Advertising revenue: €1,137.4 m,
up 16.0%
Profit from recurring operations (EBITA):
€346.7 m, up 28.0%
Net profit: €280.8 m
Operating margin: 24.9% (23.5% excluding
non-recurring items)
Regulatory News:
M6 Metropole Television (Paris:MMT):
(€ millions)
2021
2020
% change
2019
% change Consolidated revenue1
1 390,4
1 273,6
+9,2%
1 456,1
-4,5%
Group advertising revenue
1 137,4
980,5
+16,0%
1 107,9
+2,7% - of which TV advertising revenue
975,0
829,5
+17,5%
930,4
+4,8% - of which other advertising revenue
162,5
151,0
+7,6%
177,5
-8,5%
Group non-advertising revenue
252,9
293,1
-13,7%
348,2
-27,4%
Consolidated profit from recurring operations
(EBITA)2
346,7
270,7
+28,0%
284,4
+21,9% Operating margin from recurring operations
24,9%
21,3%
+3,7pp
19,5%
+5,4pp Capital gains and losses on asset disposals
55,2
123,5
-55,3%
1,0
n.a Operating income and expenses related to business
combinations
(11,3)
(13,2)
+14,1%
(10,5)
-7,6%
Operating profit (EBIT)
390,5
381,0
+2,5%
274,9
+42,1% Net financial income/(expense)
(1,4)
(4,9)
n.a
(4,6)
n.a Share of profit/(loss) of joint ventures and associates
(30,9)
(11,1)
n.a
4,5
n.a Income tax
(77,4)
(88,5)
+12,5%
(101,5)
+23,7%
Net profit from continuing operations
280,8
276,6
+1,5%
173,3
+62,1% Net profit/(loss) from discontinued operations
0,0
0,0
n.a
(1,4)
n.a
Net profit for the period
280,8
276,6
+1,5%
171,9
+63,4% Net profit for the period - Group share
280,9
276,7
+1,5%
171,9
+63,4%
In 2021, M6 Group achieved consolidated revenue of €1,390.4
million, up 9.2% or €116.8 million compared with 2020.
Multimedia advertising revenues increased 16.0% (up
€157.0 million) and exceeded their pre-pandemic levels (by 2.7%),
reaching record highs and demonstrating the appeal of the Group’s
media, notably Television, against a backdrop of economic recovery
and stronger consumer spending. TV advertising revenues (live and
on-demand) grew 17.5% in relation to 2020 and 4.8% in relation to
2019.
Restated for changes in the consolidation scope (Home Shopping
Service and iGraal contributed to revenues in 2020),
non-advertising revenues increased by 7.7% (up €18.1
million).
Consolidated profit from recurring operations (EBITA)
totalled €346.7 million, an increase of 28.0% (up €75.9
million) in relation to 2020, reflecting the growth in
advertising revenues and the continued strict control of
programming and structure costs. It includes €20.2 million in
exceptional government support granted in 2020, €7.1 million in
compensation relating to the favourable ruling by the law court –
the Tribunal Judiciaire de Paris, in the dispute with Molotov, as
well as €8.5 million in non-recurring costs relating to the
proposed merger between M6 and TF1. Excluding these non-recurring
items, M6 Group EBITA reached a record high, standing at €327.8
million (vs. €270.7 million in 2020 and €284.4 million in
2019).
The Group’s operating margin stood at 24.9% (23.5%
excluding non-recurring items), compared with 21.3% in 2020 and
19.5% in 2019.
The Group recorded a revaluation capital gain of €52.4 million
following its acquisition of a majority shareholding in Stéphane
Plaza Immobilier. The acquisition of 2% of the share capital on 31
December 2021 effectively valued this company at €125 million.
In addition, in 2021 the Group continued to strengthen its
investments in streaming technologies, by financing its share of
the losses in Salto (SVOD service) and Bedrock (development of
technical streaming platforms), which explains the increase in
losses recorded by the equity-accounted companies.
The income tax charge for the year benefited from a favourable
settlement in relation to the 2020 financial year and the fall in
the corporation tax rate.
