Amazon Invested $15 Billion & Launched 225 New Tools & Services in 2019 to Help Worldwide Third-Party Sellers – Mostly Smal...
February 04 2020 - 3:01AM
Business Wire
American small and medium-sized businesses
selling in Amazon’s stores had a record-breaking year, with more
than 15,000 businesses surpassing $1 million in sales in 2019 –
double-digit growth since last year
Nearly 25,000 American small and medium-sized
businesses surpassed $500,000 in sales in Amazon’s stores in
2019
Third-party sellers sold more than 700 million
items in Amazon’s U.S. store that shipped with Prime Free One-Day
Delivery or faster in 2019
Amazon (NASDAQ: AMZN) today announced it launched more than 225
tools and services in 2019 to help third-party sellers – mostly
small and medium-sized businesses (SMBs) – succeed in its stores.
The new tools and services were part of a more than $15 billion
global investment in third-party seller success last year. As a
result, American SMBs selling in Amazon’s stores had a
record-breaking year, with more than 15,000 businesses surpassing
$1 million in sales and nearly 25,000 surpassing $500,000 in sales
in 2019. Worldwide, nearly 225,000 SMBs surpassed $100,000 in sales
in Amazon’s stores in 2019, up from nearly 200,000 in 2018, and
more than 140,000 in 2017.
Amazon also invested billions of dollars in Prime Free One-Day
Delivery last year. Driven by Prime Free One-Day Delivery, this was
the largest one-year investment Amazon has ever made in Fulfillment
by Amazon (FBA). As a result, third-party sellers sold more than
700 million items in Amazon’s U.S. store that shipped with Prime
Free One-Day Delivery or faster in 2019.
“More than half of the items sold in Amazon’s stores are from
small and medium-sized businesses, so our success is deeply tied to
their success,” said Nicholas Denissen, VP of Small Business at
Amazon. “In many ways our store is a large collection of small
businesses, and we love partnering with them to delight customers.
With the investments we’re making, we are giving small businesses
around the globe powerful tools and technology to help them reach
hundreds of millions of customers and build successful brands.”
Tools such as Target Inventory Levels, Inventory Performance
Index, and the Inventory Performance Dashboard help sellers
leverage Prime Free One-Day Delivery and reach more customers with
their products. Additionally, Amazon launched many free tools
within the Seller Central portal in 2019 to help sellers gain
richer insights, protect their brands, grow their sales, and
delight customers.
Top tools and services launched in 2019 include:
- Brand Analytics and Brand Dashboard. Brand owner sellers
enrolled in Brand Registry can use Brand Analytics and the Brand
Dashboard to track product performance and access traffic and
conversion recommendations. Amazon sellers viewed the metrics on
their Brand Dashboard more than a million times in 2019.
- Manage Your Experiments. Manage Your Experiments lets
sellers run experiments like A/B testing to see how content on
their listings performs. These learnings help sellers optimize
product content and drive sales.
- New Product Optimizer. The New Product Optimizer
provides recommendations and best practices to help brand owner
sellers launch new products successfully.
- Growth Navigator. Growth Navigator gives sellers
personalized guidance on additional selling programs and features
to experiment with to accelerate growth in Amazon’s stores. Each
recommendation includes rich educational content, including Seller
University videos, to help sellers learn more about the programs
and features.
- Amazon Live features. U.S.-based sellers enrolled in
Brand Registry can engage with customers in real-time and drive
sales using interactive livestreams with Amazon Live. New in 2019,
customers can now Follow brands that stream on Amazon Live,
allowing sellers to connect directly with customers about their
products and brands, and build an audience on Amazon.
“In a recent survey of small and medium-sized businesses in the
U.S., we found that 90% trust Amazon and SMBs selling in Amazon’s
stores are over two times more likely to see rapid sales and hiring
growth than those who don’t,” said Shari Lava, Research Director,
Small and Medium Business at IDC. “Strategic partners, like Amazon,
can be invaluable to smaller firms looking to grow their online
sales and the new growth figures Amazon released today certainly
suggest this.”
Additional small and medium-sized business highlights
include:
- It was a record-breaking holiday season for third-party sellers
– mostly SMBs – with worldwide unit sales seeing double-digit
year-over-year growth, surpassing a billion items sold in Amazon’s
stores.
- Sales by third-party sellers – mostly SMBs – in Amazon’s stores
far exceeded $2 billion on Prime Day 2019.
- Small and medium-sized businesses selling in Amazon’s stores
have created an estimated 1.6 million jobs worldwide, with more
than half in the U.S.
- Amazon Storefronts, Amazon’s curated destination to shop
exclusively from American SMBs, has surpassed 2.5 million products
from nearly 30,000 U.S. companies.
Amazon spends billions of dollars every year to help small and
medium-sized businesses around the globe succeed in its online
stores. In addition to infrastructure, personnel, tools and
services, investments go towards programs such as Amazon Handmade,
Amazon Launchpad, Amazon Business, Fulfillment by Amazon, Amazon
Global Selling, Merch by Amazon, and Amazon Lending.
To learn more about the millions of small and medium-sized
businesses growing with Amazon, visit:
aboutamazon.com/supporting-small-businesses. Learn more about new
tools and services, here:
https://services.amazon.com/brand-benefits/top-ten.html.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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