UNION, N.J., Sept. 20, 2021 /PRNewswire/ -- Celebrating 25
years as the leading specialty baby retailer in North America, buybuy BABY® is saying 'welcome
to parenthood™' by expanding resources that help parents navigate
and develop their own parenting approach for what's best for their
baby. From practical advice by parents and pros to on-demand
digital content and educational opportunities, 'welcome to
parenthood' is rooted in the belief that every parent deserves to
feel supported as they navigate their unique parenting
journey through each milestone, big and small.
buybuy BABY's 'welcome to parenthood' supports the retailer's
mission to help parents cut through the clutter of information that
abounds while raising children, allowing them to focus on solutions
that meet their needs and develop unique parenting styles. The
expanded platform is a key component of parent company Bed Bath
& Beyond's strategy to transform the business by fostering
long-lasting relationships with customers throughout their
life.
"At the heart of our business, buybuy BABY is all about helping
parents every step of the way. For the past 25 years, buybuy BABY
has been committed to equipping parents with everything they need
to navigate the parenthood journey," says John Hartmann, Chief Operating Officer of Bed
Bath & Beyond and President of buybuy Baby. "As Bed Bath &
Beyond continues its broader transformation, we are eager to
invest, build and innovate to further grow the business. 'welcome
to parenthood' is not just a promise of support to our customers as
they join the community of parenthood, but the foundation of how we
are transforming our business."
This fall, 'welcome to parenthood' will take shape in-store and
online through educational resources, reimagined shopping
experiences, a revised registry, new digital offerings and a new
marketing campaign that will inspire customers to embrace every
aspect of parenthood, from celebrating the small wins to cherishing
the messy yet magical moments.
Through this expanded platform, parents will have access to a
wealth of resources, including:
- Parenting Pros – A curated team of seasoned parents
who are also professional pediatricians and therapists, who will
provide guidance and advice on parenting, baby's health &
wellness, and parents' self-care for every step of the way – from
pregnancy to the first 1,000 days. These experts will provide
industry advice and authentic content that truly welcomes buybuy
BABY customers to every stage and phase of parenthood with
confidence. The search for reliable information as a new parent can
be overwhelming, and the Parenting Pros make it easy to find the
answers on everything from pre-natal and registry planning and day
one with your newborn, to potty training and safety tips.
- The Village: Working alongside The Pros is The
Village, a carefully curated group of buybuy BABY parents who
represent a range of different parenting stages. The Village will
provide personal stories, real advice, and relatable content to
share support for those going through their similar parenthood
journeys.
- Digital Concierge Services: To be launched on both
the buybuy BABY website and mobile app, this virtual concierge
service will enable customers to chat directly with registry and
product experts to get questions answered on demand. These live
experts, available seven days a week, will help guide new parents
through the process of choosing those lesser-known "need-to-have"
items and building a registry that works perfectly for them.
- Live streaming / On Demand Content: Livestream
shopping was launched recently on buybuy BABY's Facebook and
Instagram channels to help parents celebrate, support and connect
with one another in an authentic and highly engaging conversation,
encouraging them to share real-time feedback, questions, and
experiences. buybuy BABY will further build these digital channels
to help demystify parenting by tackling key issues such as
childbirth, infant safe sleep and bedtime routines, designing a
safe and soothing nursery, car seat safety, toddler nutrition,
among other important topics.
- Virtual Education: In partnership with the Mommy
Mingle online educational community, buybuy BABY will host a
range of online classes and free webinars covering topics like
infant and child CPR, baby proofing, breastfeeding, activity ideas,
behavioral challenges and pregnancy loss, ensuring the brand is
there for customers no matter how difficult their journey.
- New and Exclusive Owned Brands: buybuy BABY also
wants to support parent entrepreneurs and will be introducing
customers to new parent-founded, buzzworthy brands. Keep an eye out
on our social channels and news sites for exciting new brands
coming to market.
'welcome to parenthood' is buybuy BABY's renewed promise to help
make the transition to parenthood as seamless as possible and
invites all customers into this new community—which is designed to
support parents with the guidance and advice that's best for both
them and baby.
buybuy BABY's renewed purpose is part of its parent, Bed Bath
& Beyond Inc., to transform the business around the customer as
a digital-first, omni-always retailer. The Company last year
introduced digital services such as Buy Online Pickup in Store and
Curbside Pickup, along with Same Day Delivery, and continues to
innovate to put digital purchases into the hands of buybuy BABY
customers even sooner.
About buybuy BABY
buybuy BABY is the leading specialty
baby products retailer in North
America, with a 25-year history of providing families with
trusted information and products they need to confidently navigate
the journey of parenthood—across every milestone, big and small.
The company sells a wide assortment of baby and toddler essentials,
as well as nursery furniture. buybuy BABY is a subsidiary of Bed
Bath & Beyond Inc. (NASDAQ: BBBY). For more information, visit
https://www.buybuybaby.com/ or
https://www.bedbathandbeyond.ca/.
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SOURCE buybuy BABY