Net profit for the period totalled €280.8 million and
reached a record high, excluding the 2006 financial year which was
notable for the sale of TPS (capital gains of €256.8 million).
In accordance with IFRS 8, the segment reporting of the Group is
based on 4 operating segments, whose contribution to consolidated
revenue and EBITA was as follows:
9 months Q4 FY (€ millions)
2021
2020
%
2019
%
2021
2020
%
2019
%
2021
2020
%
2019
% TV
745,1
597,8
+24,6%
695,2
+7,2%
346,6
330,1
+5,0%
318,4
+8,9%
1 091,8
927,9
+17,7%
1 013,6
+7,7% Radio
106,3
97,1
+9,4%
118,5
-10,3%
50,8
49,5
+2,6%
52,5
-3,2%
157,1
146,6
+7,1%
171,0
-8,1%
Production & Audiovisual Rights
42,5
46,1
-7,9%
52,1
-18,5%
18,1
16,2
+11,8%
23,0
-21,2%
60,6
62,4
-2,8%
75,1
-19,3%
Other diversification
58,3
114,4
-49,0%
143,1
-59,3%
21,6
21,3
+1,0%
53,0
-59,3%
79,9
135,8
-41,2%
196,1
-59,3%
Other revenue
0,7
0,6
+25,0%
0,2
n.a
0,3
0,3
+2,3%
0,1
n.a
1,0
0,9
+17,6%
0,3
n.a
Consolidated revenue
953,0
856,1
+11,3%
1 009,1
-5,6%
437,4
417,5
+4,8%
446,9
-2,1%
1 390,4
1 273,6
+9,2%
1 456,1
-4,5%
TV
-
-
-
-
-
-
-
-
286,2
225,6
+26,9%
223,6
+28,0% Radio
-
-
-
-
-
-
-
-
35,8
21,9
+63,6%
30,1
+18,9% Production & Audiovisual Rights
-
-
-
-
-
-
-
-
16,4
13,8
+19,6%
14,8
+10,9% Other diversification
-
-
-
-
-
-
-
-
11,1
13,0
-14,3%
25,3
-56,0%
Eliminations and unallocated revenues
-
-
-
-
-
-
-
-
(2,9)
(3,4)
+16,0%
(9,4)
+69,5%
Consolidated profit from recurring operations (EBITA)
223,5
138,3
+61,5%
182,4
+22,5%
123,2
132,4
-7,0%
102,0
+20,9%
346,7
270,7
+28,0%
284,4
+21,9%
*
* *
Television
Individual TV viewing time remained at a high level in 2021,
standing at 3 hours 41 minutes per day on average3.
In 2021, M6 Group’s four free-to-air channels consolidated their
power and attracted an average 25.1 million viewers per day.
They recorded a 14.3% audience share amongst over 4s (down 0.3
pp vs. 2020) and 22.8% on the commercial target of women
under 50 responsible for purchases (up 0.1 pp):
M6 remained the second most popular national channel
amongst WRP<50, with an audience share that grew 0.3 pp,
reaching 14.7%.
A notable achievement for the channel was its progression in the
strategic primetime slot to a healthy level on the
commercial target (18.6%, up 1.3 pp). It recorded many successes,
helping its leading entertainment brands (La France a un Incroyable
Talent, Le Meilleur Pâtissier, Top Chef, L’Amour est dans le pré,
etc.) to grow, while leveraging its ability to show events-based
programmes (11 Euro 2020 matches, including the final, Chernobyl,
Appel à témoins, Legacy, etc.).
In access primetime, M6 has achieved a nine year high
with audiences under 50, recording a 15.6% audience share. The
channel benefited from the relevance of its programme scheduling
and the success of Scènes de ménages, the most popular daily drama
in France.
W9 consolidated its position as the second largest DTT
channel on the commercial target, with a stable audience share of
3.8%. Its programmes include some of the most popular reality TV,
drama and magazine brands in its space and it is also the channel
that offers the most sport, broadcasting more than 52 hours in
2021.
