The era of spatial computing is here — pre-orders begin Friday,
January 19
Apple® today announced Apple Vision Pro™ will be available
beginning Friday, February 2, at all U.S. Apple Store® locations
and the U.S. Apple Store online. Vision Pro is a revolutionary
spatial computer that transforms how people work, collaborate,
connect, relive memories, and enjoy entertainment. Vision Pro
seamlessly blends digital content with the physical world and
unlocks powerful spatial experiences in visionOS™, controlled by
the most natural and intuitive inputs possible — a user’s eyes,
hands, and voice. An all-new App Store® provides users with access
to more than 1 million compatible apps across iOS and iPadOS, as
well as new experiences that take advantage of the unique
capabilities of Vision Pro. Pre-orders for Apple Vision Pro begin
Friday, January 19, at 5 a.m. PST.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240108013917/en/
Apple Vision Pro will be available
beginning Friday, February 2, at all U.S. Apple Store locations and
the U.S. Apple Store online. (Photo: Business Wire)
“The era of spatial computing has arrived,” said Tim Cook,
Apple’s CEO. “Apple Vision Pro is the most advanced consumer
electronics device ever created. Its revolutionary and magical user
interface will redefine how we connect, create, and explore.”
A Revolutionary Operating System and User Interface
Apple Vision Pro is powered by visionOS, which is built on the
foundation of decades of engineering innovation in macOS®, iOS, and
iPadOS®. visionOS delivers powerful spatial experiences, unlocking
new opportunities at work and at home. Featuring a brand-new
three-dimensional user interface and input system controlled
entirely by a user’s eyes, hands, and voice, navigation feels
magical. Intuitive gestures allow users to interact with apps by
simply looking at them, tapping their fingers to select, flicking
their wrist to scroll, or using a virtual keyboard or dictation to
type. With Siri®, users can quickly open or close apps, play media,
and more.
Users can also immerse themselves in Environments — dynamic,
beautiful landscapes like Haleakalā, Joshua Tree, and Yosemite
national parks, and even the surface of the moon — to help them
focus or reduce clutter in busy spaces. With Environments, a user’s
world can grow beyond the dimensions of a physical room. With a
twist of the Digital Crown®, users can control how present or
immersed they are in an environment.
Extraordinary Experiences
Apple Vision Pro brings a new dimension to powerful, personal
computing by changing the way users interact with their apps. The
three-dimensional interface frees apps from the boundaries of a
display so they can appear side by side at any scale, providing the
ultimate workspace and creating an infinite canvas for multitasking
and collaborating.
Since visionOS leverages existing developer frameworks, more
than 1 million familiar apps across iOS and iPadOS are available on
Apple Vision Pro and automatically work with the new input system.
Vision Pro also has an all-new App Store where users can find apps
that deliver spatial computing experiences unlike any other
platform. Apps can be arranged anywhere and scaled to the perfect
size, all while allowing the user to stay present in their
space.
- An infinite canvas for productivity: With key
productivity and collaboration apps like Fantastical, Freeform™,
JigSpace, apps from Microsoft 365, and Slack, Apple Vision Pro is
an ideal productivity tool for everyday tasks. Apps can appear side
by side at any scale for incredible multitasking, and with support
for Magic Keyboard® and Magic Trackpad®, users can create the
perfect workspace. With Mac® Virtual Display, users can even bring
the powerful capabilities of their Mac into Vision Pro, creating an
enormous, private, and portable 4K display, ideal for pro
workflows.
- The ultimate entertainment experience: Apple Vision Pro
features ultra-high-resolution displays that deliver more pixels
than a 4K TV for each eye, enabling users to watch movies and TV
shows from Apple TV+®, Disney+, Max, and other services on a screen
that feels 100 feet wide with support for HDR content. Within the
Apple TV® app, users can access more than 150 3D titles with
incredible depth wherever they are. Vision Pro also introduces
Apple Immersive Video™, a remarkable new entertainment format
pioneered by Apple that puts users inside the action with
180-degree, three-dimensional 8K recordings captured with Spatial
Audio. Users can also enjoy new interactive experiences like
Encounter Dinosaurs.
