Brera Holdings partners with 7 Sport Agency for international sponsorship deals
May 10 2023 - 8:50AM
Brera Holdings PLC (“Brera” or the “Company”, Nasdaq: BREA)
announced that it has signed a partnership agreement with 7 Sport
Agency, an international consultancy focused on sports marketing,
designed to create international sponsorships. Through this
agreement, 7 Sport Agency will become the Company's commercial
consultant and will actively support the sponsorship marketing of
Brera’s global portfolio of emerging sports clubs.
The partnership’s goal will be to connect Brera FC and sponsors
through the creation of global opportunities. There will be a
particular focus on bringing Brera’s well-recognized “Made In
Italy” brand to Southeast Asia, in order to combine the innovative
Brera business model with original commercial initiatives and
ideas, including Brera FC’s social impact football brand.
The sponsorship methods and the proposals aimed at international
companies will have at their core the iconic “Brera” brand, due to
a significantly growing reputation following the recent listing of
Brera on Nasdaq, and as evidenced by a February 2023 SWG survey
recognizing Brera FC as “The Third Team of Milan” once again, only
behind the billion-dollar-plus clubs AC Milan and Inter Milan.
“The connection between brand and club is a key step in any
sponsorship project, and sport, especially football, must transmit
positive values as it has an important social role that can be
enhanced through sponsors and partners,” said Brera Founder and
Chief Strategy Officer Alessandro Aleotti. “This connection
is key in minor leagues where the chances of highlighting a team's
identity is greater in this less-crowded space,” Aleotti
continued.
“We are enthusiastic and ready to give our best for this new
partnership with Brera: we joined this project convinced of the
potential of the Brera FC legacy,” said Alessandro Lo Presti, CEO
of 7 Sport Agency. “We share a common vision that we want to pursue
together, not only through the sales of sponsorship packages, but
above all through a project that aims to attract partners and
sponsors with a strong sense of identification with the positive
values of sport,” concluded Lo Presti.
“Through the partnership with 7 Sport Agency we will pave the
way for our international commercialization, along with our
worldwide sports operations,” said Sergio Scalpelli, CEO of Brera.
“Together with 7 Sport Agency, we are convinced that we can
identify innovative opportunities, both on a global and a local
level, by deeply understanding all the countries and regions of the
world we operate in,” Scalpelli added.
7 Sports Agency website
ABOUT BRERA HOLDINGS PLC: Brera Holdings PLC is
a Nasdaq-listed (Stock Ticker: BREA) Irish holding company focused
on expanding social impact football (American soccer) by developing
a global portfolio of emerging football and sports clubs with
increased opportunities to earn tournament prizes, gain
sponsorships, and provide other professional football- and
sports-related consulting services. The Company seeks to build on
the legacy and brand of Brera FC, the first football club that was
acquired by the Company in 2022. Brera FC, known as “The Third Team
of Milan,” is an amateur football association which has been
building an alternative football legacy since its founding in 2000.
In March 2023, the Company expanded to Africa with the
establishment of Brera Tchumene, a team admitted to the Second
Division Championship in Mozambique, a country of nearly 32 million
people. In April 2023, the Company completed its 90%-acquisition of
the European first division football team Fudbalski Klub Akademija
Pandev in North Macedonia, a country which has the right to
participate in two major UEFA competitions.The Company is focused
on bottom-up value creation from sports clubs and talent outside
mainstream markets, innovation-powered business growth, and
socially-impactful outcomes. See www.breraholdings.com
ABOUT 7 SPORT AGENCY SRL:7 Sport Agency SRL is
a San Marino-based company with 10 years’ experience in setting up
innovative sponsorship formats. The Company has provided
tailor-made services to over 100 clients in Italian football’s
Serie A and Serie B, in basketball, rugby, tennis and motor sports.
It also manages a network of sports websites, with an overall
audience of 40 million users per month, generating a continuous fan
experience through advertising displays and dedicated
content. See www.7sportagency.com
Cautionary Note Regarding Forward-Looking
StatementsThis press release contains forward-looking
statements that are subject to various risks and uncertainties.
Such statements include statements regarding the Company’s ability
to grow its business and other statements that are not historical
facts, including statements which may be accompanied by the words
“intends,” “may,” “will,” “plans,” “expects,” “anticipates,”
“projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,”
“potential” or similar words. Actual results could differ
materially from those described in these forward-looking statements
due to a number of factors, including without limitation, the
Company’s ability to continue as a going concern, the popularity
and/or competitive success of the Company’s acquired football
teams, the Company’s ability to attract players and staff for
acquired clubs, unsuccessful acquisitions or other strategic
transactions, the possibility of a decline in the popularity of
football, the Company’s ability to expand its fanbase, sponsors and
commercial partners, general economic conditions, and other risk
factors detailed in the Company’s filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company does not
undertake any responsibility to update such forward-looking
statements except in accordance with applicable law.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR RELATIONS
Outside Italy: Daniel McClory, Executive
Chairman Brera Holdings PLC dan@breraholdings.com
In Italy: Sergio Scalpelli, CEO Brera Holdings
PLC sergio@breraholdings.com
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