6ter remained the leading new generation DTT channel on
the commercial target (2.6% audience share), thanks to its varied
range of programmes for the whole family.
Gulli, the leading children’s channel for 4-10 year olds,
posted growth amongst its target audience in daytime (6am – 8pm)
with its audience share standing at 15.3%, a year-on-year increase
of 0.5 pp.
By continuing its development in AVOD with a range of exclusive
programmes, 6play’s appeal continued to grow in 2021. As
such, the platform recorded 28.5 million active users and 530
million hours viewed last year.
Following the upturn seen in the first half-year, the TV
advertising market continued on this positive trajectory until the
end of the year, as a result of sustained consumer spending,
notably during the key festive period. Against this backdrop, the
TV division’s advertising revenues increased 17.5%
(up €145.5 million) in 2021, including a 4.4% rise in the fourth
quarter and exceeding 2019 levels.
TV programming costs stood at €516.6 million, compared
with €433.7 million in 2020 (meaning a year-on-year increase of
€82.9 million) and €501.3 million in 2019. The Group resumed its
investments in programmes, notably with the broadcast of the UEFA
Euro 2020 Final and numerous new dramas over the second half of the
year, while continuing to optimise management of its various
schedules.
The TV division’s EBITA totalled €286.2 million, compared
with €225.6 million in 2020 (representing an increase of €60.6
million), including €14.5 million in non-recurring items.
Margin from recurrent operations for the Group’s core
business stood at 24.9% excluding non-recurring items (compared
with 24.3% in 2020 and 22.1% in 2019).
Radio
During 2021, radio continued to be very popular with the French
population, attracting more than 40 million listeners each
day, with a still significant daily listening time of 2 hrs 43
mins4.
Over the latest November-December 2021 wave, the Radio Division
consolidated its status as France’s leading private radio
group with an audience share of 18.5% among listeners aged 13
and over (up 0.2 pp). Its stations attract more than 10 million
listeners each day.
RTL, the leading private radio station in France, saw its
audience share grow by 0.7 pp to 13.3%, the second highest in its
history.
RTL2, which recorded its best ever year, achieved an
audience share of 2.7% in November-December 2021.
Fun Radio, which gained 207,000 listeners in a year,
recorded an audience share of 2.5%.
The Radio division, which continued to invest in producing
content for on-demand listening, is France’s leading private
podcast group. The flagship show Les Grosses Têtes was the top
podcast in France, with 17.3 million listens in one month5.
In 2021, the Group’s revenues from the Radio division
totalled €157.1 million, an increase of 7.1% (including 2.6% in
the fourth quarter) in comparison with the 2020 financial year,
driven by the recovery in advertising spend.
EBITA was €35.8 million, compared with €21.9 million in
2020. It includes €3.4 million in exceptional government support
(audiovisual tax credit + broadcast support grant).
The Radio division’s margin from recurring operations stood
at 20.6% excluding non-recurring items, compared with 14.9% in
2020 and 17.6% in 2019. This performance reflects the optimisation
of its costs and the synergies developed with the Group’s other
divisions.
Production and audiovisual rights
Revenue from the Production and Audiovisual Rights division
stood at €60.6 million in 2021, a year-on-year decline of
2.8%.
EBITA was €16.4 million, compared with €13.8 million in
2020.
During a year that continued to be affected by public health
restrictions (legal closure of cinemas in the first half-year,
health pass in the second, etc.), the films distributed by
SND totalled 6.2 million admissions6. Adapted from M6’s
popular comedy series, Kaamelott: Premier volet achieved 2.7
million admissions, making it the most successful French film last
year.
Thanks in particular to this success, SND was the leading French
film distributor in 2021.
Diversification
Excluding changes to the consolidation scope, Diversification
revenues and EBITA recorded year-on-year growth, driven in
particular by the improvement in the activity of M6 Digital
Services’ special interest websites (CuisineAZ.com,
PasseportSanté.net, Turbo.fr, etc.).
