Multi-year Program Opens Eligibility to Small
Businesses Owned by Black, Indigenous and People of Color
Comcast Corporation (NASDAQ: CMCSA) today announced the first
round of Comcast RISE award recipients —over 700 businesses will
receive consulting, media and creative production services from
Effectv, the advertising sales division of Comcast Cable, or
technology upgrades from Comcast Business, based on the specific
needs. Recipients in 285 cities in 29 states include a diverse
roster of small business from restaurants and salons, to
professional services and retail shops. In addition, 3,300 small
businesses have already signed up to receive the Comcast RISE
monthly newsletter, which will offer free marketing insights and
resources.
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the full release here:
https://www.businesswire.com/news/home/20201125005395/en/
Today, the next phase of Comcast RISE,
the multi-year, multi-faceted initiative launched in October to
help strengthen small businesses hard hit by COVID-19, opens up
eligibility to include Black, Indigenous, and People of Color
(BIPOC)-owned, small businesses. (Photo: Business Wire)
Today, the next phase of Comcast RISE, the multi-year,
multi-faceted initiative launched in October to help strengthen
small businesses hard hit by COVID-19, opens up eligibility to
include Black, Indigenous, and People of Color (BIPOC)-owned, small
businesses. They can apply at www.ComcastRISE.com.
“2020 has been a challenge. We literally could not create
anything new, because we couldn't get our suppliers to make it.
This has drastically slowed down the opening of our store, COOL
Creative, which was slated to open in the spring,” said Johanne
Pradel Wilson of Hollywood, Florida. “We're thankful that we now
have the opportunity to promote the store through TV advertising
from Effectv, so we can let people know that COOL Creative is here
and open for business.”
“I decided to open my ice cream shop, MyKings Ice Cream, on
March 1, which was about 15 days before the world pandemic hit. It
has been hard to staff, and I just want the shop to fully function.
In order to do that, we need help with our website, payroll system
and other tools to help make the business succeed. I know ice
cream, not technology,” said Le’Day Grant of Denver, Colorado. “I
am looking forward to partnering with Comcast Business and to
receiving our technology makeover, as it will set MyKings Ice Cream
up to succeed and grow.”
The first phase of Comcast RISE, which stands for
“Representation, Investment, Strength and Empowerment,” focused on
U.S. Black-owned, small businesses, those hit hardest by the
pandemic according to a recent study from the National Bureau of
Economic Research. Comcast RISE brings together two of the
company’s brands —Comcast Business and Effectv, both with expertise
in the small business space — to empower business owners with the
expertise and resources needed to navigate the economic effects of
the pandemic.
“We created Comcast RISE to partner with small businesses and
give them access to tools to help them survive the pandemic and
thrive. As we’ve gone through the selection process, it’s been so
powerful to hear these business owners’ stories and see the
tangible ways that we can help grow their businesses and impact
their communities,” said Teresa Ward-Maupin, SVP for Digital and
Customer Experience at Comcast Business. “I could not be more
pleased to open this program to the entire BIPOC community and
continue this positive momentum.”
“Fueling the success of small businesses is what our business is
all about. We partner with them to better understand their needs
and what we can do to help them grow. Our success is their
success,” said James Lavallee, Vice President, Sales Marketing,
Effectv. “That’s why, at a time when so many in our small business
communities are struggling, it’s incredibly humbling to be able to
give back and share our knowledge and resources with those hardest
by the pandemic. We want to help our partners and communities
rise.”
Comcast RISE consists of the following main components:
- A media and technology resources program: This pillar
combines Effectv’s renowned media platform and marketing expertise,
its award-winning creative agency, Mnemonic, and state-of-the-art
technical support from Comcast Business to help small businesses
foster and elevate growth. Recipients will receive help with their
marketing, media campaigns and creation of 30-second commercials,
as well as equipment and technology upgrades, including:
- Consulting: Advertising and marketing consultations with
local Effectv marketing, research and creative teams to gain
insights on how to grow your business.
- Media: A linear TV media campaign to run over a 90-day
period.
- Creative Production: Turnkey :30 TV commercial
production for their businesses.
- Technology Makeovers: Computer equipment and Internet,
Voice and Cybersecurity services for up to a 12-month period.
(Taxes and other fees may still apply for tech makeover
services.)
- Business resources to help with curated content: Comcast
has launched the Comcast RISE destination complete with aggregated
small business news, tips, insights and more on the X1 platform.
The destination is designed to help businesses grow by empowering
them through education, inspiration and entertainment. Just say
“Comcast RISE” into the X1 voice remote.
- Grants: In early 2021, Comcast will be awarding grants
of up to $10,000 each for U.S.-based small and diverse businesses
that have been in operations for three to five years.
Comcast RISE is part of a larger $100 million Diversity, Equity
and Inclusion initiative that Comcast launched this summer. In
June, Comcast NBCUniversal announced the development of a
comprehensive, multiyear plan to allocate $75 million in cash and
$25 million in media over the next three years to fight injustice
and inequality against any race, ethnicity, gender identity, sexual
orientation or ability.
Visit www.ComcastRISE.com to apply, for more information and the
latest updates.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company with three primary businesses: Comcast Cable,
NBCUniversal, and Sky. Comcast Cable is one of the United States’
largest high-speed internet, video, and phone providers to
residential customers under the Xfinity brand, and also provides
these services to businesses. It also provides wireless and
security and automation services to residential customers under the
Xfinity brand. NBCUniversal is global and operates news,
entertainment and sports cable networks, the NBC and Telemundo
broadcast networks, television production operations, television
station groups, Universal Pictures, and Universal Parks and
Resorts. Sky is one of Europe's leading media and entertainment
companies, connecting customers to a broad range of video content
through its pay television services. It also provides
communications services, including residential high-speed internet,
phone, and wireless services. Sky operates the Sky News broadcast
network and sports and entertainment networks, produces original
content, and has exclusive content rights. Visit
www.comcastcorporation.com for more information.
About Comcast Business
About Comcast Business Comcast Business offers Ethernet,
Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help
organizations of all sizes transform their business. Powered by an
advanced network, and backed by 24/7 customer support, Comcast
Business is one of the largest contributors to the growth of
Comcast Cable. Comcast Business is the nation’s largest cable
provider to small and mid-size businesses and has emerged as a
force in the Enterprise market; recognized over the last two years
by leading industry associations as one of the fastest growing
providers of Ethernet services. For more information, call 866-
429-3085. Follow on Twitter @ComcastBusiness and on other social
media networks at http://business.comcast.com/social.
About Effectv
Effectv, the advertising sales division of Comcast Cable, helps
local, regional and national advertisers use the best of digital
with the power of TV to grow their business. It provides
multi-screen marketing solutions to make advertising campaigns more
effective and easier to execute. Headquartered in New York with
offices throughout the country, Effectv has a presence in 66
markets with nearly 35 million owned and represented subscribers.
For more information, visit www.effectv.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201125005395/en/
Meredith Fitzgerald, 215-970-8504
Meredith_fitzgerald@comcast.com
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