DAVIDsTEA Expands Subscription Program to Meet New Demand
October 21 2021 - 8:00AM
DAVIDsTEA Inc. (Nasdaq:DTEA), a leading tea merchant in North
America, is pleased to announce the expansion of its Tea Tasting
Club, the brand’s popular subscription program. Customers from
across North America can now choose from four different themes
online now at davidstea.com.
A first for the brand, DAVIDsTEA launched its original
subscription program in spring of 2021. Featuring a selection of
hand-picked teas, the Tea Tasting Club aims to help tea drinkers
discover new DAVIDsTEA flavours. It also provides exclusive access
to tea blends not yet available to the general public, and first
access to new DAVIDsTEA blends before they are launched. The Tea
Tasting Club also connects the tea community through a members-only
Facebook group. The subscription also features access to exclusive
content via an eco-friendly digital booklet and, starting in 2022,
will be shipped exclusively in a compostable mailer. Each
instalment boasts a value of over $50 and can be purchased for $35,
shipping included.
Building on the success of the original “David’s Picks”
subscription program, and reflecting the feedback from customers
seeking customization options, DAVIDsTEA is now launching three
additional varieties to its subscription assortment:
Organic, featuring all certified organic
loose-leaf tea; Caffeine-Free, perfect for the
whole family; and Garden to Cup, highlighting the
best of the best in traditional, single-origin teas.
“We wanted to offer a subscription program with options for
absolutely everyone. In addition to our four subscription
varieties, we have also identified two new ways to bring tea
discovery to your home,” said Sarah Segal, Chief Executive Officer
and Chief Brand Officer, DAVIDsTEA. “With the Pay-As-You-Go
Subscription, customers receive a mailer every three months, and
with our generous One-Year Subscription, we offer a full year of
seasonal mailings for a one-time charge—perfect for gifting this
holiday season,” she added.
Join the brand’s free loyalty program, Frequent Steeper™, to
choose one, two, or all four subscription editions, available
online at davidstea.com for Canadian and U.S. customers.
Discover Our Holiday Subscription
Options
- David’s Picks: Celebrate the most wonderful
time of the year with festive blends our team swears by.
- Caffeine-Free: The holiday highs ain’t got
nothing on you. These relaxing and soothing teas are all you need
to lull yourself to sleep.
- Organic: Sip on the healing benefits of tea
made from natural and organic ingredients. After all, ‘tis the
season for overindulging.
- Garden to Cup: Discover a premium line of
single-origin teas selected exclusively by our tea experts.
Follow DAVIDsTEA on Instagram (@davidstea), Facebook
(@davidstea), and on TikTok (@davidstea_official) to join in on the
holiday fun—but don’t worry, no spoilers!
About DAVIDsTEA
DAVIDsTEA offers a specialty branded selection of high-quality
loose-leaf teas, pre-packaged teas, tea sachets, tea-related
accessories and gifts through its e-commerce platform at
www.davidstea.com, the Amazon Marketplace, its wholesale customers
which include over 3,300 grocery stores and pharmacies, and 18
company-owned stores across Canada. It offers primarily proprietary
tea blends that are exclusive to the Company, as well as
traditional single-origin teas and herbs. The team’s passion for
and knowledge of tea permeates the Company’s culture and is rooted
in an excitement to explore the taste, health and lifestyle
elements of tea. With a focus on innovative flavours,
wellness-driven ingredients and organic tea, the Company launches
seasonally driven “collections” with a mission of making tea fun
and accessible to all. The Company is headquartered in Montréal,
Canada.
For more information or media requests, please
contact:
Sarah Vincent, Public Relations and Partnerships Specialist,
DAVIDsTEApr@davidstea.com
Lyla Radmanovich, PELICAN PR514-845-8763media@rppelican.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cceef8c7-6cb0-402f-8037-261efddd7b30
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