It should be noted that iGraal and Home Shopping Service, which
were deconsolidated in 2020, contributed €58.3 million to revenues
and €3.1 million to EBITA in the same year.
Since the contribution and merger of iGraal in 2020, the Group
has been the leading shareholder in Global Savings Group (with
42%), the European leader in couponing and cashback which posted
strong growth in 2021.
Financial position
The Group had shareholders’ equity of €1,156.4 million at
31 December 2021, compared with €1,060.3 million at 31 December
2020.
The Group had a positive net cash position, standing at
€248.4 million7, compared with €87.2 million at 31 December
2020, thus reflecting the cash generation from the Group’s
operating activities and the payment of a dividend of €189.4
million (i.e. €1.50 per share) for the 2020 financial year.
Dividend
Against this background, at the Combined General Meeting called
for 26 April 2022 the Executive Board will propose the payment of a
dividend of €1.00 per share. The ex-dividend date will be 4 May and
dividends will be paid on 6 May 2022.
Governance
At its meeting of 15 February 2022, the Supervisory Board
approved the agenda for the next General Meeting, which notably
includes:
- the amendment of the Articles of Association to increase the
age limit for holding responsibilities on the Executive Board to 75
years. This provision will enable Nicolas de TAVERNOST to
continue his term of office as Chairman of the Executive Board;
- the renewal of the terms of office of 4 members of the
Supervisory Board: Bj�rn BAUER, CFO of RTL Group, Marie
CHEVAL, independent member and CEO and Chair of Carmila,
Nicolas HOUZÉ, independent member, member of the Executive
Board of Groupe Galeries Lafayette and CEO of both Galeries
Lafayette and BHV Marais, and Jennifer MULLIN, CEO of
Fremantle.
Outlook
Advertising activity is continuing on the right trajectory in
early 2022, against a public health backdrop that remains
uncertain, and with the upcoming French presidential election
period traditionally offering reduced visibility for the
advertising market.
In 2022, the Group plans to continue its work in developing its
streaming platforms, through both its AVOD (6play) and SVOD (Salto)
services. The expected impact of Salto on the Group’s net profits
in 2022 should be similar to that seen in 2021.
Lastly, the regulatory review of the proposed merger between TF1
Group and M6 Group is continuing in line with the schedule
announced.
Results will be presented to financial analysts
in a webcast starting at 6.30pm (CET), 15 February 2022, on the
Group’s website at www.groupem6.fr Details on how to access the
webcast are available at www.groupem6.fr/Finance Both the slideshow
and annual consolidated financial statements will be available
online at 6pm (CET), it being specified that the audit procedures
have been carried out and the Statutory Auditors’ report on the
financial statements is being prepared.
Next release: First quarter 2022 financial
information: 26 April 2022 before start of trading
M6 Métropole Télévision is listed on Euronext
Paris, Compartment A Ticker: MMT, ISIN Code: FR0000053225
1 The information provided is intended to highlight the
breakdown of consolidated revenue between advertising and
non-advertising revenue. Group advertising revenue includes TV
advertising revenue (advertising revenue of free-to-air channels
M6, W9, 6ter and Gulli, and the platforms 6play and Gulli Replay,
as well as the share of advertising revenue from pay channels), the
advertising revenue of radio stations RTL, RTL2 and Fun, and the
share of advertising revenue generated by diversification
activities (mainly Internet).
2 Profit from recurring operations (EBITA) is defined as
operating profit (EBIT) before amortisation and impairment of
intangible assets (excluding audiovisual rights) related to
acquisitions and capital gains and losses on the disposal of
financial assets and subsidiaries.
3 Source: Médiamétrie
4 Source: Médiamétrie
5 In December
6 Source: CBO Box Office
7 The net cash position does not take into account lease
liabilities resulting from the application of IFRS 16 – Leases from
1 January 2019
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220215005953/en/
INVESTOR RELATIONS Guillaume Couturié +33 (0)1 41 92 28
03 / guillaume.couturie@m6.fr
PRESS Paul Mennesson +33 (0)1 41 92 61 36
/ paul.mennesson@m6.fr
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