Nissan thrills with an incredible vehicle
line-up and two exciting partnerships for the 2024 season
- The Nissan Heisman House welcomes 2005 Heisman winner Reggie
Bush
- Nissan is an official activation partner of EA SPORTS for the
inaugural College Football 25 competition
- 5 all-new spots showcasing Nissan’s award-winning line-up
- Ads begin airing August 29 on ESPN and continue across ABC,
CBS, NBC and FOX; also broadcast across all socials and online at
www.nissanusa.com/heisman-house.html
The Nissan Heisman House enters its 14th season as football’s
most sought-after fraternity with the debut of Reggie Bush and a
partnership with EA SPORTS College Football 25.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240827850920/en/
The Nissan Heisman House enters its 14th
season as football’s most sought-after fraternity with the debut of
Reggie Bush and a partnership with EA SPORTS College Football 25.
Nissan welcomes Reggie into the Heisman House after much fan
anticipation. The iconic football star is making his Heisman return
in style with a series of new commercial spots. (Photo: Business
Wire)
Nissan welcomes Reggie into the Heisman House after much fan
anticipation. The iconic football star is making his Heisman return
in style with a series of new commercial spots.
After a long 11-year hiatus, EA SPORTS College Football 25 is
back. Nissan is excited to collaborate with EA SPORTS as an
official activation partner for the inaugural College Football 25
Nissan Heisman House Challenge. Launching in late October, players
will be able to register for the chance to showcase their skills
and compete virtually to win an all-new 2025 Nissan Kicks1 and an
honorary key2 to the Heisman House. The Tournament will also bring
to life the grand prize-winning Nissan Kicks as it drives around on
the stadium’s digital banners and Jumbotron. Fans can tune in to
watch the Live Finals of the College Football 25 Heisman House
Challenge on EA SPORTS Twitch and YouTube live streams in early
December.
KICKIN’ off the season with a thrilling line-up
The new ad campaign showcases some of Nissan's most exciting
vehicles: all-new 2025 Nissan Kicks, 2024 Nissan Z Heritage
Edition, 2025 Nissan Rogue, 2024 Nissan ARIYA, 2024 Nissan
Pathfinder Rock Creek and 2025 Nissan Frontier PRO-4X.
“Heisman House is more than just a campaign; it's become a part
of culture, woven into the fabric of people's hearts, and something
they eagerly anticipate each year," said Marisstella Marinkovic,
Nissan U.S. vice president and chief marketing officer. “This year
is extra special as we welcome Reggie Bush to the house and other
Heisman greats alongside our award-winning Nissan lineup. I promise
you all the laughs and special moments Heisman House is known
for.”
New faces at the Heisman House
A place for Heisman Trophy winners to come together, Nissan also
welcomes the 2024 NFL No. 2 overall pick and former LSU senior
quarterback Jayden Daniels – the 2023 Heisman Trophy winner – to
the house. Daniels joins a legacy of former Heisman Trophy winners
including Baker Mayfield, Robert Griffin III (“RGIII”), Mark
Ingram, Tim Tebow, Desmond Howard, Billy Sims and Steve
Spurrier.
Fasten your seatbelts for a look inside the House
This year's Heisman House campaign includes five spots that will
launch starting August 29 and will run throughout the college
football season on ESPN and continue across ABC, CBS, NBC and FOX.
It will also be broadcast across all socials and online at
www.nissanusa.com/heisman-house.html.
- “Genuine Alligator” – Coach Steve Spurrier shows up to
the Nissan Heisman House sporting a fancy new pair of cowboy boots
that have Tim Tebow worrying about his friend Albert, the Florida
Gator mascot.
- “Frozen in Time” – While RGIII gives the newest Heisman,
Jayden Daniels, a tour of the Nissan Heisman House they find Reggie
Bush frozen in the Cryotherapy Room. How long has he been in there
for?
Heisman House touches down on college campuses
nationwide
The Nissan Heisman House Tour is back, giving college football
fans the chance to live it up like a Heisman winner. The tour will
travel to campuses across the U.S. where fans can meet Heisman
legends and pose with the renowned trophy.
- September 21: The University of Michigan
- September 28: The University of Alabama
- October 12: The University of Oregon
- October 26: The Ohio State University
- November 9: The University of Notre Dame
- November 23: The University of Oklahoma
- November 30: Louisiana State University
Ready? See the spots now
Airing beginning August 29
Airing beginning September 19
Airing beginning October 10
Airing beginning October 31
Airing beginning November 21
About Nissan
For more information about our products, services and commitment
to sustainable mobility, visit nissanusa.com. You can also follow
us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our
latest videos on YouTube.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers. In fiscal year 2024, EA posted GAAP
net revenue of approximately $7.6 billion. Headquartered in Redwood
City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality brands such as EA SPORTS FC, Battlefield,
Apex Legends, The Sims, EA SPORTS Madden NFL, Need for Speed,
Titanfall, Plants vs. Zombies and EA SPORTS F1®. More information
about EA is available at www.ea.com/news. EA, EA SPORTS, EA SPORTS
FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall,
and Plants vs. Zombies are trademarks of Electronic Arts Inc. John
Madden, NFL, FIFA and F1 are the property of their respective
owners and used with permission.
About the Heisman Trophy Trust
The Heisman Trophy Trust’s mission is to grow the legacy and
preserve the integrity of the Heisman Memorial Trophy, which is
annually awarded to the outstanding college football player in the
United States, whose performance epitomizes great ability combined
with diligence, perseverance, and hard work. Beyond awarding the
trophy, the Trust has a charitable mission to support and fund both
youth development programs in underserved communities and the
Heisman high school scholarship program which recognizes
community-minded scholar athletes. Additionally, the Trust annually
presents the Heisman Humanitarian Award to outstanding individuals
in the sports world who further the Heisman vision. Our goal is to
harness the power of the Heisman Trophy’s legacy of athletic
excellence to positively impact our nation’s youth and provide more
equitable opportunities for underserved communities. For more
information visit www.Heisman.com.
1. Prize is a 2025 Nissan KICKS Intelligent All-Wheel Drive with
Premium Package. MSRP $31,020. Prize also includes an
Accessories/Technology Allowance of $3,980. Total MSRP not to
exceed $35,000.
2. The honorary Heisman House key is a replica for commemorative
purposes only, with an approximate retail value of $100.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240827850920/en/
Media Contact: Lloryn Love-Carter Corporate
Communications (615) 604-4326 Lloryn.Love-Carter@nissan-usa.com Mya
Gentile Corporate Communications (615) 961-0768
Mya.Gentile@nissan-usa.com
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