EMERYVILLE, Calif.,
Aug. 24, 2021 /PRNewswire/
-- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic
biotechnology company in Clean Health and Beauty markets through
its consumer brands and a top supplier of sustainable and natural
ingredients, today announced that it closed the acquisitions of
OLIKA, Inc. (OLIKA), an award-winning clean consumer brand, and MG
Empower Ltd., a leading global influencer marketing agency on
August 11.
OLIKA is transforming the hygiene category through a
dedication to transparency, combining the safest, most effective
ingredients and packaged in beautiful, nature-inspired design.
Recently, the award-winning on-the-go clean wellness brand launched
in the gift and boutique channel and added Sprouts Farmers Market,
the leading natural grocery channel to its lineup. The OLIKA
Hydrating Hand Sanitizer Collections can be purchased at
OLIKALife.com, Amazon, Albertsons/Safeway/Jewel Stores, Anthropologie, Bloomingdales, Lou
Lou Boutique, Kroger, Hy-Vee, Macy's Backstage, Earth Fare,
Raley's, Thrive Market, and Wegmans.
OLIKA was co-founded by Jessica
Postiglione, Nicolas Perkin
and Thorne Perkin in 2015 with Ms.
Postiglione acting as CEO of the company developing and bringing to
market OLIKA's design-forward hand sanitizer products Birdie and
Minnie. She was responsible for growth of the business' DTC sales,
Amazon presence and product launches in retailers nationwide until
2019. In recent years, OLIKA was led by Alastair Dorward as CEO. Mr. Dorward and his
team have joined the Amyris family of consumer brands.
MG Empower, founded by Maira
Genovese in 2017, is the influencer marketing and digital
innovation partner to some of the world's most influential brands,
including Amyris, Inc., Bumble, Chopard, StarzPlay, Deliveroo and
TikTok Bytedance. Based in London,
England, and operating across five continents, the agency
has built a powerful proprietary influencer CRM and a network of
over 5 million influencers, producing innovative, award-winning
influencer marketing campaigns that have reached over a billion
people. Amyris' acquisition of MG Empower represents its continued
investment in the future of marketing innovation by establishing a
unique operating model that places digital technology and
influencer marketing at the core of its consumer growth strategy.
Ms. Genovese and her team have joined Amyris to support Amyris'
family of consumer brands as well as external clients.
"After working closely with Maira and her team on developing
leading social marketing campaigns it's a great pleasure to have
them as part of the Amyris family," commented John Melo, President and Chief Executive Officer
of Amyris. "I'm also very pleased to have the brand building
expertise and proven track record of Alastair and the OLIKA team
join our family of brands and provide us greater bandwidth for
growth. Both of these acquisitions are generating new revenue for
Amyris and represent continued execution and further vertical
integration of our leadership in selling direct to the
consumer."
About OLIKA
OLIKA (pronounced "oo-lee-kah") means
"differently" in Swedish and exemplifies our approach – from our
beautiful nature-inspired design that ergonomically fits in your
hand, to our dedication to transparency and use of only the safest
and most effective ingredients. At OLIKA, we believe the things you
do every day should be delightful. Hand sanitizer is the first of
many OLIKA collections that will reinvent hygiene and wellness
staples.
About MG Empower
MG Empower is a global creative
agency for digital influencer marketing and the partner of choice
for the world's most innovative brands, including Amyris, Inc.,
Bumble, Chopard, StarzPlay, Deliveroo and TikTok Bytedance. Founded
in 2017 by marketing visionary Maira
Genovese and operating from its headquarters in London, MG Empower provides digital influencer
marketing services to the world's most innovative brands,
connecting them purposefully with audiences in over 40
international territories, generating localized impact in over 17
languages. For more information, please visit
www.mgempower.com.
About Amyris
Amyris (Nasdaq: AMRS) is a science and
technology leader in the research, development and production of
sustainable ingredients for the Clean Health & Beauty and
Flavors & Fragrances markets. Amyris uses an impressive array
of exclusive technologies, including state-of-the-art machine
learning, robotics and artificial intelligence. Our ingredients are
included in over 20,000 products from the world's top brands,
reaching more than 300 million consumers. Amyris is proud to own
and operate a family of consumer brands - all built around its No
Compromise® promise of clean ingredients: Biossance® clean beauty
skincare, Pipette® clean baby skincare, Terasana™ and
Purecane™, a zero-calorie sweetener naturally derived from
sugarcane. For more information, please visit
http://www.amyris.com.
Amyris, the Amyris logo, No Compromise, Biossance, Pipette,
Terasana, Purecane and Lab-to-Market are trademarks or registered
trademarks of Amyris, Inc. in the U.S. and/or other countries.
Forward-Looking Statements
This release contains
forward-looking statements, and any statements other than
statements of historical fact could be deemed to be forward-looking
statements. These forward-looking statements include, among
other things, statements regarding Amyris' expectations that the
OLIKA team will provide greater bandwidth for Amyris' growth and
that the acquisitions will generate new revenue for Amyris. These
statements are based on management's current expectations and
actual results and future events may differ materially due to risks
and uncertainties, including risks related to any delays or
failures in the successful launch of a clean skincare brand;
potential delays or failures in development, production, regulatory
approval and commercialization of products, risks related to
Amyris' reliance on third parties; Amyris' liquidity and ability to
fund operating and capital expenses; and other risks detailed from
time to time in filings Amyris makes with the Securities and
Exchange Commission, including Annual Reports on Form 10-K,
Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.
Amyris disclaims any obligation to update information contained in
these forward-looking statements, whether as a result of new
information, future events, or otherwise.
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SOURCE Amyris, Inc.