The new London store offers advancements in sustainable design,
community events and resources, and a team of more than 200 ready
to provide excellent service for customers
Apple® today previewed Apple Brompton Road, its newest store in
London, located in the city’s bustling Knightsbridge neighborhood.
A stone’s throw from Hyde Park, Apple Brompton Road features design
inspiration drawn from local flora, along with a new slate of
community events and seminars to help customers learn, create, and
get the most out of their Apple products.
“We are thrilled to open Apple Brompton Road in London, a city
teeming with energy, history, and cultural diversity,” said Deirdre
O’Brien, Apple’s senior vice president of Retail + People. “The
store’s focus on creativity gives our incredible team members the
perfect space to share their passion and expertise with Londoners
and visitors from around the world.”
Special Sessions
The store opening kicks off with the global launch of “United
Visions,” an augmented reality experience honoring the creative
works of pioneering London poet and painter William Blake. Created
for Getty Museum and brought to life through Apple technology, the
purpose-built app showcases the possibilities of creativity by
reimagining the seminal artist’s work. Artists and creative
technologists Tin Nguyen and Ed Cutting (Tin&Ed) used Apple’s
M1 Ultra chip in the development of the experience, which features
a poetic soundtrack by Grammy Award-winning record producer Just
Blaze. “United Visions” can be viewed by customers in-store and by
anyone around the world by downloading the “United Visions”
app.
Opening weekend festivities will include a panel discussion on
the creation of “United Visions” with Nguyen, Cutting, and Just
Blaze, as well as a special performance and Spatial Audio listening
session by London artist Nina Nesbitt. Apple Fitness+ trainers Cory
Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo, and Jonelle Lewis
will join Jay Blahnik, Apple’s vice president of Fitness
Technologies, for an in-store Q&A followed by a 3-kilometer
walk and 5-kilometer run in Hyde Park. The talented Apple Creative
Pros will also host live illustration sessions that take
inspiration from the local blooms.
Following the opening sessions, the store will host its ongoing
Brompton Series, which takes place on the last Thursday of every
month through October and features:
- Inspirational and informative talks by thought leaders in the
wellness space, including Michael James Wong, Cat Meffan, Lloyd
Kempson, and Harry Jameson.
- Music workshops in connection with Apple Music’s Up Next series
breaking down songs by emerging London artists using Spatial Audio;
artists include Kali Claire, Olivia Dean, and Rachel
Chinouriri.
The Store and Team
Upon entering Apple Brompton Road, visitors will be greeted by
12 towering Sicilian ficus trees that line the 7-meter
floor-to-ceiling windows and entryway. The seating at the base of
each planter acts as a social gathering space for visitors,
blurring the boundaries between inside and outside, and bringing
nature directly into the store. Visitors come through the central
arcade, which mirrors the dimensions of the original Brompton
Arcade built on the same precise location in 1903. The store’s
Forum — where free Today at Apple® sessions provide daily creative
inspiration and practical skills — features a first for Apple in
the UK: a mirrored ceiling that offers depth-enhancing
reflections.
Visitors are invited to explore the surrounding display tables
and avenues featuring the all-new lineup of iPhone®, Mac®, iPad®,
AirPods®, Apple Watch®, and Apple TV®, as well as accessories like
HomePod mini® and AirTag™. The 200-person store team helps
customers learn about Apple products, and offers advice on monthly
financing options and the Apple Trade In program. Collectively
speaking more than 45 languages, the team is ready to welcome
customers from around the world. And in another first for the UK, a
dedicated Apple Pickup area makes it even more convenient for
customers to pick up products ordered online.
Sustainability
Apple Brompton Road’s terrazzo flooring is comprised of a
plant-based bio resin, the first of its kind in Apple’s worldwide
retail fleet. The vast space — which features a unique curved
timber ceiling — offers ample seating where customers can relax and
discover new tips and tricks to get the best from their devices.
Like all Apple facilities, Apple Brompton Road is powered by 100
percent renewable energy.
Apple in the UK
For nearly 40 years, Apple has been operating in the UK, where
it has more than 6,000 team members. Across the country, Apple
supports over 450,000 jobs through the thriving iOS app economy,
work with suppliers, and direct employment. Apple Brompton Road
opens Thursday, July 28, at 4 p.m. BST in London. Customers are
encouraged to download interactive custom wallpapers, listen to a
curated Apple Music Brompton Road Playlist, and sign up for
upcoming Today at Apple sessions.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2022 Apple Inc. All rights reserved. Apple, the Apple logo,
Today at Apple, iPhone, Mac, iPad, AirPods, Apple Watch, Apple TV,
HomePod mini, and AirTag are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20220726005448/en/
Nick Leahy Apple nleahy@apple.com
Pia Fontes Apple pia_fontes@apple.com
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