Adjust Datascape empowers app marketers with
time-saving reporting, visualization, and analysis tools across all
data sources, on one screen
SAN FRANCISCO, April 5, 2022 /PRNewswire/ -- Mobile marketing
analytics platform Adjust today launched Adjust Datascape, a new
advanced analytics solution designed to deliver business-critical
KPIs and performance metrics faster and easier. With unified data
and expanded visual context, mobile app marketers can extract
meaningful insights and make smarter strategic marketing decisions
in real time.
Agility is more important than ever as app marketers are tasked
with analyzing campaign data from an ever-increasing number of
sources and acting on it immediately. Datascape helps solve this
challenge by providing marketers with access to all of their data
from network APIs, attributions, consented AppTrackingTransparency
(ATT) installs and SKAdNetwork (SKAN) campaigns in one place — a
unique approach among mobile measurement partners.
"A mobile app's success in this dynamic industry depends on
smart and fast decision-making," said Simon "Bobby" Dussart,
CEO of Adjust. "As an enterprise-ready solution, Datascape solves
marketers' needs to easily view and analyze what's working, or what
isn't, across multiple campaigns. Having this overview of their
business performance and this level of insights, all in one place,
allows marketers to optimize their strategy and focus on
growth."
With Datascape, marketers can customize dashboards and reports
to visualize user growth and cohorts, summarize extensive data
sets, and analyze SKAN data, including:
- Performance marketing metrics at a glance, as well as a
deeper view of more granular data when needed.
- Compare and contrast filters to view results across all
apps, regardless of iOS or Android operating system.
- SKAdNetwork dashboard to learn which campaigns targeted
to users acquired through Apple's SKAN framework are driving the
most installs.
- Side-by-side network, attribution, SKAN, and ATT data in
different combinations, in a single view.
- Monetization dashboard with full visibility of profit and
revenue metrics through numerous partner integrations and data
sources.
Datascape's expanded visualizations have been market-tested and
show promising results for Adjust's clients.
"Datascape has drastically increased our ability to quickly
review and optimize our campaigns for maximum efficiency," said
Arthur Jun, Head of Performance
Marketing at Duolingo. "And as we scale, our growing team can save
customized visualizations to inform future decision-making, giving
us the agility we need."
"Datascape allows our team to have complete, centralized
visibility over all of our campaigns and apps to analyze marketing
results," said David Ribeiro, Head
of Growth at Voodoo. "This way, our team is able to spot trends,
compare performance easily against previous time periods, and act
quickly and efficiently to implement changes to our strategy."
To learn more about Datascape, visit:
https://www.adjust.com/product/datascape.
About Adjust
Adjust is the mobile marketing analytics platform trusted
by growth-driven marketers around the world, with solutions for
measuring and optimizing campaigns and protecting user data. Adjust
powers thousands of apps with built-in intelligence and automation,
backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a
leading marketing platform providing developers with a powerful,
integrated set of solutions to grow their mobile apps. Learn more
about Adjust at www.adjust.com.
Contact info
Joshua Grandy
Director, Global Communications
pr@adjust.com
Photo -
https://mma.prnewswire.com/media/1780426/220331_Datascape_PRscreenshots_4_SKAdNetwork_Dashboard__1.jpg