AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends
January 31 2023 - 8:33AM
Business Wire
New data report analyzes 52 billion impressions
to reveal top ad creative concepts and variables to help drive
highest 2023 ROI
AppLovin (NASDAQ: APP), the leading growth platform for
developers, today released its first-ever Creative Trends Report
2023, unveiling the top performance-driven mobile ad trends for the
year. The data-driven report empowers mobile app developers and
marketers, across verticals, to drive better performing mobile ad
campaigns.
AppLovin’s in-house creative agency, SparkLabs, analyzed data
from 52.3 billion impressions, 22.4 clicks, and 267 million
installs, as well as tens of thousands of creatives in 2022. The
report examines the concepts and variables that produced the most
impact and highest ROI.
“Our goal with this report is to provide marketers and
developers insights and inspiration for achieving increased success
for mobile ad campaigns,” said Katie Jansen, CMO of AppLovin. “The
report is packed with proven performance-driven ad concepts that
have generated significant lift for their campaigns by capturing
the majority of ad spend.”
Key insights from the report include:
- Customization of a character, item or environment encourages
engagement, especially amongst match, merge, mid-core, arcade
and action titles.
- Dramatic story narratives, particularly when characters are
victims in perilous situations, allow players to become
invested in the game’s story, with strategy creatives 155% higher
than average.
- Voiceover messaging on top of visual content adds
dimensionality and works best with genres that rely heavily on
showing gameplay footage. In 2022, computer generated voices took
almost a 30% share of all top creatives.
- Real-time feedback creates better connections with
users, as nearly 50% of all top-performing creatives
incorporate mechanics giving real-time feedback to the user.
“Putting the best creative pieces together doesn’t always
guarantee a win,” Jansen added. “To ensure that your ads are
consistently high-performing, you need a combination of
performance-driven analysis and continuous iteration and testing to
find an optimal creative strategy for your app.”
About AppLovin
AppLovin enables developers to grow their business. Businesses
rely on AppLovin’s market leading technologies to solve their
mission-critical functions with a powerful, full stack solution
including user acquisition, monetization and measurement. AppLovin
is headquartered in Palo Alto, California with several offices
globally.
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version on businesswire.com: https://www.businesswire.com/news/home/20230131005417/en/
Press Joshua Grandy press@applovin.com
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