Featuring an Always-On Retina Display, Built-in Compass and
International Emergency Calling
Apple® today announced Apple Watch® Series 5, debuting an
Always-On Retina® display that never sleeps, so it’s easy to see
the time and other important information, without raising or
tapping the display. New location features, from a built-in compass
to current elevation, help users better navigate their day, while
international emergency calling1 allows customers to call emergency
services directly from Apple Watch in over 150 countries, even
without iPhone nearby. Apple Watch Series 5 is available in a wider
range of materials, including aluminum, stainless steel, ceramic
and an all-new titanium. Combined with the power of watchOS® 6,
users are empowered to take charge of their health and fitness with
new features like Cycle Tracking, the Noise app and Activity
Trends.
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the full release here:
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Apple unveils the new Apple Watch Series
5. (Photo: Business Wire)
“We’ve seen Apple Watch have a meaningful impact on our
customers’ lives and we’re excited to deliver even more
capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff
Williams, Apple’s chief operating officer. “The seamless
integration of new hardware and software delivers an enhanced
experience that makes it even easier to stay active and connected
to the people and information users care about.”
Starting today, Apple Watch Series 5 (GPS) is available to order
in 41 countries and regions and Apple Watch Series 5 (GPS +
Cellular) is available to order in 22 countries and regions. Both
models will be available in stores beginning Friday, September
20.
Always-On Retina Display
Apple Watch Series 5 features an innovative new display that
allows the time and important information to remain visible at all
times. Each watch face has been carefully optimized for the new
display and to preserve battery life, the screen intelligently dims
when a user’s wrist is down and returns to full brightness with a
raise or a tap. Several advanced technologies work together to
deliver this new feature, including the industry’s only
low-temperature polysilicone and oxide display (LTPO), ultra-low
power display driver, efficient power management integrated circuit
and new ambient light sensor. This combination of hardware
innovation and incredible software design allows Apple Watch Series
5 to offer all-day 18-hour battery life.2
Navigation
Updated location features on Apple Watch Series 5 provide
customers with greater navigation tools to use throughout the day.
The new built-in compass and updated Maps app allow users to see
which way they are facing. With Apple Watch Series 5, customers can
use the new Compass app to see heading, incline, latitude,
longitude and current elevation. Users can even add one of three
new Compass complications to their watch face to see direction at a
glance.
International Emergency Calling
For added personal safety while traveling, users with cellular
models of Apple Watch Series 5 can now complete international calls
to emergency services, regardless of where the device was
originally purchased or if the cellular plan has been activated.
International emergency calling also works with fall detection, if
enabled, to automatically place an emergency call if Apple Watch
senses the user has taken a hard fall and remains motionless for
about a minute.
watchOS 6
Additional health and fitness features come with watchOS 6,
including the new Cycle Tracking app, which gives customers the
ability to log important information related to their menstrual
cycles, and see predicted timing for their next period and fertile
windows using the convenience of Apple Watch.3 The Noise app helps
users understand the ambient sound levels in environments such as
concerts and sporting events that could negatively impact hearing,
and Activity Trends on iPhone® provides a long-term view of their
activity patterns to help them understand their progress. watchOS 6
also brings dynamic new watch faces, including Meridian, Modular
Compact and Solar Dial, which can be easily customized for quicker
access to favorite apps.
Apple Watch Lineup
Apple is introducing a new case material made of titanium, a
prized material in watchmaking that has superb strength-to-weight
ratio and is lighter than stainless steel. Available in two
beautiful brushed finishes, the natural titanium has a
custom-engineered surface which helps maintain its color and resist
staining, while the space black titanium achieves its deep color
from a diamond-like coating (DLC).
Classic styles like the stainless steel case in gold, silver and
space black remain, while the aluminum case in silver, gold and
space gray is now made for the first time from 100 percent recycled
7000 series aluminum. This fall, the highly scratch-resistant and
beautiful white ceramic case is also available, along with a new
sport loop and a wide range of great new band colors, which work
with any generation of Apple Watch.
Apple Watch Nike features a new watch face inspired by the
classic Nike Windrunner jacket design, accompanied by new colors of
the Nike Sport Band and reflective Nike Sport Loop. Apple Watch
Hermès introduces several new styles, including an update to last
fall’s popular color block band, now in a new Della Cavalleria
print, and an all-black version with an exclusive Hermès gradient
watch face.
Pricing and Availability
- Apple Watch Series 5 (GPS) starts at $399 (US) and Apple Watch
Series 5 (GPS + Cellular) starts at $499. The popular Series 3
(GPS), with built-in GPS, optical heart rate sensor and water
resistance, starts at a new low price of $199 and Series 3 (GPS +
Cellular) is $299.
- Apple Watch Series 5 (GPS) is available to order today from
apple.com and in the Apple Store® app, with availability beginning
Friday, September 20 in the US, Puerto Rico, the US Virgin Islands
and 38 other countries and regions.
- Apple Watch Series 5 (GPS + Cellular) is available to order
today from apple.com and in the Apple Store app, with availability
beginning Friday, September 20 in the US, Puerto Rico and 20 other
countries and regions. For carrier availability, visit
apple.com/watch/cellular.
- Apple Watch Nike is available to order today from apple.com and
in the Apple Store app, with availability beginning Friday, October
4 in the US, Puerto Rico and more than 51 other countries and
regions. For more information, visit apple.com/apple-watch-nike or
nike.com/applewatch.
- Apple Watch Hermès is available to order today from apple.com
and in the Apple Store app, with availability beginning Friday,
September 20 in the US and more than 14 other countries and
regions. For more information, visit apple.com/apple-watch-hermes
or hermes.com/applewatchhermes.
- New Apple Watch bands are available to order today from
apple.com and in the Apple Store app, with availability beginning
Friday, September 20.
- watchOS 6 will be available for Apple Watch Series 3 and later
on September 19 and for Apple Watch Series 1 and 2 later this
fall.
- Customers in the US can trade in their eligible device for an
Apple Store Gift Card or a refund on their purchase. If their
device isn’t eligible for credit, Apple will recycle it for
free.4
- Customers get 3 percent Daily Cash™ when they buy Apple Watch
Series 5 from Apple with Apple Card™.
- Customers can get up to two years of technical support and
accidental damage coverage with AppleCare+.
- Customers who buy Apple Watch from Apple will be offered free
Personal Setup, in-store or online,5 to help set up and personalize
their new Apple Watch with calendars, notifications, apps and
more.
1 Cellular models only and not available in all areas.
2 Battery life varies by use.
3 Fertile window predictions should not be used as a form of
birth control.
4 Trade-in values vary based on the condition, year and
configuration of your trade-in device, and may also vary between
online and in-store trade-in. You must be at least 18 years old.
Offer may not be available in all countries. In-store trade-in
requires presentation of a valid, government-issued photo ID (local
law may require saving this information). Additional terms from
Apple or Apple’s trade-in partners may apply.
5 In most countries.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2019 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Watch, Retina, watchOS, iPhone, Apple Store, Daily Cash and
Apple Card are trademarks of Apple Inc. Other company and product
names may be trademarks of their respective owners
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190910005993/en/
Apple Lance Lin, (408) 974-5036 lance_lin@apple.com Nikki
Rothberg, (408) 974-4427 nrothberg@apple.com (408) 974-4427
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