CHARLESTON, S.C., Sept. 28, 2017 /PRNewswire/ -- Blackbaud
(NASDAQ: BLKB) today announced the results of a commissioned Total
Economic Impact™ (TEI) study1 conducted by Forrester
Consulting on behalf of Blackbaud, examining the return on
investment a higher education institution experienced by deploying
Blackbaud's smart cloud fundraising and relationship management
solution. Forrester found that over a three-year period, Raiser's
Edge NXT™ helped an institution achieve a 484 percent return
on investment, increase gift revenue of over $2.1 million primarily by fostering a 56 percent
growth in major gifts, and save time and resources through
efficiencies in gift officer research, scheduling and activity
logging.
Forrester took a comprehensive approach to evaluate the impact
that Raiser's Edge NXT had on a higher education institution.
Specifically, it interviewed Blackbaud subject matter experts,
Forrester analysts and an institution currently using Raiser's Edge
NXT, and constructed a financial model representative of the
interview using the TEI methodology. The objective of the framework
was to identify the cost, benefit, flexibility and risk factors
that affect the investment decision.
Forrester interviewed University of North
Texas (UNT), one of Texas'
largest universities with more than 1,000 full-time faculty
members, 37,000 students and 380,000 active constituents. UNT gift
officers and executives found its former system archaic, difficult
to navigate, time-consuming and frustrating, leading the University
to distrust the software and avoid using it. "Our old system was
very slow, and you had to use it from a computer—we all work off
our mobile devices nowadays—and there was a big gap in what was
needed for the front-line fundraiser; Raiser's Edge NXT filled that
gap," said Clint Shipp, executive
director of advancement services at UNT.
To address these challenges, UNT searched for an innovative
cloud solution that could help gift officers effectively foster
current and potential donors, enable executives to better track
team KPIs and view reports, improve productivity and reporting, and
seamlessly integrate with its existing systems and launch
immediately without an expensive and time-consuming data and
systems conversion. With Vice President of Advancement David Wolf championing the effort, UNT adopted
Blackbaud Raiser's Edge NXT.
After Deploying Raiser's Edge NXT, University of North Texas Experienced:
- Fostered new and repeat donors to give 56 percent more major
gifts than average, resulting in a three-year revenue lift
attributable to Raiser's Edge NXT of over $2.1 million.
- Increased personal visits by 20 percent, and phone and email
actions by 43 percent without any increase in development
staff—with UNT setting a new fundraising record in 2017 of over
$30 million raised with 24 percent
more major gifts than even at the height of its 2012 major giving
campaign.
- Avoided software and maintenance costs of $371,417 and recouped the cost of its investment
in Raiser's Edge NXT within six months of purchasing.
- Enabled UNT to recapture 6,411 hours of gift officer
productivity worth $180,814. Gift
officers reduced research time by 40 minutes per personal meeting
and 10 minutes per phone or email action, and saved 20 minutes for
scheduling per meeting. Staff also saved two hours per month
logging activity.
"Personal visits have really been on the rise, a lot of which I
attribute to our good systems in place; and because we now have the
right solution to help our gift officers know what to do at the
right time," added Shipp. "Gift officers are not wasting as much
time in the office — they are more active than I've ever seen
before."
"The ROI that Blackbaud Raiser's Edge NXT delivers for UNT goes
beyond its stellar financial results," said Tim Hill, president and general manager of
Blackbaud Higher Education Solutions. "Our innovation also provides
UNT's advancement team a consistent, cohesive user experience and
increases their productivity levels. We're honored to partner with
UNT in reaching its goals and fulfilling its mission."
Learn how University of North Texas
made 2017 its most successful fundraising year to date with
Raiser's Edge NXT by downloading the full study at
www.blackbaud.com/Forrester-Report-UofNorthTexas. Hosted by
Blackbaud, join UNT and guest Forrester on October 23 at 2 p.m. ET
to learn more about this story in webinar form.
This study is one of three recently announced by Blackbaud that
highlights the positive total economic impact of Raiser's Edge NXT
for customers, learn more at
www.blackbaud.com/nonprofit-resources/forrester-studies.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
world's leading cloud software company powering social good.
Serving the entire social good community—nonprofits, foundations,
corporations, education institutions, healthcare institutions and
individual change agents—Blackbaud connects and empowers
organizations to increase their impact through software, services,
expertise, and data intelligence. The Blackbaud portfolio is
tailored to the unique needs of vertical markets, with solutions
for fundraising and CRM, marketing, advocacy, peer-to-peer
fundraising, corporate social responsibility, school management,
ticketing, grantmaking, financial management, payment processing,
and analytics. Serving the industry for more than three decades,
Blackbaud is headquartered in Charleston,
South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information,
visit www.blackbaud.com.
Media Contact
Nicole
McGougan
Public
Relations
843.654.3307
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
1 The Total Economic Impact™ Of Raiser's Edge
NXT, a September 2017 commissioned
study conducted by Forrester Consulting on behalf of Blackbaud
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SOURCE Blackbaud, Inc.