wi-Fi and Wi-Fi analytics in 15 MLB ballparks
as well as Wi-Fi connectivity in bullpens, dugouts and press boxes
in all 30 MLB stadiums.
- Extreme is the Official Wi-Fi Solutions Provider and Official
Wi-Fi Analytics Provider of the NFL and has deployed Wi-Fi and/or
analytics for 26 teams, including the Seattle Seahawks.
- Extreme is a trusted provider of venue solutions, delivering
high-performance Wi-Fi and analytics to leagues including Minor
League Baseball, the NFL, the NHL, NASCAR, Manchester United and
Liverpool FC.
About Extreme Networks
Extreme Networks, Inc. (EXTR) is a leader in cloud networking
focused on delivering services that connect devices, applications,
and people in new ways. We push the boundaries of technology
leveraging the powers of machine learning, artificial intelligence,
analytics, and automation. 50,000 customers globally trust our
end-to-end, cloud-driven networking solutions and rely on our
top-rated services and support to accelerate their digital
transformation efforts and deliver progress like never before. For
more information, visit Extreme's website at
https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube,
Twitter, Facebook or Instagram.
Extreme Networks, ExtremeCloud and the Extreme Networks logo are
trademarks or registered trademarks of Extreme Networks, Inc. in
the United States and other countries. Other trademarks shown
herein are the property of their respective owners.
Major League Baseball trademarks and copyrights are used with
the permission of Major League Baseball. Visit MLB.com.
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Blair Donald (603) 952-5662 PR@extremenetworks.com
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