- New gaming experiences: Players can access games on the
App Store, including more than 250 titles on Apple Arcade®. Hit
games like NBA 2K24 Arcade Edition and Sonic Dream Team can be
played on a screen as large as they want with incredible audio and
support for popular game controllers. New spatial games, including
Game Room, What the Golf?, and Super Fruit Ninja, take advantage of
the powerful capabilities of Apple Vision Pro to transform the
space around players, offering unique and engaging gameplay
experiences.
Memories Brought to Life
Apple Vision Pro enables users to capture and relive their
favorite memories in entirely new ways. Spatial photos and videos
transport users back to a special moment in time, and Spatial Audio
makes the experience incredibly immersive. When users are on the
go, they can capture spatial video on their iPhone® 15 Pro or
iPhone 15 Pro Max and relive them on Vision Pro. Users can also
view all their photos and videos at a life-size scale with
brilliant color and spectacular detail, including Panoramas that
expand and wrap around the user, making them feel like they are
right where it was taken.
FaceTime Becomes Spatial
FaceTime® on Apple Vision Pro takes advantage of the space
around the user so that everyone on a call appears life-size, while
Spatial Audio makes it sound like each person’s voice comes from
the location of their tile. If a user is wearing Vision Pro while
on FaceTime, they appear as their Persona, while others joining
from a Mac, iPad®, or iPhone will appear in a tile.
Persona is an authentic spatial representation of an Apple
Vision Pro user that enables others on a call to see their facial
expressions and hand movements — all in real time.1 Using machine
learning techniques, a Persona can be created in just minutes using
Vision Pro. Personas also work in third-party videoconferencing
apps including Zoom, Cisco Webex, and Microsoft Teams.
Breakthrough Design
Apple Vision Pro builds on Apple innovation and experience
designing high-performance products like Mac, iPhone, and wearables
like Apple Watch®, culminating in the most advanced personal
electronics device ever. An astonishing amount of technology is
packed into a beautiful, compact design that utilizes the most
advanced materials possible to achieve ambitious goals for
performance, mobility, and wearability.
Apple Vision Pro is designed as a modular system so users can
personalize their fit. A singular piece of three-dimensionally
formed, laminated glass gently curves around the user’s face and
flows into the custom aluminum alloy frame. The Light Seal is made
of a soft textile and comes in a range of shapes and sizes, flexing
to conform to a user’s face for a precise fit. Flexible straps
ensure audio remains close to the user’s ears, while the included
Solo Knit Band and Dual Loop Band allow users to find the optimal
fit for them. For those with vision correction needs, ZEISS Optical
Inserts are available with a prescription or as readers that
magnetically attach to Vision Pro, allowing users to take full
advantage of the display’s incredible sharpness and clarity.2
Unrivaled Innovation
Apple Vision Pro is designed to deliver phenomenal compute
performance in a compact wearable form factor. Featuring a
breakthrough ultra-high-resolution display system built on top of
Apple silicon, Vision Pro uses micro-OLED technology to pack 23
million pixels into two displays, each the size of a postage stamp,
with wide color and high dynamic range. This technological
breakthrough, combined with custom lenses that enable incredible
sharpness and clarity, and advanced Spatial Audio, delivers
jaw-dropping experiences.
Apple Vision Pro also features a high-performance eye tracking
system that uses high-speed cameras and a ring of LEDs that project
invisible light patterns onto the user’s eyes for responsive,
intuitive input. And to help the user stay connected to the people
around them, Apple designed a groundbreaking new feature called
EyeSight™. When a person approaches someone wearing Vision Pro, the
device looks transparent — letting the user see them while also
displaying the user’s eyes. When a user is immersed in an
Environment or using an app, EyeSight gives visual cues to others
about what the user is focused on.
