SYDNEY, Dec. 1, 2024
/PRNewswire/ -- Booking.com's annual Travel Predictions
research* reveals how Australian travellers are 'rewriting the
playbook' in 2025 by defying the rules of conventional getaways and
as a result, forging new connections with themselves, their loved
ones, those they meet along the way, as well as the destinations
they visit.
Some of the trends for the year ahead include:
- Noctourism – Travellers will be focused on
building connections with the universe as they ditch the daylight
crowds for midnight magic. In 2025, nearly two-thirds (57%) of
Australian travellers are considering visiting dark sky
destinations with star bathing experiences (65%), star guides
(53%), once-in-a-lifetime cosmic events (59%), and constellation
tracking (49%) top of the stellar adventure list.
- AI = Alternative Itineraries – In 2025, we'll see
innovations being leveraged to help tourists meet the needs of the
destinations they hope to experience. Almost two-thirds (61%) of
Aussie travellers will use technology to make informed decisions
and find authentic experiences. AI-powered tools, like
Booking.com's AI Trip Planner, are set to play a pivotal role in
shaping these journeys, with 29% of Aussie travellers interested in
using AI to curate trips.
- Boyz II Zen – Male travellers are abandoning
popular expectations and 'bro culture' cliches to switch off from
the stresses of everyday life (24%), rest and rejuvenate (24%), in
pursuit of mental health benefits (20%) and personal growth (25%).
Building connections, both old and new, will be crucial with 11%
considering a men-only trip to tackle feelings of loneliness, more
than a quarter (29%) looking to make new friendships and 13%
looking to improve their relationship-building skills with friends
and family.
For more information about Booking.com's 2025 Travel
Predictions, please
visit https://www.booking.com/articles/travelpredictions2025.html
To download the Travel Predictions 2025 report visit HERE.
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's
mission is to make it easier for everyone to experience the world.
By investing in the technology that helps take the friction out of
travel, Booking.com's marketplace seamlessly connects millions of
travelers with memorable experiences every day. For more
information, follow @bookingcom on social media or visit
globalnews.booking.com.
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