NEW YORK, June 2, 2020 /PRNewswire/
-- OpenAP, the advanced advertising company bringing
simplicity and scale to audience-based campaigns in television,
today announced that AMC Networks and The Weather Channel
television network have joined its collection of publishers working
together to innovate and bring advanced targeting solutions to TV.
AMC Networks and The Weather Channel join Fox, NBCUniversal,
ViacomCBS and Univision as members whose inventory is available in
the OpenAP Market.
The addition of AMC Networks and The Weather Channel follows CBS
branded assets joining OpenAP in December
2019, making the OpenAP Market the largest advanced
advertising platform in the U.S. where advertisers can activate an
audience centrally across premium linear and digital viewing
environments. Agencies and brands activating campaigns in the
OpenAP Market can easily extend the reach of their campaign across
member publishers, unlocking powerful cross-publisher planning,
analysis, targeting and reporting features in one consolidated
plan.
"Our agency and brand partners continue to advocate for more TV
networks to join us in making advertising inventory available in
the OpenAP Market, underscoring the importance of scale as we join
forces to move the industry toward advanced audiences," said
David Levy, CEO of OpenAP. "The
diverse portfolios of both AMC Networks and The Weather Channel –
who are each investing heavily in sophisticated targeting
capabilities – further cements our ability to make it easier for
advertisers to buy at scale in an open marketplace. The partnership
is a true testament to the power of collaboration."
Earlier this year, AMC Networks unveiled its strategy to
increase reach for advertisers and make more data available across
all their brands – including BBC America, IFC, SundanceTV and WE tv
in addition to AMC. Similarly, The Weather Channel enters this
upfront market offering premium brand-safe content essential to
everyday life, delivering advertisers increased flexibility and
extended reach.
Kim Kelleher, President of
Commercial Revenue and Partnerships for AMC Networks, said:
"We are taking a viewer-first approach to meeting consumers where
they are, which for us means creating new partnerships across all
corners of the media ecosystem to deliver great viewing
experiences. A critical ingredient to our success is helping
advertisers increase their reach and allowing them to choose how
they want to transact. OpenAP has made great progress delivering on
its promise of bringing publishers together and galvanizing
advertisers around new buying mechanisms, so it makes perfect sense
for AMC Networks to join at this time."
"The trust between The Weather Channel and our audience
transfers to our advertisers, and now our partners can align their
campaigns with enhanced data and automation," said Barbara Bekkedahl, President of Advertising
Sales for The Weather Channel. "We are pleased to join OpenAP and
the premium linear networks offered on this platform."
OpenAP was the first company to launch an open marketplace where
advertisers can build an audience using first- and third-party
data, allocate budgets to each network in one unified plan, and
activate their audience segments across all premium member
inventory. With its combined member footprint, the OpenAP Market
unlocks access to the largest consolidated footprint of premium
video advertising inventory, making it easy for advertisers to
plan, execute and measure their audience-based campaigns across
linear TV and long-form digital video. Buyers receive a
consolidated, optimized linear media plan, as well as unified
optimized media plans for digital, allowing them to see valuable
cross-publisher unique reach forecasts and unified campaign
reporting.
To learn more about the OpenAP Market, contact us
at http://www.openap.tv.
About OpenAP
OpenAP is the advanced advertising company bringing simplicity and
scale to audience-based campaigns in television. The OpenAP Market
is the only platform to deliver cross-publisher, cross-platform
campaigns for both linear TV and long-form digital video across the
largest collection of premium advertising inventory in the U.S.
Launched in October 2019, the marketplace offers advertisers
targeting and independent posting for advanced audiences within a
premium video storefront, as well as workflow automation for linear
and digital order management. Members of OpenAP include FOX,
NBCUniversal, ViacomCBS and Univision. For more information,
visit www.openap.tv and follow @OpenAPTV on Twitter and
LinkedIn.
About AMC Networks
Known for its groundbreaking and
celebrated original content, AMC Networks (NASDAQ:AMCX) is the
company behind the award-winning brands AMC, BBC AMERICA, IFC,
SundanceTV, WE tv, and IFC Films. Its diverse line-up of popular
and critically-acclaimed series and independent films
include Killing Eve, Better Call Saul and The
Walking Dead, which has been the #1 show on basic cable television
for ten consecutive years, as well as Documentary
Now!, Brockmire, Love After Lockup, and the
films Boyhood, Death of Stalin, and many more. Its
original series Mad Men and Breaking Bad are
widely recognized as being among the most influential and acclaimed
shows in the history of TV. The Company also operates AMC Studios,
its production business; AMC Networks International, its
international programming business; the subscription streaming
services Acorn TV, Shudder, Sundance Now; and UMC (Urban Movie
Channel); RLJE Films; and Levity Entertainment Group, the Company's
production services and comedy venues business. For more
information, visit http://www.amcnetworks.com.
About The Weather Channel
Since its launch over 37
years ago, The Weather Channel television network has become the
top-rated and most widely distributed weather network in America.
The Weather Channel television network has been the leader in
severe weather coverage, providing the most comprehensive analysis
of any media outlet and serving as the nation's only 24-hour source
of national storm coverage. With trusted meteorologists who
analyze, forecast and report the weather, its expertise is
unrivaled. In 2018, the Ipsos poll ranked The Weather Channel as
the most trusted name in news media and in 2019, The Weather
Channel won an Emmy for its coverage of its new Immersive Mixed
Reality technology. For ten years in a row, Harris Poll has ranked
The Weather Channel as the "TV News Brand of the Year."
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SOURCE OpenAP