The breakthrough display, advanced audio experiences,
high-performance eye tracking system, and more are powered by Apple
silicon in a unique dual-chip design. The M2 chip delivers powerful
standalone performance, while the brand-new R1 chip processes input
from 12 cameras, five sensors, and six microphones to ensure that
content feels like it is appearing right in front of the user’s
eyes.
Privacy and Security at Its Core
Apple Vision Pro offers industry-leading privacy and security.
Optic ID™ is a new authentication system that analyzes a user’s
iris to unlock Vision Pro, autofill passwords, and complete
payments with Apple Pay®. Where a user looks stays private while
navigating Vision Pro, and eye tracking information is not shared
with Apple, third-party apps, or websites. EyeSight also includes a
visual indicator that makes it clear to others when a user is
capturing a spatial photo or video.
Accessibility in visionOS
As with all Apple products, powerful accessibility features have
been built right into visionOS. Key accessibility features like
VoiceOver, Zoom, Switch Control, Guided Access®, and more have been
reimagined for spatial computing. Users can interact with Apple
Vision Pro entirely with their eyes, hands, or voice, or any
combination that works best for them. They can select a preferred
input method such as their eyes, finger, or wrist using Pointer
Control, pause on an element of visionOS for a few seconds to
simulate a tap using Dwell Control, or simply use voice commands
for activities across Vision Pro using Voice Control. If input from
both eyes is not an option, visionOS also allows eye tracking with
one dominant eye.
Apple Vision Pro and the Environment
Apple Vision Pro is designed with the environment in mind, with
100 percent recycled rare earth elements in all magnets and 100
percent recycled tin soldering and gold plating in multiple printed
circuit boards. The frame and battery enclosure contain 100 percent
recycled aluminum, and the Light Seal and Solo Knit Band are each
made with over 70 percent recycled yarn. Vision Pro meets Apple’s
high standards for energy efficiency and is free of mercury,
brominated flame retardants, PVC, and beryllium. The packaging is
100 percent fiber-based, bringing Apple closer to its goal of
eliminating plastics in all packaging by 2025.
Today, Apple is carbon neutral for its global corporate
operations, and by 2030, plans to be carbon neutral across the
entire manufacturing supply chain and life cycle of every
product.
Pricing and Availability
- Apple Vision Pro will be available starting at $3,499
(U.S.) with 256GB of storage. Pre-orders for Apple Vision Pro will
begin on Friday, January 19, at 5 a.m. PST, with availability
beginning Friday, February 2.
- Apple Vision Pro will be available at all U.S. Apple Store
locations and the U.S. Apple Store online.
- ZEISS Optical Inserts — Readers will be available for
$99 (U.S.), and ZEISS Optical Inserts — Prescription will be
available for $149 (U.S.).
- Apple Vision Pro comes with a Solo Knit Band and Dual Loop Band
— giving users two options for the fit that works best for them.
Apple Vision Pro also includes a Light Seal, two Light Seal
Cushions, an Apple Vision Pro Cover for the front of the device,
Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power
Adapter.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
1 Persona is available in beta.
2 A valid prescription is required. Not all prescriptions are
supported. Vision correction accessories are sold separately. ZEISS
Optical Inserts are only available to purchase online.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
media.help@apple.com.
© 2023 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Vision Pro, Apple Store, visionOS, App Store, macOS, iPadOS,
Siri, Digital Crown, Freeform, Magic Keyboard, Magic Trackpad, Mac,
Apple TV+, Apple TV, Apple Immersive Video, Apple Arcade, iPhone,
FaceTime, iPad, Apple Watch, EyeSight, Optic ID, Apple Pay, and
Guided Access are trademarks of Apple. Other company and product
names may be trademarks of their respective owners.
This device has not been authorized as required by the rules of
the Federal Communications Commission. This device is not, and may
not be, offered for sale or lease, or sold or leased, until
authorization is obtained.
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version on businesswire.com: https://www.businesswire.com/news/home/20240108013917/en/
Jacqueline Roy Apple jacqueline_roy@apple.com
Andrea Schubert Apple a_schubert@apple.com
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